Cultural and creative industry is an emerging and popular industry in the 21th century; people also take them as important leisure options. This study aims to investigate the visitors’ leisure involvement, leisure benefits and satisfaction on the Pier-2 Art Center, Kaohsiung and the relationship among these variables. Based on designed questionnaire, 350 valid questionnaires out of 367 visitors were collected. The research results showed the most agreed factor out of leisure involvement was “attraction”, followed by “social bonding” and “centrality”; “self expression” was the least agreed one. As for leisure benefits, “aesthetic benefits” gained the highest score, followed by “education benefits” and the least was “social benefits”. As to satisfaction, “physical and psychological feelings” was the most satisfying, followed by “service and facilities” and “environment”. Leisure involvement positively affected leisure benefits while leisure involvement had no significant influence on satisfaction. Leisure involvement positively affected satisfaction; and satisfaction positively affected loyalty. It was suggested that the Pier-2 target more attractiveness on the tourists from central and northern Taiwan. Besides, membership system could be established to strengthen visitors’ social bonding. Finally, providing more interactive activities or DIY to raise visitors’ involvement and benefits in cultural and creative activities.