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題名:影視觀光動機與移情作用對地方依附之影響
書刊名:餐旅暨觀光
作者:汪芷榆 引用關係
作者(外文):Wang, Chih-yu
出版日期:2017
卷期:14:4
頁次:頁251-271
主題關鍵詞:影視觀光動機移情作用地方依附Motivation for film tourismEmpathyPlace attachment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:115
  • 點閱點閱:9
藉由影視拍攝地點吸引觀光客前來,促進地方發展帶動經濟效益已是全球可觀察到的觀光熱潮。對目的地來說,經由熱門電影以及高知名度演員產生的名聲極為驚人;觀光客藉由到訪場地處回味對戲劇的感動已然成為國內觀光客新興的文化體驗之旅。本研究以最近5年內曾因觀賞電影(電視劇)到影視觀光地旅遊者為主要抽樣對象。主要研究目的,探討影視觀光動機對移情作用與地方依附關係之影響,並分析移情作用對影視觀光動機與地方依附間之中介效果。經由問卷發放總樣本為300份,去除無效問卷或未填寫完成者,實際回收有效樣本為249份,回收率83%。研究工具採用SPSS 12.0統計應用軟體進行分析,研究方法包括:描述性統計、信度分析、皮爾森相關分析及階層迴歸分析等。研究結果發現:影視觀光動機對地方依附呈部份顯著影響;影視觀光動機對移情作用呈部份顯著影響;移情作用對地方依附呈顯著影響;移情作用對影視觀光動機與地方依附呈部分中介效果。
It has been a globally recognized trend to improve and develop the local economy by attracting tourists to visit film taking scenes. For the destinations, reputations brought by those popular movies and well-known actors were extremely astonishing. It has been a new rising cultural experiencing mode for those tourists who recalled their sensations of a drama or film by visiting the film destinations. The study focused on the tourists who have watched the film and visited the film destination in the last 5 years. The objectives of this study are to investigate the effect of motivation for film tourism and empathy on place attachment, and to analyze the moderating effect of empathy on motivation for film tourism and place attachment. A total of 300 questionnaires were distributed. After removing invalid or incomplete questionnaires, there are 249 valid sample, consisting 83% of returning rate. The study was analyzed with SPSS 12.0 including descriptive statistics, reliability analysis, and Pearson correlation analysis and hierarchical regression analysis. The results were as followings: 1. motivation for film tourism has partially significant effect on place attachment 2. motivation for film tourism has partially significant effect on empathy 3. empathy has partially significant effect on place attachment 4. empathy has partial moderating effect on. motivation for film tourism and place attachment.
期刊論文
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學位論文
1.羅欣婷(2007)。觀光地點置入韓劇的行銷效果研究(碩士論文)。國立成功大學,台南市。  延伸查詢new window
2.張芳慈(2012)。觀光凝視、觀光真實性與地方依戀影響關係之研究--以原住民部落觀光為例(碩士論文)。國立高雄餐旅大學,高雄市。  延伸查詢new window
3.劉俊志(2004)。居民與遊客對於鯉魚潭風景特定區之地方依附差異探討(碩士論文)。國立東華大學,花蓮縣。  延伸查詢new window
4.李佩芸(2013)。遊客懷舊情緒、幸福感與地方依附之相關研究--以台南老屋為例(碩士論文)。南台科技大學,台南市。  延伸查詢new window
5.高佳蘭(2014)。電影場景旅遊動機、目的地意象、體驗價值及旅遊效益關聯性之研究--以電影《總舖師》為例(碩士論文)。南華大學,嘉義縣。  延伸查詢new window
6.張建儀(2011)。影視收視者涉入程度、熟悉度、目的地意象與旅遊意願之研究--以電影《艋舺》為例(碩士論文)。中華大學,新竹市。  延伸查詢new window
7.許祐源(2015)。來自星星的依戀(碩士論文)。國立高雄餐旅大學,高雄市。  延伸查詢new window
8.許碧純(2006)。探討角色認同、角色移情與消費者對產品置入廣告態度及購買意願之關係--以美國電影「玩命手機」為例(碩士論文)。大葉大學,彰化。  延伸查詢new window
9.梁慈航(2012)。觀光客之懷舊情感、體驗價值與地方依附關係之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
10.湯喻晴(2014)。影視觀光對高雄市城市行銷之影響--以網路族群為例(碩士論文)。逢甲大學,台中市。  延伸查詢new window
11.劉啟珺(2015)。故事行銷產生的移情作用及說服力對旅遊意願之影響--以觀光微電影為例(碩士論文)。世新大學,臺北。  延伸查詢new window
12.鐘伊柔(2016)。視覺置入與產品涉入對購買意願之影響--以韓國綜藝節目為例(碩士論文)。國立臺中科技大學,台中市。  延伸查詢new window
圖書
1.Iser, Wolfgang(1978)。The Art of Reading。Baltimore, MD:The Johns Hopkins University Press。  new window
2.劉翠華、李銘輝(2008)。觀光心理學。台北:揚智文化。  延伸查詢new window
3.Bell, P. A.、Greene, T. C.、Fisher, J. D.、Baum, A.(2003)。Environmental Psychology。  new window
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5.Bouson, J. B.(1989)。The empathic reader: A study of the narcissistic character and the drama of the self。Amherst:University of Massachusetts Press。  new window
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圖書論文
1.Hummon, D. M.(1992)。Community attachment。Place Attachment。New York:Plenum Press。  new window
 
 
 
 
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