:::

詳目顯示

回上一頁
題名:花店互動體驗行銷--服務主導邏輯與價值共創之應用
書刊名:管理實務與理論研究
作者:朱秀丹高立學
作者(外文):Chu, Hsiu-tanGau, Li-shiue
出版日期:2021
卷期:15:2
頁次:頁97-112
主題關鍵詞:服務主導邏輯價值共創互動體驗美感體驗購買意願Service dominant logicValue co-creationInteractive experienceAesthetic experiencePurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:23
  • 點閱點閱:5
期刊論文
1.楊曉珞、雅柏甦詠.博伊哲努(20091200)。鄒族美學知識。臺灣原住民研究論叢,6,55-79。new window  延伸查詢new window
2.伊彬、林演慶(20080600)。近一世紀審美實徵研究趨勢。設計學報,13(2),1-29。new window  延伸查詢new window
3.Vargo, S. L.、Lusch, R. F.(2008)。From goods to service(s): divergences and convergences of logics。Industrial Marketing Management,37(3),254-259。  new window
4.Lusch, Robert F.、Vargo, Stephen L.(2006)。Service-dominant logic: Reactions, reflections and refinements。Marketing Theory,6(3),281-288。  new window
5.Leder, H.、Belke, B.、Oeberst, A.、Augustin, D.(2004)。A model of aesthetic appreciation and aesthetic judgments。British Journal of Psychology,95(4),489-508。  new window
6.朱璿瑾、江政祐、劉寧漢(20131200)。運用腦波識別專注狀態。資訊科技國際期刊,7(2),14-23。new window  延伸查詢new window
7.Kohtamäki, M.、Rajala, R.(2016)。Theory and practice of value co-creation in B2B systems。Industrial Marketing Management,56,4-13。  new window
8.Cupchik, G. C.、Vartanian, O.、Crawley, A.、Mikulis, D. J.(2009)。Viewing Artworks, Contributions of Cognitive Control and Perceptual Facilitation to Aesthetic Experience。Brain and Cognition,70(1),84-91。  new window
9.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing,68(1),1-17。  new window
10.Ramaswamy, V.(2011)。It's about human experiences…and beyond, to co-creation。Industrial Marketing Management,40(2),195-196。  new window
11.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
12.李耀、王新新(2011)。價值的共同創造與單獨創造及顧客主導邏輯下的價值創造研究評介。外國經濟與管理,33(9),43-50。  延伸查詢new window
13.林大維(2010)。夢幻世代中市場潛在需求的互動體驗策略之研究。屏東教育大學學報--人文社會類,34,45-64。  延伸查詢new window
14.Schmitt, B.(1999)。Experiential marketing Journal。Marketing management,15(1-3),53-67。  new window
15.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
16.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
17.Hekkert, Paul(2006)。Design aesthetics: principles of pleasure in design。Psychology Science,48(2),157-172。  new window
會議論文
1.Chu, Hsiu-Tan、Gau, Li-Shiue、Wu, Chieh-Ju、Kim, Jong-Chae(2021)。Application of Service-Dominant Logic and Value Co-Creation into Flower Store Service to Produce Positive Interactive and Esthetic Experiences。The 3rd IEEE International Conference on Knowledge Innovation and Invention 2020,(會議日期: August 21-23, 2020)。World Scientific Pub. Co. Inc.。77-80。  new window
2.Gau, L. S.、Chang, K. M.、Chen, S. H.、Cheng, J. S.、Tang, D. W.、Chiu, W. H.、Chi, H. R.(2017)。Brain activity and psychological feelings on four types of vicarious leisure experiences。International Institute of Informatics and Systemics。338-342。  new window
3.Gau, L. S.、Chen, M. I.、Lu, W. C.、Lin, H. F.(2018)。Cross-validation of physiological and psychological signals at induced educational and esthetic experiences101-104。  new window
學位論文
1.李思壯(20130000)。價值主張契合度與價值共創行為關係之研究(博士論文)。國立政治大學。new window  延伸查詢new window
2.陳佑玲(2018)。觀賞戲劇休閒體驗生理訊號探索性研究-《軍師聯盟》張春華夜審司馬懿(碩士論文)。亞洲大學。  延伸查詢new window
3.劉竣瑋(2016)。利用腦波辨識喜歡或不喜歡之影片(碩士論文)。國立臺北科技大學。  延伸查詢new window
圖書
1.Pine, B. Joseph II、Gilmore, James H.(1999)。The experience economy。Harvard Business School Press。  new window
其他
1.林怡均(20201023)。花卉產業30年總檢討,品種研發、外銷拓展、內銷斷層待解,切花盆花需增通路,https://www.newsmarket.com.tw/blog/140807/。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE