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題名:職業棒球比賽現場觀賞行為意圖之影響因素:目標導向行為模式觀點
書刊名:戶外遊憩研究
作者:余宗龍賴政豪
作者(外文):Yu, Chung-longLai, Cheng-hao
出版日期:2020
卷期:33:1
頁次:頁115-149
主題關鍵詞:決策過程行為決策模式運動觀賞Decision making processBehavioral decision-making modelSport spectating
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:15
  • 點閱點閱:3
期刊論文
1.Lu, W.-C.、Lin, S.-H.、Cheng, C.-F.(2011)。Sports spectator behavior: A test of the theory of planned behavior。Perceptual and Motor Skills,113(3),1017-1026。  new window
2.Kim, Y. K.、Trail, G.(2011)。A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach。Journal of Sport Management,25(1),57-69。  new window
3.Perugini, Marco、Bagozzi, Rechard P.(2004)。The distinction between desires and intentions。European Journal of Social Psychology,34(1),69-84。  new window
4.Cheng, C. F.、Chen, L. H.、Chen, M. Y.、Lu, W. C.(2012)。Fan participation behaviour in baseball: An application of the theory of planned behaviour。International Journal of Sports Marketing & Sponsorship,14(1),22-33。  new window
5.Yoshida, M.、James, J. D.(2010)。Customer satisfaction with game and service experiences: Antecedents and consequences。Journal of Sport Management,24(3),338-361。  new window
6.Bagozzi, Richard P.(1992)。The self-regulation of attitudes, intentions, and behavior。Social Psychology Quarterly,55(2),178-204。  new window
7.Kim, Y. K.、Trail, G. T.、Ko, Y. J.(2011)。The Influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework。Journal of Sport Management,25(6),576-592。  new window
8.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behavior and intentions to attend a sport event。Sport Management Review,6(2),127-145。  new window
9.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intentions and behavior: An application of the theory of planned behavior。Leisure Sciences,23(3),165-178。  new window
10.Song, H. J.、Lee, C. K.、Kang, S. K.、Boo, S. J.(2012)。The Effect of Environmentally Friendly Perceptions on Festival Visitors' Decision-making Process Using an Extended Model of Goal-Directed Behavior。Tourism Management,33(6),1417-1428。  new window
11.Couvelaere, V.、Richelieu, A.(2005)。Brand strategy in professional sports: The case of French soccer teams。European Sport Management Quarterly,5(1),23-46。  new window
12.Kunkel, T.、Funk, D. C.、Lock, D.(2017)。The effect of the league brand on the relationship between the team brand and behavioural intentions: A formative approach examining brand associations and brand relationships。Journal of Sport Management,31(4),317-332。  new window
13.Magnusen, M.、Kim, J. W.、Kim, Y. K.(2012)。A relationship marketing catalyst: The salience of reciprocity to sport organization-sport consumer relationships。European Sport Management Quarterly,12(5),501-524。  new window
14.Wakefield, K.(2016)。Using fan passion to predict attendance, media consumption, and social media behaviors。Journal of Sport Management,30(3),229-247。  new window
15.余宗龍(20140600)。建構職棒球賽再次購票觀賞的行為意圖模式:以涉入程度為區隔變數。大專體育學刊,16(2),151-166。new window  延伸查詢new window
16.Shapiro, S. L.、Ridinger, L. L.、Trail, G. T.(2013)。An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program。Journal of Sport Management,27(2),130-145。  new window
17.Perugini, M.、Bagozzi, R. P.(2001)。The role of desires and anticipated emotions in goal-directed behaviors: broadening and deepening the theory of planned behavior。British Journal of Social Psychology,40(1),79-98。  new window
18.Fry, M. L.、Drennan, J.、Previte, J.、White, A.、Tjondronegoro, D.(2014)。The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour。Journal of Marketing Management,30(5),551-570。  new window
19.Gabbiadini, A.、Cristini, F.、Scacchi, L.、Monaci, M. G.(2017)。Testing the model of goal-directed behavior for predicting binge drinking among young people。Substance Use & Misuse,52(4),493-506。  new window
20.Prestwich, A.、Perugini, M.、Hurling, R.(2008)。Goal desires moderate intention-behaviour relations。British Journal of Social Psychology,47(1),49-71。  new window
21.Song, H. J.、Lee, C. K.、Reisinger, Y.、Xu, H. L.(2017)。The role of visa exemption in Chinese tourists' decision-making: A model of goal-directed behavior。Journal of Travel & Tourism Marketing,34(5),666-679。  new window
22.Taylor, S. A.(2007)。Broadening and deepening attitude-based models of goal-directed behaviors。British Journal of Social Psychology,46(4),739-768。  new window
23.Taylor, S. A.、Ishida, C.、Wallace, D. W.(2009)。Intention to engage in digital piracy: A conceptual model and empirical test。Journal of Service Research,11(3),246-262。  new window
24.Leone, L.、Perugini, M.、Ercolani, A. P.(2004)。Studying, practicing, and mastering: A test of the model of goal-directed behavior (MGB) in the software learning domain。Journal of Applied Social Psychology,34(9),1945-1973。  new window
25.Albarracín, D.、Wyer, R. S. Jr.(2000)。The cognitive impact of past behavior: Influences on beliefs, attitudes, and future behavioral decisions。Journal of Personality and Social Psychology,79(1),5-22。  new window
26.Kim, Y. K.、Trail, G. T.、Woo, B.、Zhang, J.(2011)。Sports consumer-team relationship quality: development and psychometric evaluation of a scale。International Journal of Sports Marketing & Sponsorship,12(3),254-271。  new window
27.Agha, N.、Rascher, D. A.(2016)。An explanation of economic impact: Why positive impacts can exist for smaller sports。Sport, Business and Management: An International Journal,6(2),182-204。  new window
28.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
29.Akrout, H.、Nagy, G.(2018)。Trust and commitment within a virtual brand community: The mediating role of brand relationship quality。Information & Management,55(8),939-955。  new window
30.Biscaia, R.、Correia, A.、Rosado, A.、Maroco, J.、Ross, S.(2012)。The effects of emotions on football spectators' satisfaction and behavioural intentions。European Sport Management Quarterly,12(3),227-242。  new window
31.Funk, D. C.、Beaton, A.、Alexandris, K.(2012)。Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours。Sport Management Review,15(3),355-367。  new window
32.Hall, J.、O'Mahony, B.、Vieceli, J.(2010)。An empirical model of attendance factors at major sporting events。International Journal of Hospitality Management,29(2),328-334。  new window
33.Kim, J. W.、Magnusen, M.、Lee, H. W.(2017)。Existence of mixed emotions during consumption of a sporting event: A real-time measure approach。Journal of Sport Management,31(4),360-373。  new window
34.Lee, M. A.、Kunkel, T.、Funk, D. C.、Karg, A.、McDonald, H.(2020)。Built to last: Relationship quality management for season ticket holders。European Sport Management Quarterly,20(3),364-384。  new window
35.Lera-López, F.、Rapún-Gárate, M.(2011)。Determinants of sports participation and attendance: Differences and similarities。International Journal of Sports Marketing & Sponsorship,12(2),66-89。  new window
36.McCarthy, J.、Rowley, J.、Jane A. C.、Pioch, E.(2014)。Managing brand presence through social media: The case of UK football clubs。Internet Research,24(2),181-204。  new window
37.Meng, Bo、Han, Heesup(2016)。Effect of environmental perceptions on bicycle travelers' decision-making process: Developing an extended model of goal-directed behavior。Asia Pacific Journal of Tourism Research,21(11),1184-1197。  new window
38.Parkinson, J.、Russell-Bennett, R.、Previte, J.(2018)。Challenging the planned behavior approach in social marketing: Emotion and experience matter。European Journal of Marketing,52(3/4),837-865。  new window
39.Schuster, L.、Drennan, J.、Lings, I.(2015)。Understanding consumers' decisions to adopt technology-enabled transformative services。The Service Industries Journal,35(15/16),846-864。  new window
40.Schuster, L.、Tossan, V.、Drennan, J.(2017)。Consumer acceptance of mHealth services: A comparison of behavioral intention models。Services Marketing Quarterly,38(2),115-128。  new window
41.Tong, E.、White, C. J.、Fry, T.(2016)。Classical music concert attendance and older adults: A goal-directed approach。Journal of Leisure Research,48(2),178-187。  new window
42.Verma, V.、Sharma, D.、Sheth, J.(2016)。Does relationship marketing matter in online retailing? A meta-analytic approach。Journal of the Academy of Marketing Science,44(2),206-217。  new window
43.Wong, Amy、Sohal, Amrik S.(2002)。An Examination of the Relationship between Trust, Commitment and Relationship Quality。International Journal of Retail & Distribution Management,30(1),34-50。  new window
44.Athanasopoulou, Pinelopi(2009)。Relationship quality: a critical literature review and research agenda。European Journal of Marketing,43(5/6),583-610。  new window
45.Sönmez, Sevil F.、Graefe, Alan R.(1998)。Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety。Journal of Travel Research,37(2),171-177。  new window
46.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
47.Ouellette, J. A.、Wood, W.(1998)。Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior。Psychological Bulletin,124,54-74。  new window
48.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。  new window
研究報告
1.國立新竹教育大學(2015)。運動職業化發展計畫期末報告。教育部體育署。  延伸查詢new window
圖書
1.Neuman, W. L.(2006)。Social research methods qualitative and quantitative approaches。Pearson Education, Inc.。  new window
2.Shank, M. D.、Lyberger, M. R.(2014)。Sports marketing: A strategic perspective。New York, NY:Routledge。  new window
3.教育部體育署(2016)。運動產業年報。  延伸查詢new window
4.吳明隆(2009)。結構方程模式:AMOS的操作與應用。五南。  延伸查詢new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
 
 
 
 
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