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Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | | 3. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 其他| 1. | Burns, M. J.(20161024)。French premier soccer league unveils eSports league for FIFA 17，https://www.sporttechie.com/french-premier-soccer-league-unveils-esports-league-for-fifa-17。 | | 2. | Entertainment Software Association(2018)。Essential facts about the computer and video game industry，https://www.theesa.com/wp-content/uploads/2019/03/ESA_EssentialFacts_2018.pdf。 | | 3. | Landrum, J.(2017)。NBA, video game company to launch new gaming league in 2018，http://www.nba.com/article/2017/02/09/nba-video-game-company-launch-new-gaming-league-2018。 | | 4. | Pannekeet, J.(20170511)。eSports, a franchise perspective: 70% watch only one game and 42% do not play，https://newzoo.com/insights/articles/esports-franchises-70-watch-only-one-game-and-42-dont-play。 | | 5. | Mulkerin, T.(20160514)。eSports has a racism problem，http://www.businessinsider.com/the-esports-racism-problem-2016-5。 | | 6. | Pannekeet, J.(2018)。Newzoo: Global eSports economy will reach 905.6 million in 2018 as brand investment grows by 48%，https://newzoo.com/insights/articles/newzoo-global-esports-economy-will-reach-905-6-million-2018-brand-investment-grows-48。 | | 7. | Wijman, T.(2019)。Newzoo adjusts global games forecast to 148.8 billion; slower growth in console spending starts sooner than expected，https://newzoo.com/insights/articles/newzoo-adjusts-global-games-forecast-to-148-8-billion-slower-growth-in-console-spending-starts-sooner-than-expected。 | 圖書論文| 1. | Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。 | |