社群認同與品牌信任對國際觀光旅館粉絲社群影響之中介效果_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	社群認同與品牌信任對國際觀光旅館粉絲社群影響之中介效果
書刊名：	觀光休閒學報
作者：	池文海／吳鈺萍／邱道生
作者(外文)：	Chih, Wen-hai／Wu, Yu-ping／Chiu, Tao-sheng
出版日期：	2016
卷期：	22:1
頁次：	頁1-35
主題關鍵詞：	品牌熱愛；品牌認同；社群認同；品牌信任；品牌承諾；Brand love；Brand identification；Community identification；Brand trust；Brand commitment
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:502 點閱:15

本研究旨在探討國際觀光旅館社群網站品牌經營中，社群成員的品牌熱愛與品牌認同對品牌承諾的影響，社群認同與品牌信任是促成顧客－品牌社群關係成功的關鍵因素。品牌經營者應使消費者透過品牌定義自我，滿足自我相關的需求時，對品牌產生情感上的依附，進而引發對品牌的承諾。本研究以社會認同理論，將認同分成品牌認同及社群認同二個角度，並整合愛情三角理論，探討對品牌承諾之影響。本研究採用立意抽樣，並以花蓮遠雄悅來大飯店品牌社群Facebook 粉絲專頁為研究樣本，研究結果發現：(1)品牌熱愛對於品牌信任有顯著正向影響；(2)品牌認同對於社群認同與品牌信任分別有顯著正向影響；(3)社群認同與品牌信任分別對於品牌承諾有顯著正向影響。

以文找文

This research aims to explore the community members‟ brand love and brand identification towards brand commitment among the brand community Website for international tourist hotels. Community identification and brand trust are the keys to the success of customer-brand community relationship. A brand-marketing manager should help consumers find their self-definition through the brand. When the brand meets the self needs of the consumers and builds consumers‟ emotional attachments, which would trigger consumers‟ brand commitment. This study applies the social identity theory to divide identity into two perspectives, including brand identification and community identification, and integrates the triangular theory of love to discuss the impact on brand commitment. This paper treats the Facebook fan page of the brand community of Hualien Farglory Hotel as the research target. The results indicate: (1) Brand love has significant and positive influence on brand trust; (2) Brand identification has significant and positive influences on community identification and brand trust; (3) Community identification and brand trust have significant and positive influence on brand commitment, respectively.

以文找文

期刊論文
1.	Stokburger-Sauer, N.(2010)。Brand community: Drivers and Outcomes。Psychology and Marketing，27(4)，347-368。
2.	Deighton, J.(1992)。The consumption of performance。Journal of Consumer Research，19(3)，362-372。
3.	Kang, Juhee、Tang, L.、Fiore, A. M.(2014)。Enhancing consumer-brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation。International Journal of Hospitality Management，36(1)，145-155。
4.	Bügel, M. S.、Verhoef, P. C.、Buunk, A. P.(2011)。Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence。Journal of Retailing and Consumer Services，18(4)，247-258。
5.	Lu, H.-P.、Lin, J. C.-C.、Hsiao, K.-L.、Cheng, L.-T.(2010)。Information sharing behaviour on blogs in Taiwan: Effects of interactivities and gender differences。Journal of Information Science，36(3)，401-416。
6.	Luk, S. T.、Yip, L. S.(2008)。The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour。Journal of Brand Management，15(6)，452-466。
7.	Albert, N.、Merunka, D.(2013)。The role of brand love in consumer-brand relationships。Journal of Consumer Marketing，30(3)，258-266。
8.	Blais, J. J.、Craig, W. M.、Pepler, D.、Connolly, J.(2008)。Adolescents online: The importance of Internet activity choices to salient relationships。Journal of Youth and Adolescence，37(5)，522-536。
9.	Williams, Michele(2001)。In Whom We Trust: Group Membership as an Affective Context For Trust Development。Academy of Management Review，26(3)，377-396。
10.	Hess, J.、Story, J.(2005)。Trust-based commitment: Multidimensional consumer-brand relationships。Journal of Consumer Marketing，22(6)，313-322。
11.	Basheer, A. M. A.、Ibrahim, A. M. A.(2010)。Mobile Marketing: Examining the Impact of Trust, Privacy Concern and Consumers' Attitudes on Intention to Purchase。International Journal of Business and Management，5(3)，28-41。
12.	Kayaman, Ruchan、Arasli, Huseyin(2007)。Customer based brand equity: evidence from the hotel industry。Managing Service Quality，17(1)，92-109。
13.	Albert, N.、Merunka, D.、Valette-Florence, P.(2009)。The feeling of love toward a brand: Concept and measurement。Advance in Consumer Research，36，300-307。
14.	Ahn, H.、Kwon, M. W.、Sung, Y.(2010)。Online brand community across cultures: A comparison between the US and Korea。International Journal of e-Business Management，4(1)，34-52。
15.	Mattila, A. S.、Wirtz, J.(2002)。The impact of knowledge types on the consumer search process: An investigation in the context of credence services。International Journal of Service Industry Management，13(3)，214-230。
16.	Loureiro, S. M. C.、Ruediger, K. H.、Demetris, V.(2012)。Brand emotional connection and loyalty。Journal of Brand Management，20(1)，13-27。
17.	Kuss, D. J.、Griffiths, M. D.(2011)。Online social networking and addiction: A review of the psychological literature。International Journal of Environmental Research and Public Health，8(9)，3528-3552。
18.	Samiee, Saeed、Walters, Peter G. P.(2003)。Relationship Marketing in an International Context: A Literature Review。International Business Review，12(2)，193-214。
19.	Muñiz, Albert M. Jr.、Schau, Hope Jensen(2005)。Religiosity in the Abandoned Apple Newton Brand Community。Journal of Consumer Research，31(4)，737-747。
20.	Bergkvist, L.、Bech-Larsen, T.(2010)。Two studies of consequences and actionable antecedents of brand love。Journal of Brand Management，17(7)，504-518。
21.	Marzocchi, G.、Morandin, G.、Bergami, M.(2013)。Brand communities: Loyal to the community or the brand?。European Journal of Marketing，47(1/2)，93-114。
22.	Burke, P. J.、Reitzes, Donald C.(1991)。An Identity theory approach to commitment。Social Psychology Quarterly，54(3)，239-251。
23.	Hogg, Michael A.、Terry, Deborah J.、White, Katherine M.(1995)。A tale of two theories: A critical comparison of identity theory with social identity theory。Social Psychology Quarterly，58(4)，255-269。
24.	Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science，27(3)，333-348。
25.	Beatty, S. E.、Kahle, L. R.(1988)。Alternative hierarchies of the attitude -behavior relationship: The impact of brand commitment and habit。Journal of Academic Marketing Science，16(3)，1-10。
26.	Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing，23(1)，45-61。
27.	Chang, A.、Hsieh, S. H.、Tseng, T. H.(2013)。Online brand community response to negative brand events: the role of group eWOM。Internet Research，23(4)，486-506。
28.	Scarpi, D.(2010)。Does size matter? An examination of small and large web-based brand communities。Journal of Interactive Marketing，24(1)，14-21。
29.	Lam, S. K.、Ahearne, M.、Mullins, R.、Hayati, B.、Schillewaert, N.(2013)。Exploring the Dynamics of Antecedents to Customer Brand Identification with a New Brand。Journal of the Academy of Marketing Science，41(2)，234-252。
30.	Albert, N.、Merunka, D.、Valette-Florence, P.(2013)。Brand passion: Antecedents and consequences。Journal of Business Research，66(7)，904-909。
31.	Luhtanen, R.、Crocker, J.(1992)。A collective self-esteem scale: Self-evaluation of one's social identity。Personality and Social Psychology Bulletin，18(3)，302-318。
32.	Dunn, J. R.、Schweitzer, M. E.(2005)。Feeling and believing: The influence of emotion on trust。Journal of Personality and Social Psychology，88(5)，736-748。
33.	Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons，52(4)，357-365。
34.	Wan-Huggins, V. N.、Riordan, C. M.、Griffths, R. W.(1998)。The development and longitudinal test of a model of organizational identification。Journal of Applied Social Psychology，28(8)，724-749。
35.	Becerra, E. P.、Badrinarayanan, V.(2013)。The influence of brand trust and brand identification on brand evangelism。Journal of Product and Brand Management，22(5/6)，371-383。
36.	Drury, G.(2008)。Opinion piece: Social media: Should marketers engage and how can it be done effectively?。Journal of Direct, Data and Digital Marketing Practice，9(3)，274-277。
37.	Han, H.、Hyun, S. S.(2013)。Image congruence and relationship quality in predicting switching intention: Conspicuousness of product use as a moderator variable。Journal of Hospitality and Tourism Research，37(3)，303-329。
38.	Hsu, Y. L.(2012)。Facebook as international eMarketing strategy of Taiwan hotels。International Journal of Hospitality Management，31(3)，972-980。
39.	Kollmann, T.、Kuckertz, A.、Middelberg, N.(2014)。Trust and controllability in venture capital fundraising。Journal of Business Research，67(11)，2411-2418。
40.	Lee, Woojin、Xiong, Lina、Hu, Clark(2012)。The effect of Facebook users' arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model。International Journal of Hospitality Management，31(3)，819-827。
41.	Mintzberg, H.(2009)。Rebuilding companies as communities。Harvard Business Review，87(7/8)，140-143。
42.	O'Neill, J. W.、Carlbäck, M.(2011)。Do brands matter? A comparison of branded and independent hotels' performance during a full economic cycle。International Journal of Hospitality Management，30(3)，515-521。
43.	Peters, C.、Hollenbeck, C. R.(2005)。A behavioural model of brand community member involvement: A conceptual framework and empirical results。Journal of Customer Behavior，4(3)，385-424。
44.	Regan, P. C.、Kocan, E. R.、Whitlock, T.(1998)。Ain't love grand! A prototype analysis of the concept of romantic love。Journal of Social and Personal Relationships，15(3)，411-420。
45.	Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。
46.	Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。
47.	Prasad, K.、Dev, C. S.(2000)。Managing hotel brand equity: a customer-centric framework for assessing performance。The Cornell Hotel and Restaurant Administration Quarterly，41(3)，22-31。
48.	Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。
49.	Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review，14(1)，20-39。
50.	Festinger, L.(1954)。A theory of social comparison process。Human Relations，7(2)，117-140。
51.	Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。
52.	Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。
53.	Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Scheer, Lisa K.、Kumar, Nirmalya(1996)。The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study。International Journal of Research in Marketing，13(4)，303-317。
54.	Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。
55.	Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。
56.	Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science，33(2)，123-138。
57.	Escalas, Jennifer Edson、Bettman, James R.(2005)。Self-construal, reference groups, and brand meaning。Journal of Consumer Research，32(3)，378-389。
58.	McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。
59.	Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。
60.	Wellman, B.(2005)。COMMUNITY : From Neighborhood to Network。Communication of the ACM，48(10)，53-55。
61.	Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。
62.	Casaló, Luis V.、Flavián, Carlos、Guinalíu, Miguel(2010)。Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions。Tourism Management，31(6)，898-911。
63.	Ellemers, Naomi、Kortekaas, Paulien、Ouwerkerk, Jaap W.(1999)。Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity。European Journal of Social Psychology，29(2/3)，371-389。
64.	Hogg, Michael A.、Terry, Deborah J.(2000)。Social Identity and Self-Categorization Processes in Organizational Contexts。Academy of Management Review，25(1)，121-140。
65.	Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。
66.	Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。
67.	Ridings, Catherine M.、Gefen, David、Arinze, Bay(2002)。Some Antecedents and Effects of Trust in Virtual Communities。Journal of Strategic Information Systems，11(3/4)，271-295。
68.	Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research，4(1)，60-75。
69.	McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology，14(1)，6-23。
70.	Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。
71.	Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。
72.	Kramer, R. M.(1999)。Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions。Annual Review of Psychology，50(1)，569-598。
73.	Ahearne, Michael、Bhattacharya, Chitrabhan B.、Gruen, Thomas(2005)。Antecedents and consequences of customer-company identification: expanding the role of relationship marketing。Journal of Applied Psychology，90(3)，574-585。
74.	Batra, Rajeev、Ahuvia, Aaron、Bagozzi, Richard P.(2012)。Brand love。Journal of Marketing，76(2)，1-16。
75.	Bearden, William O.、Netemeyer, Richard G.、Teel, Jesse E.(1989)。Measurement of Consumer Susceptibility to Interpersonal Influence。Journal of Consumer Research，15(4)，473-481。
76.	Carlson, Brad D.、Suter, Tracy A.、Brown, Tom J.(2008)。Social versus psychological brand community: The role of psychological sense of brand community。Journal of Business Research，61(4)，284-291。
77.	Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters，17(2)，79-89。
78.	Shimp, Terrence A.、Madden, Thomas J.(1988)。Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love。Advances in Consumer Research，15(1)，163-168。
79.	Sternberg, Robert J.(1986)。A Triangular Theory of Love。Psychological Review，93(2)，119-135。
80.	Yeh, Y. H.、Choi, S. M.(2011)。MINI-Lovers, Maxi-Mouths: An Investigation of Antecedents to EWOM Intention among Brand Community Members。Journal of Marketing Communications，17(3)，145-162。
81.	Gronroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision，32(2)，4-20。
82.	Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。
83.	Taylor, A. B.、MacKinnon, D. P.、Tein, J. Y.(2008)。Tests of the three-path mediated effect。Organizational Research Methods，11(2)，241-269。
84.	彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。延伸查詢
85.	Hayes, Andrew F.(2009)。Beyond Baron and Kenny: Statistical mediation analysis in the new millennium。Communication Monographs，76(4)，408-420。
86.	McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。Developing and Validating Trust Measures for E-Commerce: An Integrative Typology。Information Systems Research，13(3)，334-359。
87.	Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。
88.	Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research，45(1)，1-18。
89.	Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。
90.	Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。
91.	Bhattacharya, C. B.、Rao, Hayagreeva、Glynn, Mary Ann(1995)。Understanding the bond of identification: An investigation of its correlates among art museum members。Journal of Marketing，59(4)，46-57。
92.	Escalas, Jennifer E.、Bettman, James R.(2003)。You are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands。Journal of Consumer Psychology，13(3)，339-348。
93.	Keh, Hean T.、Xie, Yi(2009)。Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment。Industrial Marketing Management，38(7)，732-742。
94.	Kuenzel, Sven、Halliday, Sue Vaux(2008)。Investigating Antecedents and Consequences of Brand Identification。Journal of Product and Brand Management，17(5)，293-304。
95.	Mael, Fred A.、Ashforth, Blake E.(1992)。Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification。Journal of Organizational Behavior，13(2)，103-123。
96.	Underwood, Robert、Bond, Edward、Baer, Robert(2001)。Building Service Brands Via Social Identity: Lessons from the Sports Marketplace。Journal of Marketing Theory and Practice，9(1)，1-13。
97.	Preacher, Kristopher J.、Hayes, Andrew F.(2008)。Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models。Behavior Research Methods，40(3)，879-891。
98.	Meyer, John P.、Allen, Natalie J.(1991)。A three-component conceptualization of organizational commitment。Human Resource Management Review，1(1)，61-89。
99.	Porter, Lyman W.、Mowday, Richard T.、Steers, Richard M.(1979)。The measurement of organizational commitment。Journal of Vocational Behavior，14(2)，224-247。
100.	So, Kevin Kam Fung、King, Ceridwyn、Sparks, Beverley A.、Wang, Ying(2013)。The influence of customer brand identification on hotel brand evaluation and loyalty development。International Journal of Hospitality Management，34，31-41。
101.	Allen, Natalie J.、Meyer, John P.(1990)。The Measurement and Antecedents of Affective Commitment and Normative Commitment to the Organization。Journal of Occupational and Organizational Psychology，63(1)，1-18。
102.	Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。
103.	Donavan, D. T.、Janda, Swinder、Suh, Jaebeom(2006)。Environmental influences in corporate brand identification and outcomes。Journal of Brand Management，14(1/2)，125-136。
104.	Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing，74(6)，1-17。
105.	Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology，39(4)，555-577。
106.	Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。
107.	Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。
108.	He, Hong Wei、Li, Yang(2011)。CSR and service brand: The mediating effect of brand identification and moderating effect of service quality。Journal of Business Ethics，100(4)，673-688。
109.	Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research，43(4)，195-206。
110.	Tuškej, Urška、Golob, Urša、Podnar, Klement(2013)。The role of consumer-brand identification in building brand relationships。Journal of Business Research，66(1)，53-59。
111.	Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research，65(7)，890-895。
112.	Bond, E. U. III、Houston, M. B.、Tang, Y.(2008)。Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification。Industrial Marketing Management，37(6)，641-652。

會議論文
1.	Bauer, Hans H.、Heinrich, Daniel、Martin, Isabel(2007)。How to create high emotional consumer-brand relationships? The causalities of brand passion。Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007，(會議日期: 3-5 December 2007)。Australian & New Zealand Marketing Acad。2189-2198。

學位論文
1.	Ahuvia, A. C.(1993)。I love it! Towards a unifying theory of love across diverse love objects(碩士論文)。Northwestern University，Chicago。

圖書
1.	Mooney, C. Z.、Duval, R. D.(1993)。Bootstrapping: A Nonparametric Approach to Statistical Inference。Newbury Park, CA：Sage。
2.	Kerlinger, F. N.(1986)。Foundations of Behavioral Research。New York：Tokyo：CBS College Publishing。
3.	Coleman, J. S.(1994)。Foundations of Social Theory。Cambridge, MA：Harvard university press。
4.	交通部觀光局(2015)。中華民國102年臺灣地區國際觀光旅館營運分析報告。台北市：交通部觀光局。延伸查詢
5.	Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。
6.	Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。

其他
1.	創市際市場研究顧問公司(2013)。創市際月刊報告書，https://docs.google.com/file/d/0By5gVRH3imwaRVFzNkpoV2szQlE/edit，。延伸查詢

圖書論文
1.	Tajfel, H.、Turner, J. C.(1979)。An integrative theory of intergroup conflict。The social psychology of intergroup relations。Monterey, CA：Brooks/Cole。
2.	Pratt, Michael Gerard(1998)。To Be or Not to Be: Central Questions in Organizational Identification。Identity in organizations: Building theory through conversations。Sage。
3.	Park, C. W.、Macinnis, D. J.、Priester, J.(2007)。Brand Attachment And Management of A Strategic Exemplar。Handbook of Brand Experience Management。Northampton, MA：Elgar Publishing。
4.	Kollock, P.(1999)。The economies of online cooperation: Gifts and public goods in cyberspace。Communities in Cyberspace。Routledge。
5.	Flavian, C.、Guinaliu, M.(2006)。Virtual community: A model of successful marketing on the internet。Advances in electronic marketing。Hershey, PA：Idea Group。
6.	Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	部屬啊！您有做自己的機會嗎？尚嚴、專權雙元領導與部屬任務績效之關聯性：以情緒調節策略揭開潘朵拉的盒子
2.	部屬難為：領導者利組織不道德行為與部屬離職傾向、越級建言、主管導向組織公民行為與沉默行為之關係：以領導者-部屬交換關係為調節效果
3.	設計思考提升學習動機與問題解決信心--臺灣大學生學習設計思考課程的實證分析
4.	國際觀光旅館職場友誼與工作表現關係之探討--以卓越能力商數為中介變項
5.	青少年社會網絡指標及幽默表現風格之交互作用影響與被霸凌經驗之關係
6.	中高齡職涯未來時間觀、職場成功老化和就業力之關係--探討工作要求與資源的調節式中介作用
7.	居服員留任傾向之研究
8.	國中生所知覺到的教師自主支持、自我效能、任務價值對學習投入之影響
9.	病患不文明行為對情緒調節的影響：壓力心態與顧客導向的調節式中介模式
10.	重度工作投資與工作倦怠：健康促進與心理資本扮演之調節角色
11.	就事論事或將心比心？顧客不當對待與員工身心壓力的情緒歷程：壓力源評估與同理心特質的調節效果
12.	越南臺商外派人員之領導部屬交換對職場偏差行為之影響--以外在工作價值與工作不安全感為調節變項
13.	學校運動教練工作不安全感、組織認同、工作倦怠與工作退縮行為：工作要求-資源模式之觀點
14.	景觀餐廳顧客認知價值對行為意圖與額外願付價格之影響
15.	若即若離？探索TSSCI商管社群網絡結構及知識活動--編輯群重疊的策略觀點

1.	表面服從對工作家庭衝突及工作滿意度之影響：以員工情緒耗竭為中介因子之探討
2.	認定領導：理論建構、量表發展及效果驗證
3.	領導成員交換關係、工作資源、心理契約違反與離職傾向關聯之實證研究
4.	「知覺屈就」是自我膨脹：自我增強的動機及效果
5.	跨層次觀點下家長式領導、倫理氣候、組織承諾與組織公民行為關係之研究
6.	國民中學教師自我調節學習、驚輸、工作投入與組織公民行為關係之研究-以工作投入為中介變項
7.	全球化下台灣中小企業策略模式結構驗證之研究
8.	服務補救和關係銷售行為對顧客信任、滿意和忠誠度的影響
9.	主管領導方式與部屬知覺主管不當監督關係之研究
10.	品牌代理商降低拉式策略威脅之研究：三方交換關係觀點
11.	長期照顧機構照顧服務員之人力資源措施與組織公民行為之研究
12.	智慧資本與環境偵測對組織學習與組織控制效果之影響--以政府部門為例
13.	關係品質在企業社會責任與運動消費意圖之中介效果
14.	學校不當督導與非志願性公民行為關係之研究-中介與調節效果的探討
15.	資訊科技融入管理領域教學與翻轉教學對學習成效的影響-以學習滿意度為雙重中介變項

1.	休閒管理與概論：休閒活動設計規劃個案
2.	校長競值領導效能研究 : 理論、指標與衡量
3.	成就動機對組織公民行為的影響--以領導者和部屬交換關係和團隊成員交換關係為調節效果
4.	臺港兩地工作者之工作壓力歷程--工作動機及因應策略之調節作用

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫