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題名:道德感讓你買更多綠色產品?從知覺價格與知覺品質觀點探討綠色產品購買意願--以產品綠色程度為調節因素
書刊名:輔仁管理評論
作者:呂慈恩李憶萱詹心怡張凱筌
作者(外文):Lu, Tzu-enLee, Yi-hsuanChan, Hsin-yiZhang, Kai-quan
出版日期:2019
卷期:26:3
頁次:頁1-26
主題關鍵詞:綠色程度知覺價格知覺品質道德強度道德判斷Green degreePerceived pricePerceived qualityMoral intensity
原始連結:連回原系統網址new window
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  • 共同引用共同引用:229
  • 點閱點閱:133
期刊論文
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25.Chekima, B.、Chekima, S.、Syed Khalid Wafa, S. A. W.、Igau, O. A.、Sondoh, S. L. Jr.(2016)。Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics。International Journal of Sustainable Development & World Ecology,23(2),210-220。  new window
26.Biswas, Aindrila、Roy, Mousumi(2015)。Green products: an exploratory study on the consumer behaviour in emerging economies of the East。Journal of Cleaner Production,87,463-468。  new window
27.Voss, Glenn B.、Parasuraman, A.、Grewal, Dhruv(1998)。The roles of price, performance, and expectations in determining satisfaction in service exchanges。Journal of Marketing,62(4),46-61。  new window
28.Ottman, J. A.、Stafford, E. R.、Hartman, C. L.(2006)。Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products。Environment: Science and Policy for Sustainable Development,48(5),22-36。  new window
29.Taylor, Shirley、Todd, Peter(1995)。Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions。International Journal of Research in Marketing,12(2),137-155。  new window
30.Hunt, S. D.、Vitell, S. J.(1986)。A General Theory of Marketing Ethics。Journal of Marketing,6(1),5-16。  new window
31.李鴻章(20020700)。臺灣地區民眾背景因素、教育程度與道德判斷相關性及其變遷之研究--以民國八十三年與八十八年做比較。教育與社會研究,4,35-69。new window  延伸查詢new window
32.陳冠仰、陳柏元、戴有德、巫立宇(20161200)。知覺品質、知覺價值與行為意圖關係之研究--交易成本觀點。臺大管理論叢,27(1),191-224。new window  延伸查詢new window
33.Habel, J.、Schons, L. M.、Alavi, S.、Wieseke, J.(2016)。Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness。Journal of Marketing,80(1),84-105。  new window
34.Lerner, Jennifer S.、Keltner, Dacher(2000)。Beyond valence: Toward a model of emotion-specific influences on judgement and choice。Cognition & Emotion,14(4),473-493。  new window
35.Reinhardt, F. L.(1998)。Environmental product differentiation: Implications for corporate strategy。California Management Review,40(4),43-73。  new window
36.Simon, F. L.(1992)。Marketing Green Products in the Triad。The Columbia Journal of World Business,27(3/4),268-285。  new window
37.Tseng, Shih-Chang、Hung, Shiu-Wan(2013)。A framework identifying the gaps between customers' expectations and their perceptions in green products。Journal of Cleaner Production,59,174-184。  new window
38.Chen, S. C.、Hung, C. W.(2016)。Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior。Technological Forecasting and Social Change,112,155-163。  new window
39.Suki, N. M.(2016)。Consumer environmental concern and green product purchase in Malaysia: Structural effects of consumption values。Journal of Cleaner Production,132,204-214。  new window
40.Liobikienė, G.、Mandravickaitė, J.、Bernatonienė, J.(2016)。Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study。Ecological Economics,125,38-46。  new window
41.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
42.James, Lawrence R.、Demaree, Robert G.、Wolf, Gerrit(1984)。Estimating Within-Group Interrater Reliability with and Without Response Bias。Journal of Applied Psychology,69(1),85-98。  new window
43.Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing,20(4),323-347。  new window
44.Awuni, J. A.、Du, J.(2016)。Sustainable consumption in Chinese cities: green purchasing intentions of young adults based on the theory of consumption values。Sustainable Development,24(2),124-135。  new window
45.Bennett, R. M.、Anderson, J.、Blaney, R. J. P.(2002)。Moral intensity and willingness to pay concerning farm animal welfare issues and the implications for agricultural policy。Journal of Agricultural and Environmental Ethics,15,187-202。  new window
46.Culiberg, B.(2013)。Towards an understanding of consumer recycling from an ethical perspective。International Journal of Consumer Studies,38(1),90-97。  new window
47.de Medeiros, J. F.、Ribeiro, J. L. D.、Cortimiglia, M. N.(2016)。Influence of perceived value on purchasing decisions of green products in Brazil。Journal of Cleaner Production,110,158-169。  new window
48.Hopkins, M. S.、Roche, C.(2009)。What the 'Green' Consumer Wants。MIT Sloan Management Review,50(4),87-89。  new window
49.Lasuin, C. A.、Ng, Y. C.(2014)。Factors influencing green purchase intention among university students。Malaysian Journal of Business and Economics,1(2),1-14。  new window
50.Lee, B. C.(2014)。Critical decisions in new product launch: pricing and advertising strategies on consumer adoption of green product innovation。Asian Journal of Technology Innovation,22(1),16-32。  new window
51.Liu, P.、Yi, S. P.(2017)。Pricing policies of green supply chain considering targeted advertising and product green degree in the big data environment。Journal of Cleaner Production,164,1614-1622。  new window
52.Mohd Suki, Norazah、Mohd Suki, Norbayah(2015)。Consumption values and consumer environmental concern regarding green products。International Journal of Sustainable Development & World Ecology,22(3),269-278。  new window
53.Nimse, P.、Vijayan, A.、Kumar, A.、Varadarajan, C.(2007)。A review of green product databases。Environmental Progress,26(2),131-137。  new window
54.Nguyen, T. N.、Lobo, A.、Greenland, S.(2017)。Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behavior。International Journal of Consumer Studies,41(2),167-177。  new window
55.Murray, P. N.(2013)。How emotions influence what we buy: The emotional core of consumer decision-making。Psychology Today,2013(Feb.)。  new window
56.San Juan-Nable, Kristine(2016)。Intentions and Behaviors of Adolescents in Purchasing Green Products。Journal of Asia Entrepreneurship and Sustainability,7(1),194-253。  new window
57.Spaulding, M.(2009)。Greenwashing: Seven deadly sins。Converting Magazine,27(6),10-13。  new window
58.Syverson, A.(2008)。How bright is your green light?。Targer Marketing,31(6),23-25。  new window
59.Wang, J.、Keil, M.、Wang, L.(2015)。The effect of moral intensity on it employees' bad news reporting。Journal of Computer Information Systems,55(3),1-10。  new window
60.Wichman, C. J.(2014)。Perceived price in residential water demand: Evidence from a natural experiment。Journal of Economic Behavior & Organization,107,308-323。  new window
61.Xu, S.、Chu, C.、Ju, M.、Shao, C.(2016)。System establishment and method application for quantitatively evaluating the green degree of the products in Green Public Procurement。Sustainability,8(9),1-12。  new window
62.Kim, Hee-Woong、Xu, Yunjie、Gupta, Sumeet(2012)。Which is more important in Internet shopping, perceived price or trust?。Electronic Commerce Research and Applications,11(3),241-252。  new window
63.Chan, Ricky Y. K.(2001)。Determinants of Chinese Consumers' Green Purchase Behavior。Psychology and Marketing,18(4),389-413。  new window
64.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。  new window
65.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
66.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.張雅婷(2001)。出身背景、學校教育與道德判斷標準(碩士論文)。臺東師範學院。  延伸查詢new window
2.林毅豐(2010)。教育程度與員工道德傾向關係之研究--兼論道德教育之干擾效果(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Peattie, K.(1995)。Environmental Marketing Management: Meeting the Green Challenge。London:Pitman。  new window
2.Rest, J. R.(1986)。Moral development: Advances in research and theory。Praeger。  new window
3.Cohen, J.(1998)。Statistical power analysis for the behavioral sciences。Lawrence Erlbaum Associates。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate analysis。Englewood Cliffs, NJ:Prentice Hall International。  new window
5.Schiffman, L. G.、Kanuk, Leslie L.(2009)。Consumer Behavior。Englewood Cliffs, New Jersey:Prentice Hall International, Inc.。  new window
6.Wilkes, M.(2009)。Get the Green Light on Green Brands。Managing Intellectual Property。  new window
7.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behaviour。Prentice-Hall。  new window
8.Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。  new window
9.Raudenbush, Stephen W.、Bryk, Anthony S.(2002)。Hierarchical Linear Models: Applications and Data Analysis Methods。Thousand Oaks, CA:Sage Press。  new window
圖書論文
1.黃光國(1988)。人情與面子:中國人的權力遊戲。中國人的權力遊戲。台北:巨流圖書公司。new window  延伸查詢new window
2.Bagozzi, R. P.、Baumgartner, H.、Pieters, R.、Zelenberg, M.(2000)。The role of emotions in goal-directed behavior。The Why of Consumption。London:Routledge。  new window
 
 
 
 
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