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題名:Facebook貼文對長期照顧保險購買之影響
書刊名:保險學報
作者:張邦茹劉冠麟洪詩晴
出版日期:2021
卷期:16
頁次:頁61-85
主題關鍵詞:長期照顧保險購買意願粉絲專頁Facebook
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:4
期刊論文
1.Zhou-Richter, Tian、Browne, Mark J.、Gründl, Helmut(2010)。Don't They Care? Or, Are They Just Unaware? Risk Perception and the Demand for Long-Term Care Insurance。Journal of Risk and Insurance,77(4),715-747。  new window
2.吳文貴、林孟陞(20130300)。Facebook粉絲專頁訊息廣告效果之研究:以7-Eleven與麥當勞粉絲專頁為例。行銷評論,10(1),43-60。new window  延伸查詢new window
3.Babbel, David F.(1981)。Inflation, indexation and life insurance sales in Brazil。Journal of Risk & Insurance,48(1),111-135。  new window
4.Browne, Mark J.、Kim, Kihong(1993)。An International Analysis of Life Insurance Demand。The Journal of Risk and Insurance,60(4),616-634。  new window
5.林志鴻(20001200)。德國長期照護保險照護需求性概念及其制度意涵。社區發展季刊,92,258-269。new window  延伸查詢new window
6.Tafesse, Wondwesen(2016)。An experiential model of consumer engagement in social media。Journal of Product & Brand Management,25(5),424-434。  new window
7.de Vries, Lisette、Gensler, Sonj、Leeflang, Peter S. H.(2012)。Popularity of brand post on brand Fan Pages: An investigation of the Effect of Social Media Marketing。Journal of Interactive Marketing,26(2),83-91。  new window
8.Kearney, Colm、Liu, Sha(2014)。Textual sentiment in finance: a survey of methods and models。International review of financial analysis,33(5),171-185。  new window
9.Brown, Jeffrey R.、Finkelstein, Amy(2009)。The Private Market for Long-Term Care Insurance in the United States: A Review of the Evidence。The Journal of Risk and Insurance,76(1),5-29。  new window
10.管瓊瑛、謝寧、陳潔、張桂萍、高翊瑋、謝邦昌、張嘉芳、張耀懋(20171000)。長期照顧政策是照顧老人還是失能者?--以蔡英文臉書為例探勘民眾認知。臺灣公共衛生雜誌,36(5),511-520。new window  延伸查詢new window
11.劉秀雯、林育理、王景萱(20171200)。連鎖便利商店之社群媒體分析:探討媒介特質與行銷訴求對於顧客參與行為之影響。管理學報,34(4),633-657。new window  延伸查詢new window
12.Kessler, Denis(2008)。The long-term care insurance market。The Geneva Papers on Risk and Insurance--Issues and Practice,33(1),33-40。  new window
13.宋畹玖(20110200)。高齡化社會下臺中市民對「商業性長期看護保險」購買動機、認知與消費者行為實證分析之探討。嶺東通識教育研究學刊,4(1),123-171。new window  延伸查詢new window
14.Courbage, C.、Roudaut, N.(2011)。Long-term Care Insurance: The French Example。European Geriatric Medicine,2(1),22-25。  new window
15.Cremer, Helmuth、Lozachmeur, Jean-Marie、Pestieau, Pierre(2016)。The Design of Long Term Care Insurance Contracts。Journal of Health Economics,50,330-339。  new window
研究報告
1.Brown, Jeffrey R.、Finkelstein, Amy(2004)。Supply or demand: why is the market for long-term care insurance so small。  new window
其他
1.Sigma(2014)。How will We Care? Finding Sustainable Long-term Care Solutions for an Ageing World。  new window
 
 
 
 
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