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題名:Internet Celebrity Economy: Exploring the Value of Viewers' Comment Features and Live Streamers' Marketing Strategies in Forecasting Revenue
書刊名:臺大管理論叢
作者:林郁翔任立中
作者(外文):Lin, Yu-hsiangJen, Li-chung
出版日期:2022
卷期:32:1
頁次:頁93-125
主題關鍵詞:口碑分立情緒理論直播主行為特質送禮層級貝氏模型Word-of-mouthDiscrete emotion theoryLive streamer's behavior and characteristicsGift-sendingHierarchical Bayesian model
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:20
  • 點閱點閱:6
期刊論文
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23.Mudambi, Susan M.、Schuff, David(2010)。What Makes A Helpful Online Review? A Study of Customer Reviews on Amazon.com。MIS Quarterly,34(1),185-200。  new window
24.Hu, Mu、Zhang, Mingli、Wang, Yu(2017)。Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework。Computers in Human Behavior,75(C),594-606。  new window
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26.Shmueli, Galit(2010)。To Explain or to Predict?。Statistical Science,25(3),289-310。  new window
27.Bae, Soonyong、Lee, Taesik(2011)。Gender differences in consumers' perception of online consumer reviews。Electronic Commerce Research,11(2),201-214。  new window
28.Yu, Eun、Jung, Chanyong、Kim, Hyungjin、Jung, Jaemin(2018)。Impact of viewer engagement on gift-giving in live video streaming。Telematics and Informatics,35(5),1450-1460。  new window
29.Zhou, Jilei、Zhou, Jing、Ding, Ying、Wang, Hansheng(2019)。The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms。Electronic Commerce Research and Applications,34。  new window
30.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
31.Phonthanukitithaworn, C.、Sellitto, C.(2017)。Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention。Telematics and Informatics,34(8),1477-1487。  new window
32.倪家珍、利怡萱、林孟彥(20210400)。廉航服務品質與顧客滿意度:評論參與的調節效果。臺大管理論叢,31(1),1-34。new window  延伸查詢new window
33.Wohn, D. Y.、Freeman, G.(2020)。Live streaming, playing, and money spending behaviors in eSports。Games and Culture,15(1),73-88。  new window
34.Teixeira, T.、Wedel, M.、Pieters, R.(2012)。Emotion-induced engagement in internet video advertisements。Journal of Marketing Research,49(2),144-159。  new window
35.任立中、陳靜怡(20070600)。顧客價值遷移路徑分析:馬可夫鏈模型。臺大管理論叢,17(2),133-158。new window  延伸查詢new window
36.You, Ya、Vadakkepatt, Gautham G.、Joshi, Amit M.(2015)。A meta-analysis of electronic word-of-mouth elasticity。Journal of Marketing,79(2),19-39。  new window
37.Zhang, Xiaoxing、Xiang, Yu、Hao, Lei(2019)。Virtual gifting on China's live streaming platforms: Hijacking the online gift economy。Chinese Journal of Communication,12(3),340-355。  new window
38.Appel, G.、Grewal, L.、Hadi, R.、Stephen, A. T.(2020)。The future of social media in marketing。Journal of the Academy of Marketing Science,48(1),79-95。  new window
39.Chung, Jaihak(2011)。Investigating the roles of online buzz for new product diffusion and its cross-country dynamics。Journal of Business Research,64(11),1183-1189。  new window
40.Coblentz, K. E.、Rosenblatt, A. E.、Novak, M.(2017)。The application of Bayesian hierarchical models to quantify individual diet specialization。Ecology,98(6),1535-1547。  new window
41.Lin, Yan、Yao, Dai、Chen, Xingyu(2021)。Happiness begets money: Emotion and engagement in live streaming。Journal of Marketing Research,58(3),417-438。  new window
42.Bharadwaj, N.、Ballings, M.、Naik, P. A.、Moore, M.、Arat, M. M.(2022)。A new livestream retail analytics framework to assess the sales impact of emotional displays。Journal of Marketing,86(1),27-47。  new window
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47.Chang, Jung-Hua、Zhu, Yu-Qian、Wang, Shan-Huei、Li, Yi-Jung(2018)。Would you change your mind? An empirical study of social impact theory on Facebook。Telematics and Informatics,35(1),282-292。  new window
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圖書
1.Lynch, Scott M.(2007)。Introduction to applied Bayesian statistics and estimation for social scientists。Springer。  new window
2.James, Gareth、Witten, Daniela、Hastie, Trevor、Tibshirani, Robert(2013)。An Introduction to Statistical Learning: With Applications in R。Springer Science+Business Media。  new window
其他
1.Xu, Kael(20170428)。What is "internet celebrity economy" in China,https://targetchina.com.au/article/internet-celebrity/。  new window
2.Allenby, G. M.,Rossi, P. E.,McCulloch, R. E.(2005)。Hierarchical bayes models: A practitioners guide,https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID655541_code22862.pdf?abstractid=655541&mirid=1&type=2。  new window
3.譚有勝(20190811)。大陸|鬥魚弱了嗎?,https://ctee.com.tw/bookstore/worldnews/130701.html。  延伸查詢new window
4.Bearne, S.(20171007)。Meet the millennials who are making a living from livestreaming,https://www.theguardian.com/money/2017/oct/07/millennials-making-a-living-from-livestreaming。  new window
5.Fortune Business Insights(20211215)。Video streaming market share to touch USD 932.29 billion by 2028: video streaming market size 2021 to 2028,https://www.globenewswire.com/news-release/2021/12/15/2352238/0/en/Video-Streaming-Market-Share-to-Touch-USD-932-29-Billion-by-2028-Video-Streaming-Market-Size-2021-to-2028.html。  new window
6.Haugh, Martin(2017)。MCMC and Bayesian modeling, IEOR E4703: Monte-Carlo simulation,http://www.columbia.edu/~mh2078/MonteCarlo/MCMC_MasterSlides.pdf。  new window
7.資訊咖(2022)。細數鬥魚美食區的頂流主播,https://inf.news/zh-hant/game/5a6240e8dd02913c2f3d0e0e9f5d4ee6.html#google_vignette。  延伸查詢new window
8.Li, Jian(2019)。tmcn: A Text Mining Toolkit for Chinese,https://cran.r-project.org/web/packages/tmcn/index.html。  new window
9.李嘉寶(20200316)。直播電商市場規模將達9000億,「直播經濟」加速走來,http://media.people.com.cn/BIG5/n1/2020/0316/c40606-31632864.html。  延伸查詢new window
10.Game大小姐(20190313)。2018至2019直播數據觀察,分析鬥魚各項數據領先的內在原因,https://kknews.cc/zh-tw/tech/o54jk3m.html。  延伸查詢new window
 
 
 
 
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