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題名：線上社群評論人及論點說服力之研究
書刊名：管理資訊計算
作者：蔡雅玲／黃文宏／王靖雯／高婷婷
作者(外文)：Tsai, Ya-ling／Huang, Wen-hung／Wang, Ching-wen／Gao, Ting-ting
出版日期：2021
卷期：10:特刊1
頁次：頁1-10
主題關鍵詞：線上評論；評論效價；論點品質；Online review；Argument valence；Argument quality
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:6
期刊論文
1.Karmarkar, U. R.、Tormala, Z. L.(2010)。Believe me, I have no idea what I'm talking about: The effects of source certainty on consumer involvement and persuasion。Journal of Consumer Research，36(6)，1033-1049。  new window
2.Wood, W.、Kallgren, C. A.、Preisler, R. M.(1985)。Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes。Journal of Experimental Social Psychology，21(1)，73-85。  new window
3.Wangenheim, F. V.、Bayón, T.(2004)。The effect of word of mouth on services switching: Measurement and moderating variables。European Journal of Marketing，38(9/10)，1173-1185。  new window
4.Kamins, Michael A.、Assael, Henry(1987)。Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change。Journal of Marketing Research，24(1)，29-39。  new window
5.Stanovich, K. E.、West, R. F.(1998)。Individual differences in rational thought。Journal of Experimental Psychology: General，127(2)，161-188。  new window
6.Hu, Nan、Zhang, Jennifer Jie、Liu, Ling(2008)。Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects。Information Technology & Management，9(3)，201-214。  new window
7.Levin, I. P.、Gaeth, G. J.(1988)。How consumers are affected by the framing of attribute information before and after consuming the product。Journal of Consumer Research，15(3)，374-378。  new window
8.Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy，18(3)，229-247。  new window
9.Swasy, J. L.、Munch, J. M.(1985)。Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion。Journal of Consumer Research，11(4)，877-897。  new window
10.Lala, V.、Arnold, V.、Sutton, S. G.、Guan, L.(2002)。The impact of relative information quality of e-commerce assurance seals on internet purchasing behavior。International Journal of Accounting Information Systems，3(4)，237-253。  new window
11.黃俊堯、柳秉佑(20160900)。消費者線上口碑與評論研究：國內外相關文獻回顧與討論。臺大管理論叢，26(3)，215-256。new window  延伸查詢new window
12.Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science，33(2)，123-138。  new window
13.Dellarocas, Chrysanthos、Zhang, Xiaoquan M.、Awad, Neveen F.(2007)。Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures。Journal of Interactive Marketing，21(4)，23-45。  new window
14.Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。  new window
15.Lee, M.、Rodgers, S.、Kim, M.(2009)。Effects of valence and extremity of eWOM on attitude toward the brand and website。Journal of Current Issues & Research in Advertising，31(2)，1-11。  new window
16.張嘉雯、曾欽正、賴惠韻(20200600)。虛擬社群參與前置因素與價值創造之探討--以美妝網為例。中山管理評論，28(2)，251-294。new window  延伸查詢new window
17.Basuroy, S.、Ravid, S. A.、Gretz, R. T.、Allen, B. J.(2020)。Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues。Journal of Cultural Economics，44(1)，57-96。  new window
18.吳志正、許碧芬(20010300)。社會交易理論與雙面訴求廣告對消費者購買意願之影響。中華管理評論，4(2)，51-60。  延伸查詢new window
19.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
20.蔡璧如、吳穎帆、莊苑仙(20160300)。網路互動性對網路口碑之影響--Facebook與YouTube的比較。商管科技季刊，17(1)，81-111。new window  延伸查詢new window
21.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce，13(4)，9-38。  new window
22.Fiske, Susan T.(1980)。Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior。Journal of Personality and Social Psychology，38(6)，889-906。  new window
會議論文
1.Cheng, X.、Zhou, M.(2010)。Empirical study on credibility of electronic word of mouth。2010 International Conference on Management and Service Science，IEEE 。  new window
學位論文
1.陳怡安(2009)。口碑基本概論:以口碑領域文獻為依據(碩士論文)。國立臺灣科技大學。  延伸查詢new window
圖書
1.Toulmin, Stephen E.(1958)。The Use of Argument。Cambridge University Press。  new window
2.Ismagilova, E.、Dwivedi, Y. K.、Slade, E.、Williams, M. D.(2017)。Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions。Springer。  new window
3.Hovland, Carl I.、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion。Yale University Press。  new window
其他
1.(20190319)。《2019全球消費者洞察報告》數位行為將主宰消費市場 做好四策略迎接經營挑戰，https://www.pwc.tw/zh/news/press-release/press-20190319.html。  延伸查詢new window
圖書論文
1.Petty, R. E.、Cacioppo, J. T.(1986)。The elaboration likelihood model of persuasion。Communication and persuasion。Springer。  new window
 
 
 
 
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