| 期刊論文| 1. | Camerer, C.(1988)。Gifts as economic signals and social symbols。American Journal of Sociology，94(Supplement)，S180-S214。   | | 2. | Clark, L. A.、Watson, D.(1995)。Constructing validity: Basic issues in objective scale development。Psychological Assessment，7(3)，309-319。 | | 3. | Ridings, Catherine M.、Gefen, David(2004)。Virtual community attraction: Why people hang out online。Journal of Computer-Mediated Communication，10(1)，(10110)1-(10110)30。 | | 4. | Antón, C.、Camarero, C.、Gil, F.(2014)。The culture of gift giving: What do consumers expect from commercial and personal contexts?。Journal of Consumer Behaviour，13(1)，31-41。 | | 5. | Belk, R. W.、Coon, G. S.(1993)。Gift giving as agapic love: An alternative to the exchange paradigm based on dating experiences。The Journal of Consumer Research，20(3)，393-417。 | | 6. | Schwartz, Barry(1967)。The social psychology of the gift。American Journal of Sociology，73(1)，1-11。 | | 7. | Mick, David Glen、DeMoss, Michelle(1990)。Self-gifts: Phenomenological insights from four contexts。Journal of Consumer Research，17(3)，322-332。 | | 8. | Zhao, H.、Seibert, S. E.(2006)。The big five personality dimensions and entrepreneurial status: A meta-analytical review。Journal of Applied Psychology，91(2)，259-271。 | | 9. | Clarke, Keith、Belk, Russell W.(1979)。The effects of product involvement and task definition on anticipated consumer effort。NA: Advances in Consumer Research，6(1)，313-318。 | | 10. | Rossiter, J. R.(2002)。The C-OAR-SE procedure for scale development in marketing。International Journal of Research in Marketing，19(4)，305-335。 | | 11. | 鄧景宜、曾旭民、李怡禎、游朝舜(20111200)。「International English Big-Five Mini-Markers」之繁體中文版量表發展。管理學報，28(6)，579-600。 延伸查詢 | | 12. | Thompson, E. R.(2008)。Development and validation of an international English big-five mini-markers。Personality and Individual Differences，45(6)，542-548。 | | 13. | Cialdini, Robert B.、Goldstein, Noah J.(2004)。Social Influence: Compliance and Conformity。Annual Review of Psychology，55(1)，591-621。 | | 14. | Fedorikhin, Alexander、Park, C. Whan、Thomson, Matthew(2008)。Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions。Journal of Consumer Psychology，18(4)，281-291。 | | 15. | Shao, Guosong(2009)。Understanding the appeal of user-generated media: A uses and gratification perspective。Internet Research，19(1)，7-25。 | | 16. | Goodwin, C.、Smith, K. L.、Spiggle, S.(1990)。Gift giving: Consumer motivation and the gift purchase process。NA: Advances in Consumer Research，17(1)，690-698。 | | 17. | Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly，29(3)，349-356。 | | 18. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 | | 19. | Walsh, G.、Beatty, S. E.(2007)。Customer-based corporate reputation of a service firm: scale development and validation。Journal of the Academy of Marketing Science，35(1)，127-143。 | | 20. | Rugimbana, R.、Donahay, B.、Neal, C.、Polonsky, M. J.(2003)。The role of social power relations in gift giving on Valentine's Day。Journal of Consumer Behavior，3(1)，63-73。 | | 21. | Ruth, Julie A.、Lowrey, Tina M.、Otnes, Cele C.(2004)。Social Influences on Dyadic Giving Over Time: A Taxonomy from the Giver's Perspective。Journal of Consumer Research，30(4)，547-558。 | | 22. | Wolfinbarger, M. F.(1990)。Motivations and Symbolism in Gift-Giving Behavior。NA--Advances in Consumer Research，17，699-706。 | | 23. | Segev, R.、Shoham, A.、Ruvio, A.(2012)。What does this gift say about me, you, and us? The role of adolescents' gift giving in managing their impressions among their peers。Psychology & Marketing，29(10)，752-764。 | | 24. | Wan, Jinlin、Lu, Yaobin、Wang, Bin、Zhao, Ling(2017)。How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective。Information & Management，54(7)，837-850。 | | 25. | Sjöblom, M.、Hamari, J.(2017)。Why do people watch others play video games? An empirical study on the motivations of Twitch users。Computers in Human Behavior，75，985-996。 | | 26. | Hilvert-Bruce, Z.、Neill, J. T.、Sjöblom, M.、Hamari, J.(2018)。Social motivations of live-streaming viewer engagement on Twitch。Computers in Human Behavior，84，58-67。 | | 27. | Asch, Solomon E.(1956)。Studies of Independence and Conformity: I. A Minority of One Against a Unanimous Majority。Psychological Monographs: General and Applied，70(9)，1-70。 | | 28. | Sherry, John F. Jr.(1983)。Gift Giving in Anthropological Perspective。Journal of Consumer Research，10(2)，157-168。 | | 29. | Goldberg, Lewis R.(1992)。The development of markers for the Big-Five factor structure。Psychological Assessment，4(1)，26-42。 | | 30. | Scott, J. E.(1995)。The measurement of information systems effectiveness: evaluating a measuring instrument。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，26(1)，43-61。 | | 31. | Hu, Mu、Zhang, Mingli、Wang, Yu(2017)。Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework。Computers in Human Behavior，75(C)，594-606。 | | 32. | Stever, G. S.(2011)。Fan behavior and lifespan development theory: Explaining para-social and social attachment to celebrities。Journal of Adult Development，18(1)，1-7。 | | 33. | Campbell, Donald T.、Fiske, Donald W.(1959)。Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix。Psychological Bulletin，56(2)，81-105。 | | 34. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 35. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 | | 36. | Ruggiero, Thomas E.(2000)。Uses and gratifications theory in the 21st century。Mass Communication & Society，3(1)，3-37。 | | 37. | Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。 | | 38. | Belk, Russell W.、Wallendorf, Melanie、Sherry, John F. Jr.(1989)。The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey。The Journal of Consumer Research，16(1)，1-38。 | | 39. | Kleine, Susan S.、Kleine, Robert E. III、Allen, Chris T.(19951200)。How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment。Journal of Consumer Research，22(3)，327-343。 | | 40. | 李世暉(20151200)。AKB48風潮與日本音樂市場的創新模式：從商品消費到權利消費。全球化與多元文化學報，3，11-31。 延伸查詢 | | 41. | 黃靖萱(2018)。產值一年破百億 臺灣直播大爆發！。商業周刊，1575。 延伸查詢 | | 42. | Azar, O. H.(2010)。Tipping motivations and behavior in the US and Israel。Journal of Applied Social Psychology，40(2)，421-457。 | | 43. | Dalakas, V.、Shoham, A.(2010)。Gender-role views and gift-giving behaviors in Israel。Journal of Consumer Marketing，27(4)，381-389。 | | 44. | Davies, G.、Whelan, S.、Foley, A.、Walsh, M.(2010)。Gifts and gifting。International Journal of Management Reviews，12(4)，413-434。 | | 45. | Fafchamps, M.、Lund, S.(2003)。Risk-sharing networks in rural Philippines。Journal of Development Economics，71(2)，261-287。 | | 46. | Hyun, N. K.、Park, Y.、Park, S. W.(2016)。Narcissism and gift giving: Not every gift is for others。Personality and Individual Differences，96，47-51。 | | 47. | Kapuscinski, A. N.、Masters, K. S.(2010)。The current status of measures of spirituality: A critical review of scale development。Psychology of Religion and Spirituality，2(4)，191-205。 | | 48. | Lemay, J. O.、Bates, L. W.(2013)。Exploration of charity toward busking (street performance) as a function of religion。Psychol Report，112(2)，578-592。 | | 49. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。 | | 50. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 51. | Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 52. | Banks, Sharon K.(1979)。Gift-giving: A Review and an Interactive Paradigm。NA: Advances in consumer research，6(1)，319-324。 | | 53. | Caplow, Theodo(1982)。Christmas Gifts and Kin Networks。American Sociological Review，47(3)，383-392。 | | 54. | Wolfinbarger, Mary Finley、Yale, Laura J.(1993)。Three Motivations for Interpersonal Gift Giving: Experimental, Obligated and Practical Motivations。NA: Advances in consumer research，20(1)，520-526。 | | 55. | Scammon, Debra L.、Bamossy, Gary、Shaw, Roy T.(1982)。Is a Gift Always a Gift? An Investigation Of Flower Purchasing Behavior across Situations。NA: Advances in consumer research，9(1)，531-536。 | 會議論文| 1. | Hupfer, Nancy T.、Gardner, David M.(1971)。Differential Involvement With Products and Issues: an Exploratory Study。Association for Consumer Research。262-270。 | | 2. | Hamilton, W. A.、Garretson, O.、Kerne, A.(2014)。Streaming on twitch: Fostering participatory communities of play within live mixed media。The SIGCHI conference on human factors in computing systems，(會議日期: April 26-May 1)，1315-1324。 | | 3. | Li, B.、Hou, F.、Guan, Z.、Chong, A. Y.-L.(2018)。What drives people to purchase virtual gifts in live streaming? the mediating role of flow。The 22nd Pacific Asia conference on information systems，3434-3447。 | | 4. | Brandtzæg, P. B.、Heim, J.(2009)。Why people use social networking sites。Third International Conference, OCSC 2009, Held as Part of HCI International 2009，(會議日期: July 19-24)。 | | 5. | Cheung, G.、Huang, J.(2011)。Starcraft from the stands: Understanding the game spectator。 | | 6. | Kaytoue, M.、Silva, A.、Cerf, L.、Meira, W. Jr.、Raïssi, C.(2012)。Watch me playing, I am a professional: A first study on video game live streaming。 | 圖書| 1. | Murray, Edward J.(1964)。Motivation and Emotion。Prentice-Hall, Inc.。 | | 2. | Netemeyer, Richard G.、Bearden, Willian O.、Sharma, Subhash(2003)。Scaling Procedures: Issues and Applications。Sage Publications, Inc.。 | | 3. | Costa, P. T. Jr.、McCrae, R. R.(1985)。The NEO personality inventory。Psychological Assessment Resources。 | | 4. | Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer Behavior。Prentice Hall。 | | 5. | DeVellis, Robert F.(2016)。Scale Development: Theory and Applications。Sage。 | | 6. | Allport, Gordon W.(1937)。Personality: A psychological interpretation。New York：Henry Holt and Company。 | | 7. | Nunnally, J. C.、Bernstein, I. H.(1967)。Psychometric Theory。McGraw-Hill。 | | 8. | Campbell, Colin(1987)。The Romantic Ethic and the Spirit of Modern Consumerism。Basil Blackwell Inc.。 | | 9. | DeVellis, Robert F.(2003)。Scale development: theory and applications。Sage。 | | 10. | 李亞、武潔、黃積武、黃碩(2017)。直播--獲利全攻略：從網紅主播、幕後推手到平臺經營，立馬搞懂直播產業鏈與周邊商機。大是文化。 延伸查詢 | | 11. | Belk, R. W.(1977)。Gift-giving behavior。College of commerce and business administration, University of Illinois at Urbana-Champaign。 | | 12. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他| 1. | 胡自立(20170903)。網紅經濟下國際直播平臺營運模式分析，https://www.iii.org.tw/Focus/FocusDtl.aspx?f_type=1&f_sqno=OV6964m3dk84zPB9lxQ0CA__&fm_sqno=12。 延伸查詢 | | 2. | (20170728)。【直播大調查系列一】網友最愛Facebook、Youtube、17，https://mic.iii.org.tw/news.aspx?id=475。 延伸查詢 | | 3. | 盧揚，王嘉敏(20180513)。虎牙直播紐交所上市，市值超30億美元，http://m.bbtnews.com.cn/article/97074。 延伸查詢 | 圖書論文| 1. | Cialdini, Robert B.、Trost, Melanie R.(1998)。Social Influence: Social Norms, Conformity, and Compliance。The Handbook of Social Psychology。McGraw-Hill。 | | 2. | Kolm, S.-C.(2000)。Introduction: The economics of reciprocity, giving and altruism。The economics of reciprocity, giving and altruism。Palgrave Macmillan。 | | 3. | Seidemann, V.、Atwal, G.、Heine, K.(2017)。Gift culture in China: Consequences for the fine wine sector。The wine value chain in China。Elsevier。 | |
| |