文章概述了閱讀推廣在中國興起的社會動因,通過文獻綜述法對比閱讀推廣在不同國家高校圖書館的發展態勢。采用問卷調研的方式,揭示中國高校圖書館對于閱讀推廣的態度、開展方式、成效及發展障礙等方面的狀況。結合網站調查的結果及實證案例,討論館員對于閱讀推廣的看法,閱讀推廣在高校圖書館工作布局中的地位、實施特點,閱讀推廣形勢對推廣團隊的素質要求、發展趨勢等問題。學業支持型、學生主導型、閱讀療法型、創新創意型閱讀推廣是未來的發展重點。

This paper summarizes the social motivation for the rise of reading promotion in China and compares the current status of reading promotion by academic libraries in different countries through literature review. Based on the findings of a questionnaire survey, the attitudes, methods, effectiveness and obstacles to development of reading promotion are then revealed. Finally, the paper discusses issues like librarians’ opinions on reading promotion,roles of reading promotion in university libraries,characteristics of implementation,qualities of the promotion team, and the trends of development. It is pointed out that academic support, student-oriented,reading therapy and creativeness should be the priorities when developing reading programs for academic libraries in the future.