文章概述閱讀推廣的整體研究狀況及其研究范式;將當前閱讀推廣研究歸納為六種范式:文史范式、圖書館學范式、閱讀行為學范式、傳播營銷學范式、法理研究范式、閱讀療法范式;剖析每一范式流派的代表學者、研究主題、研究方法、主要觀點等特征元素;總結這些范式在閱讀推廣研究領域中的地位;探究值得深入研究的主題與方向。

The paper summarizes the research status of reading promotion and the related research paradigms,classifies the current studies into six types:literature and history paradigm,library science paradigm,reading behavior paradigm, communication and marketing paradigm, legal principle paradigm and reading therapy paradigm,and analyzes the representative scholars,research topics,research methods,main viewpoints of each paradigm, and the position of each paradigm in the study of reading promotion. The author then brings up the topics which are worth further exploring.