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題名:報社組織知識儲存與分享之研究
作者:張文強
作者(外文):Chang Wen-chiang
校院名稱:國立政治大學
系所名稱:新聞學系
指導教授:鍾蔚文
學位類別:博士
出版日期:1999
主題關鍵詞:報業管理知識管理知識資產媒體管理media managementknowledge managementnewspaper
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:0
  • 點閱點閱:72
本研究旨在討論報社知識管理問題,將報業管理焦點從傳統的有形資產管理,轉移到知識資產管理。知識是一種重組織資產,可做為報社長期競爭優勢來源,並提升新聞品質。而報社組織知識是以個別新聞工作者平日累積知識為基礎,知識管理工作則在轉換與整合這些個人知識,使其超越個人層次,讓報社其他成員使用。不過由於知識具有本質與型式上的差異,因此,本研究將知識區分為外顯程序性知識,與默識兩種,分別討論其管理方式,前者包含外顯程序性知識、路線情境知識、報社組織情境知識,後者則包含默識程序性知識與後設認知知識。
經由以三家個案觀察報社,一家雜誌社為主,共二十六位新聞工作者深度訪談,以及相關內部資料蒐集分析後,本研究發現,現今報社並沒有建立制度化的外顯知識儲存機制,只有部份外顯知識被零散藏放在編採手冊、社刊、新聞剪報資料室,與報社相關書籍刊物之中。相對地,報社也缺乏系統化的默識分享機制,報社沒有建立師徒制,雖然若干管理作為具有知識分享功能,例如新聞改稿、比報工作、小組團隊劃分,但它們現今主要還是被當成報紙產製流程控管工具,未能充份發揮知識管理功能。
綜合以上討論,本研究進一步發現,現今台灣報業並未建立知識資本與知識管理觀念,仍以傳統人力資源管理策略間接處理知識問題,同時因為缺乏制度化的知識儲存與分享機制,所以與知識管理相關工作成效,往往因主管人格特質而異,新聞工作者不是主動、計劃性的進行知識學習,而是跟隨偶發新聞事件,進行事後學習。造成現狀原因除了新聞工作特性、傳統知識觀與報業結構性因素影響有關。
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