:::

詳目顯示

回上一頁
題名:網路服務接觸臨場感對網路服務品質及網路忠誠度之影響
作者:林宏遠
校院名稱:國立政治大學
系所名稱:企業管理研究所
指導教授:賴士葆
學位類別:博士
出版日期:2006
主題關鍵詞:網路服務接觸網路服務品質網路忠誠度生動性互動性遙距臨場感e-service encountere-service qualitye-loyaltyvividnessinteractivitytelepresence
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:68
服務接觸是行銷活動的重要關鍵,過去已有許多的研究探討實體商業環境下的服務接觸。然而,隨著寬頻的普及與資訊科技的發展,電子商務已逐漸成為民眾日常消費的模式之一,但研究上卻缺乏對於網路服務接觸的深入探討。為釐清網路服務接觸之特性,本研究首先引用遙距臨場感的概念,分析消費者使用網站服務的虛擬體驗,並進一步探討網站的生動性與互動性對於網路服務接觸臨場感的影響,以及網路服務接觸臨場感對於網路服務品質及網路忠誠度的影響。
本研究以學生及實務界人士為樣本,透過線性結構方程式驗證相關假說及理論架構。結果發現網站上生動性與互動性的搭配可以對網路服務接觸臨場感產生正向的影響,說明網站經營者可以藉由生動性與互動性的操作來提高消費者對於網路服務接觸臨場感的感受,讓消費者在網站的使用過程中,可以有更接近真實的體驗。此外,研究結果亦發現生動性不僅可以提高網路服接觸臨場感的程度,同時也會有助於提高網站的互動性。其次本研究之結果發現,網路服務接觸臨場感程度愈高,則網路的服務品質也會跟著增加,同時還可以進一步提高消費者對於網站的忠誠度。
本研究之結果,進一步發展出經驗性產品網站開發技術的採用原則,網站開發過程中,應先考量技術的互動性效果,其次再考量生動技術的搭配。亦暨網站開發人員在技術成本的考量下,應先設法滿足消費者對於互動性的需求,而無需過度追求炫麗的多媒體效果。
最後,於研究過程中,因考量到過去相關研究中對生動性構念的衡量缺乏多構面之量表,故本研究亦透過專家訪談及問卷前測分析,發展出具多構面特性之生動性量表,足以做為後續研究使用。
一、中文文獻

邱皓政(2003),結構方程模式: LISREL的理論、技術與應用。台北:雙葉
耿慶瑞(1999),「WWW互動廣告效果之研究」,國立政治大學企業管理學系博士論文。new window
張紹勳(2001),「電子商店之關係品質模式—融合交易成本理論及科技接受模式的觀點」,國立政治大學資訊管理學系博士論文。new window
賴士葆、顏永森、吳豐祥(2000),「網路商店服務品質衡量構面之研究」,2000年國際電子商務研討會論文集,69-97。
FIND (2005a),「2005年跨媒體調查:人頭數不再是臺灣網路發展的單一指標」,資料來源INSIGHTXPLORER,資料提供資策會電子商務研究所ACI, http://www.find.org.tw/0105/cooperate/cooperate_disp.asp?id=143
Find (2005c),「2005 94年台閩地區數位調查出爐與去年相較無大變化」,資料來源INSIGHTXPLORER,資料提供資策會電子商務研究所ACI,http://www.find.org.tw/find/home.aspx?page=news&id=3992
Find (2005b),「OECD會員國寬頻用戶數達1.18億南韓寬頻普及率居第一」,資料來源INSIGHTXPLORER,資料提供資策會電子商務研究所ACI,http://www.find.org.tw/find/home.aspx?page=news&id=3731


二、英文文獻

Akin, D.L., M.L., Minsky, E.D., Thiel, and C.R., Kurtzman (1983), “Space Applications of Automation, Robotics and Machine Intelligence Systems (ARAMIS) - Phase II,” NASA Contractor Reports 1-3, 3734-3736.
Alba, J., J., Lynch, and B., Weitz (1997), “Interactive Home Shopping:Consumer Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61, 38-53.


Anderson, E. W., C., Fornell, and D. R., Lehman (1994a), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58, 53-66.
Anderson, J. C., and C., Formell (1994b), “A Customer Satisfaction Research Prospectus,” in Service Quality: New Directions in Theory and Practice, Rust, R. T., and Oliver, R. L. (Eds.), Thousand Oaks, CA: Sage, 241-268.
Ann M. F., J. Kim, and H. Y. Lee (2005), “Effect of Image Interactivity Technology on Consumer Responses toward the Online Retailer,” Journal of Interactive Marketing, 19(3), p.p.38-53
Assael, H. (1992), Consumer Behavior and Marketing Actions, 4th Ed. MA: PWS-KENT.
Bagozzi, R. P. (1974), “Marketing As an Oringized Behavioral System of Exchange,” Journal of Marketing, 38 (October), 77-81.
Bagozzi, R. P. (1975), “Marketing As Exchange,” Journal of Marketing, 39(October), 32-39.
Bagozzi, R. P. (1979), “Toward a Formal Theory of Marketing Exchange,” Conceptual and Theoretical Developments in Marketing, Chicago American Marketing Association, 431-477.
Baker, J. (1987), “The Role of Environment in Marketing Services: The Consumer Perspectives,” in J. A., Czepiel, C. A., Congram, and J. Shanahan, (Eds.), Service Chanllenge: Integrating for Competitive Advantage, Chicago: American Marketing Association, 79-84.
Barnes, S., and R., Vidgen (2000), “Web-Qual: A Exploration of Web Site Quality,” Proceedings of the Eighth European Conference on Information Systems, 1, 298-305.
Barnes, S., and R., Vidgen (2001), “An Evaluation of Cyber-Bookshops: The Web-Qual Method,” International Journal of Electronic Commerce, 1(6), 11-30.
Baron, S., H., Kim and J. D., Barry (1996), “Oral Participation in Retail Service Dlivery: A cComparison of The Roles of Contact Personnel and Customers,” European Journal of Marketing, 30(9), 75-90.
Bateson, and G.., Hoffman (2002) Essential of service marketing: concepts, strategy, and cases, Harcourt, Inc.
Beech, P.L., T., Nheu, T., Schultz, S., Herbert, T., Lithgow, P.R., Gilson, and G.I., McFadden (2000), “Mitochondrial FtsZ in A Chromophyte Alga,” Science, 287, 1276-1279.


Benjamin, R., and R., Wigand (1995), “Electronic Markets and Virtual Value Chains on the Information Superhighway,” Sloan Management Review, Winter, 62-72.
Berry, L. L. (1980), “Services Marketing Is Different,” Business, 30, 24-29.
Berry, L. L. (1981), “The Cmployee As Customer,” Journal of Retail Marketing, 3(March), 25-28.
Berry, L. L., and A., Parasuraman (1991), Marketing Services: Competing Through Quality (New York: The Free Press), August.
Biocca, F. and B., Delany (1995), “Immersive Virtual Technology,” in F., Biocca, and M. R., Levy, (Eds.), Communication in the Age of Virtual Reality, Hillsdale, NJ, USA: Lawrence Erlbaum Associates.
Bitner, M. J. (1990), “Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses,” Journal of Marketing, 54(April), 69-82.
Bitner, M. J. (1992), “Service Capes: The Impact of Physical Surroundings on Customers and Employees,” Journal of Marketing, 56(2), April, 57-71.
Bitner, M. J. (1995), “Relationship Marketing of Services—Growing Interest, Emerging Perspectives,” Journal of the Academy of Marketing Science, 23(4), 236-245.
Bitner, M. J. (2000), “Customer Adoption of Internet Self-service Technologies: The Effect of Incentive Timing on Trial, Performance, and Persistence,” Frontiers in Services Conference, (on-line) http://wpcarey.asu.edu/pubs/full_output.cfm?article_cobid=2140965&journal_cobid=2144618&Dept=csl.
Bitner, M. J., A. R., Hubbert, and V. A., Zeithaml (1997), “Customer Contributions and Roles in Service Delivery,” International Journal of Service, 8(3), 193-205.
Bitner, M. J., and A. R., Hubbert (1994), “Encounter Satisfaction versus Overall Satisfaction versus Quality,” in R. T., Rust, and R. L., Oliver, (Eds), Service Quality: New Directions in Theory and Practice, London: Sage.
Bitner, M. J., H., Bernard, S. W., Booms, and L. A., Mohr (1994), “Critical Service Encounters: The Employee’s Viewpoint,” Journal of Marketing, 58(October), 95-106.
Bitner, M. J., H., Bernard, S. W., Booms, and Tetreault, M. S. (1990), “The Service Encounter: Diagnosing Favorable and Unfavorable Incidents,” Journal of Marketing, 54(January), 71-84.


Bitner, M. J., S. W., Brown, and M. L., Meuter (2000), “Technology Infusion in Service Encounters,” Journal of the Academy of Marketing Science, 28(1), 139-149.
Bitran, G., and M., Lojo (1993), “A Framework for Analyzing the Quality of the Customer Interface,” Eurpoean Management Journal, 11(4), 385-396.
Black, C. I., and S. A., Kaynama (2000), “A proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study,” Journal of Professional Services Marketing, 21, 63-88.
Bloemer, J. M. M., and H. D. P., Kasper (1995), “The Complex Relationship between Consumer Satisfaction and Brand Loyalty,” Journal of Economic Psychology, 16, 311-329.
Bobbitt, L. M., and P. A., Dabholkar (2001), “Integrating Attitudinal Theories to Understand and Predict Use of Technology-Based Self-Service,” International Journal of Service Industry Management, 12(5), 423-450.
Bollen, K. A. (1989), Structural Equations with Latent Variable. NY: Wiley
Bolton, R. N. (1998). “A Dynamic Model of The Duration of Customer’S Relationship With A Continuous Service Provider:The Role Of Satisfaction,” Marketing Science,17, 45-65.
Bone, P. F., and P. S., Ellen (1992), “The Generation and Consequences of Communication-Evoked Imagery,” Journal of Consumer Research, 19 (June), 93-104.
Booms, B. H., and M. J., Bitner (1982), “Marketing Services by Managing The Environment,” Cornell Hotel And Restaurant Administration Quarterly, 23(May), 35-39.
Booms, B.H., and M.J., Bitner (1981), “Marketing Strategies and Organization Structures for Service Firms,” in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, Chicago, IL, 47-51.
Boonghee, Y., and N., Donthu (2001), “Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL),” Quarterly Journal of Electronic Commerce, 2(1), 31-47.
Boulding, W., Kalra, A., Staelin R., and Zeithaml, V. A. (1993), “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions,” Journal of Marketing Research, 30(1), 7-27.
Bretz, R., and M., Schmidbauer (1983), Media for Interactive Communication, Beverly Hills, CA: Sage.
Brondmo, H. R. (2000), The Engaged Customer: The New Rules of Internet Direct Marketing, UK: Happer Collins.

Brown, G.H. (1952), “Brand Loyalty-Fact or Fiction?” Advertising Age, 23, 53-55.
Buell, V.P. (1984), Marketing Management: A Strategic Planning Approach, NY: McGraw-Hill book Co.
Burgess, A., C., Alcock, and J., Cooper, (2003), “Towards A Conceptual Framework for Understanding Online Service Quality (OLSQ) In Business to Business Trade,” The E-Business Review, International Academy of E-Business, USA, pp.15-17.
Burke, R. R. (2002), “Technology and the Customer Interface: What Consumers Want in The Physical And Virtual Store,” Journal of the Academy of Marketing Science, 30(4), 411-432.
Cardozo, R. N. (1965), “An Experimental Study of Customer Effort, Expectation, and Satisfaction,” Journal of Marketing Research, 244-249.
Chandon, J.-L., P.-Y., Leo, and J., Philippe (1997), “Service Encounter Dimensions-A Dyadic Perspective: Measuring the Dimensions of Service Encounters As Perceived By Customers and Personnel,” International Journal of Service, 8(1), 65-86.
Chidambaram, L., and B., Jones (1993), “Impact of Communication Medium and Computer Support on Group Perceptions and Performance: A Comparison of Face-To-Face and Dispersed Meetings,” MIS Quarterly, 17(4), 465-491.
Churchill, G. A. jr., and C., Surprenant (1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of marketing research, 19(November), 491-504.
Collier, D. A., and S., Meyer (1998), “A Positioning Matrix for Services,” International Journal of Operations and Production Management, 18(12), 1223-1244.
Cooley, T. (1999), “Interactive Communication-Public Relations on the Web,” Public Relations Quarterly, 44(2), 41-42.
Coyle, J. R., and E., Thorson (2001), “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Site,” Journal of Advertising, 33(3), 65-77.
Cronin, J. J., and S. A., Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56, 55-68.
Crosby, L. A., K. R., Evans, and D., Cowles (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, 52(July), 21-34.
Cross, Richard, and J., Smith (1996),” Customer- Focused Strategies and Tactics,” in Forrest E., and Mizerski, R., (Eds.), Interactive Marketing: the Future Present, Lincolnwood, Illionois: NTC business Books.
Cunningham, R.M. (1956), “Brand Loyalty-What, Where, How Much?” Harvard Business Review, 34, 116-128.
Cuieford, J. P., (1965), Fundamental Statistics in Psychology and Education, 4th Edition, McGraw Hill.
Czepiel, J. A. (1990), “Service Encounters and Service Relationships: Implications for Research,” Journal of Business Research, 20(1), 13-15.
Czepiel, J. A., M. R. Solomon, C. F. Surprenant, E. G. Gutman, (1985), “Service Encounter: An Overview,” in Cqepiel, J. A., Solomon, M. R., and Suprenant, C. F., (Eds.), the service encounter-management employee/customer interaction in service businesses, NY: Lexington Books, 3-15.
Dabholkar, P A. (1996), “Consumer Evaluations of New Technology-Based Self-Service Options: An Investigation of Alternative Models of Service Quality,” International Journal of Research in Marketing, 13, 29-51.
Dabholkar, P. A. (2000), “Technology on Service Delivery: Implications for Self-Service and Service Support,” in Teresa A. S., and Dawn I., (Eds.), Handbook of Service Marketing and Management, Thousand Qaks, CA: Sage Publications, 103-110.
Dabholkar, P. A. and R. P., Bagozzi (2002), “An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors,” Journal of the Academy of Marketing Science, 30(3), 184-201.
Dabholkar, P. A., I. T., Dayle, and O. R., Joseph (1996), “A Measure of Service Quality for Retail Stores:Scale Development and Validation,” Journal of Travel Research, 24, 3-16.
Davis, F. D., R. P., Bagozzi, and P. R., Warshaw (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, 35, 982-1003.
Day, G. S. (1969), “A Two-Dimensional Concept of Brand Loyalty.” Working paper, State University of New York at Buffalo.
Deighton, J. (1996), “The Future of Interactive Marketing,” Harvard Business Review, Nov-Dec, 151-162.
Dholakia, Ruby, Mia Zhao, Nik Dholakia, and David Fortin (2001), "Interactivity and Revisits To Websites: A Theoretical Framework," Proceedings of 2001 American Marketing Association Winter Conference, 12, 108-15.
Dick, A. S., and K., Basu (1994), “Customer Loyalty: toward an Integrated Comceptual Gramework,” Journal of the Academy of Marketing Science, 22(2), 99-113.

Dolen, W. M. van, and J. C. de, Ruyter (2002), “Moderated Group Chat: An Empirical Assessment of a New E-Service Encounter,” International Journal of Service Industry management, 13(5), pp. 496-511.
Eighmey, J. (1997), “Profiling User Responses To Commercial Web Sites,” Journal of Advertising Research, May/Jun, 59-66.
Eighmey, J., and L., McCord (1998), “Adding Value in the Information Age: Uses And Gratifications of Sites on The World Wide Web,” Journal of Business Research, 41 (March), 187-194.
Eroglu, S. A., and K. A. Machleit (1993), “Atmospheric Factors in the Retail Environment: Sights, Sounds and Smells,” Advances in Consumer Research, 20(34).
Esrock, S. L., and G. B., Leichty (2000), “Organization of Corporate Web Page: Publics and Functions,” Public Relations Review, 26(3), 327-344.
Fisher, L. M. (1998), “Here Comes Rront-Office Automation,” Strategy and Business, 13(4), 53-65.
Fornell, C. (1992), “A National Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, 55, 1-21.
Fortin, D. R. (1997), “The Impact of Interactivity on Advertising Effectiveness on the New Media,” Unpublished Doctoral Dissertation, University of Rhode Island.
Fortin, D. R. and R. R. Dholakia(2005), “Interactivity and Vividness Effects on Social Presence and Involvement with a Web-Based Advertisement,” Journal of Business Research, 58(3), 387-3.
Frederick, F. R. (1996), “Learning from Customer Defections,” Harvard Business Review, 56(7), 22-25.
Garton, L., and B., Wellman (1995), “Social Impacts of Electronic Mail in Organizations: A Review of the Research Literature,” Communication Yearbook, 18, 434-453.
Garvin, D. A., (1983), “Quality on the Line,” Harvard Business Review, 65-75.
Garvin, D.A. (1984), “What Does Product Quality Really Mean,” Sloan Management Review, 26(1), 25-43.
Garvin, R. (1987), Vertebrate Remains And Stratigraphic Zone Correlations At The Pender Canal Sites,Dert-1 And Dert-2. In Studies of faunal remains from the Pender Canal excavationsDeRt-1 and DeRt-2, edited by R. Carlson. A report to the Heritage Conservation Branch,Parliament Building, Victoria, British Columbia.


Gerbing, D. W. and J. C. Aderson(1988), “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment,” Journal of Marketing Research,.25(2), 186-192.
Gerrig, R. J. (1993), Experiencing Narrative Worlds, New Haven, CT: Yale University Press.
Gibbs, B. R. (1996), “Multimedia and Interactive Marketing in the Digital Age,” Working Paper, University of Washington. http://www.uwtc.washington.edu/tc/gibbs >
Gibson, J. J. (1966), The Senses Considered as Perceptual Systems, Boston: Houghton Mifflin.
Gillespie, A., M., Krishan, C., Oliver, K., Olsen, and M., Thiel (1999), Online behavior: stickiness, Banderbilt University’s eLab.
Goffman, E., (1959), The Presentation of Self in Everyday Life, Doubleday: Garden City, New York.
Goodwin, C. (1996), “Moving the Drama into the Factory: The Contribution of Metaphors to Services Research,” European Journal of Marketing, 30(9), 13-36.
Gremler, D.D., and S.W., Brown (1999), “The Loyalty Ripple Effect: Appreciating the Full Value of Customers,” International Journal of Service Industry Management, 10(3), 271-293.
Griffith, D., and J., Palmer (1999), “Leveraging the Web for Corporate Success,” Business Horizons, 42(1), 3-10.
Gronroos, C. (1982), “Applied Service Marketing Theory,” European Journal of Marketing, 33.
Gronroos, C. (1983), Strategic Management and Marketing in The Service Sector, Boston: Marketing Science Instruct, 63.
Gronroos, C. (1990), Service Management and Marketing-Managing the Moments of Truth in Service Competition, U. S.: Lexington Books.
Grove, S. J., and R. P., Fisk (1983), “The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing,” in L.L., Berry, and G. L., Shostack, (Eds.), Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL.
Grove, S. J., and R. P., Fisk, (1997), “The Impact of Other Customers on Service Experiences: A Critical Incident Examination of ‘Getting Along’,” Journal of Retailing, 73, 63-85.
Grove, S. J., P. F., Raymond, and J. D., Michael (1998), “Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination,” The Service Industries Journal, 18(July), 116-134.
Grove, S. J., R. P., Fisk and M. J., Bitner (1992), “Dramatizing the Service Experience: A Managerial Approach,” Advances in Services Marketing and Management, 1:91-121.
Guiry, M. (1992), “Consumer and Employee Roles in Service Encounters,” Advances in Consumer Research, 19, 666-672.
Ha, L. and E. L., James (1998), “Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites,” Journal of Broadcasting and Electronic Media, 42(4), 457-474.
Hair, J. F., R.E. Anderson, R. L. Tatham, and W. C. Black (1998), “Multivariate Data Analysis, N.Y.: Macmillan Publishing Company.
Hanson, W.A. (1999), Principles of Internet Marketing, Minnesota: South-Western.
Hart, M. (1996), “Educating Cheap Labour,” in Raggatt, P., E., Edwards and N., Small (Eds.), The Learning Society: Challenges and trends, London: Rouledge and Paul Kegan, 96-111.
Heckman, R., and A., Guskey (1998), “Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks,” Journal of Market Focused Management, 3, 59-91.
Heeter, C. (1989), “Implications of New Interactive Technologies for Conceptualizing Communication,” in Salvaggio, J. L., and J., Bryant, (Eds.), Media use in the information age: Emerging patterns of adoption and consumer use, Hillsdale, NJ: Lawrence Erlbaum, 217-235.
Heeter, C. (1992), “Being There: The Subjective Experience of Presence,” Presence, 1(2), 262-271.
Heeter, C. (1995), “Communication Research on Consumer VR,” in F., Biocca, and M. R., Levy, (Eds.), Communication in the Age of Virtual Reality, Hillsdale, NJ:Lawrence Erlbaum Associates , 191-218.
Hellier, P.K., G.. M., Geursen, R.A., Carr, and J.A., Rickard (2003), “Customer Repur-Chase Intention: A General Structural Model,” European Journal of Marketing, 37(11/12), 1762-1800.
Hoffman D. L., and T. P., Novak, (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”, Journal of Marketing, July, 50-68.
Hoffman, D. L., and T. P., Novak (1997), “A New Marketing Paradigm for Electronic Commerce,” The Internet Society, 13 (January-March), 43-54.
Honeycutt, E. D. J., T. B., Flaherty and K., Benassi (1998), “Marketing Industrial Products on the Internet,” Industrial Marketing Management, 27(1), 63-72.
Horton, D., and R. R., Wohl (1956), “Mass Communication and Para-Social Interaction: Observation on Intimacy at A Distance,” Psychiatry, 19, 215-229.
Howard, J.A., and J.N., Sheth (1969), The Theory of Buyer Behavior, New York, NY: John Wiley and Sons.
Jacoby, J., and D. B., Kyner (1973), “Brand Loyalty vs. Repeat Purchase Behavior,” Journal of Marketing Research, 10(February), 1-9.
Janal, D. S. (1995), Online Marketing Handbook-How to Sell, Advertise, Publicize, and Promote You Product and Services on Internet and Commercial Online Systems, Van Nostrand.
Jarvenpaa S. L. and P. A., Todd (1997), “Is There a Future for Retailing on the Internet?” in Peterson, R. A., (ed.), Electronic Marketing and the Consumer, Thousand Oaks.
Jarvis M. J. (1997), “Patterns and Predictors of Smoking Cessation in the General Population,” in C.T. Bolliger, and K.O., Fagerstrom, The Tobacco Epidemic, Progress in Respiratory Research, Basel: Karger, 151-164.
Jeandrain, A.C. (2001), “ The Role of Telepresence in Exploratory Consumer Behavior,” Proceedings of Presence 2001 – The Fourth Annual International Workshop on Presence, Temple University, Philadelphia, US, May 2001.
Jensen J. F. (1998), “Interactivity:Tracking a New Concept in Media and Communication Studies”, Nordicom Review, 19(1) , 185-204.
Joreskog, K., and D. Sorbom (1993), LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, Hillsdale, NJ: Lawrence Erlbaum Associates.
Juran, J. M. (1986), “A Universal Approach to Managing for Quality,” Quality Progress, 19(8), 19-24.
Kanter, J. (2000), “Have We Forgotten the Fundamental It Enabler: Ease Of Use,” Information Technology, Summer, 70-77.
Keaveney, S. M. (1995), “Customer Switching Behavior in Service Industries: An Exploratory Study,” Journal of Marketing, 59 (2), 76-77.
Keller, P. A. and L. G.., Block (1997), “Vividness Effects: A Resource-Matching Perspective,” Journal of Consumer Research, 24 (December), 295-304.
Keng, C. J., and H. Y., Lin (2006), “Impact of Telepresence Levels on Internet Advertising Effects,” Cyber Psychology and Behavior, 9(1).
Kent, M. L. (1998), “Stephen Kent and Randall Atkinson,” Security Architec- Ture for the Internet Protocol,” in RFC2401 (November 1998), ftp://ftp.isi.edu/in-notes/rfc2401.txt .
Kim, T., and F., Biocca (1997), “Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion,” Journal of Computer-Mediated Communication, 3, Available: http://www.ascusc.org/jcmc/vol3/issue2/kim.html, update 2005/6/1
King, P. (1987), Freezing precipitation in Winter Storm. Mon. Wea. Rev., 115, 1270–1279.
Kisielius, J., and B., Sternthal (1984), “Detecting and Explaining Vividness Effects in Attitudinal Judgments,” Journal of Marketing Research, 21, 54-64.
Kisielius, J., and B., Sternthal (1986), “Examining the Vividness Controversy: An Availability-Valence Interpretation,” Journal of Consumer Research, 12, 418-431.
Klein, L. R. (1998),” Evaluating the Potential of Interactive Media Through A New Lens: Search Versus Experience Goods,” Journal of Business Research, 41(March), 195-203.
Klein, L. R. (1999), “Creating Virtual Experiences in the New Media,” Unpublished Doctoral Dissertation, Harvard Graduate School of Business Administration.
Koenig, F., and G.., Lessan (1985), “Viewers' Relationships to Television Personalities,” Psychological Reports, 57, 263-266.
Kotler P. (1991), Marketing Management: Analysis, Planning, Implementation and Control, 7th ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, D. P. (1987), “Why Study Nutrition in AIDS?” Nutrition in Clinical Practice, 2, 94-95.
Kotler, P. (1972), “The Generic Concept of Marketing,” Journal of Marketing, 36 (April), 46-54.
Kotler, P. (1973), “The Elements of Social Action,” in G., Zaltman, (Ed.), Processes and Phenomena of Social Change, New York: John Wiley & Sons, 169-89.
Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation, and Control, 8th ed., NJ: Prentice Hall
Kotler, P. (1997), Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed. (Upper Saddle River, NJ: Prentice Hall)
Kotler, P. (2000), Marketing Management, Prentice-Hall, New Jersey, 36-37.
Ku, L. (1992), “Impacts of Interactivity from Computer-Mediated Communication in an Organizational Setting: A Study of Electronic Mail,” Unpublished Doctoral Dissertation, Michigan State University, East Lansing, MI.
Laurel, B. (1986), “Interface As Mimesis,” in A. N., Donald, and Stephen W. D., (Eds.), User Centered System Design: New Perspectives on Human-Computer Interaction, Hillsdale, NJ:Lawrence Erlbaum Associates,67-85.
Lee, M. K. O. (1999), “A Comprehensive Model of Internet Consumer Satisfaction,” Unpublished Working Paper, City University of Hong Kong.

Lehtinen, J. (1982), “A Siakasohjautuva Palveluiden Tuotantoja¨ Rjestelma¨ – Ka¨ Sitteita¨ Ja Kliinisia¨ Sovellutuksia,” (“Customer-oriented service production system – concepts and theoretical applications”), Doctoral Dissertation, Sarja A 1: Tutkimuksia 20, Yritysten taloustieteen ja yksityisoikeuden laitoksen julkaisuja, Tampereen Yliopisto, Tampere.
Lehtinen, U. and J. R., Lehtinen (1982). “Service Quality: A Study of Quality Dimensions,” Unpublished working paper, Helsinki: Service Management Institute, Finland O.Y.
Lehtinen, U. and J.R., Lehtinen (1991), “Two Approaches to Service Quality Dimensions,” The Service Industries Journal, l/11(3), 287-303.
Lemish, D., (1982), “The Rules o Viewing Television in Public Places,” Journal of Broadcasting, 26(4), 757-781.
Levitt, T. (1972), “Production-Line Approach to Service,” Harvard Business Review, 52(5), 41-52.
Levitt, T. (1983), “The Globalization of Markets,” Harvard Business Review, (May/June), 92-102.
Levy, M. R. (1979), “Watching TV-News as Para-Social Interaction,” Journal of Broadcasting, 23(1), 69-80.
Lewis, R. C. and B. H., Booms (1983), “The Marketing Aspects of Service Quality,” in L., Berry, G., Shostack, and G. Upah, (Eds.), Emerging Perspectives on Service Marketing, Chicago: American Marketing, 97-107.
Li, Y. N., K. C., Tan and M., Xie (2002), “Measuring Web-Based Verticality,” Total Quality Management, 13(5), 685-700.
Lim, K. S., and M. A. Razzaque, (1997), “Brand Loyalty and Situation Effects: An Integrationist Perspective,” Journal of International Consumer Marketing, 9 (4), 95-115
Lin, C. S., and S., Wu (2002), “Exploring the Impact of Online Service Quality on Portal Site Usage,” HICSS 2002: 206, Big Island, Hawaii, USA.
Lipstein, B. (1959), “The Dynamics of Brand Loyalty and Brand Switching,” Proceeding of the Fifth Annual Conference of the Advertising Research Foundation, New York.
Liu C., and K. P., Arnett (2000), “Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce,” Information and Management, 38(2000), pp. 23-33.
Liu, Y. and L. J. Shrum(2002), “What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness,” Journal of Advertising, 31 (4), 53-64.
Lociacono, E., R. T., Watson, and D. Goodhue (2000), “Web-qual: A Web Site Quality Measurement,” Working paper, Worcester Polytechnic Institute.
Lockwood, and Andrew (1994), “Using Service Incidents to Identify Quality Improvement Points,” International Journal of Contemporary Hospitality Management, 6(1,2), 75-80.
Loiacono, E., Richard T. W. and Dale G., (2002), “Webqual: A Measure of Website Quality,” American Marketing Association.
Lombard, M. (1995), “Direct Responses to People on the Screen: Television and Personal Space,” Communication Research, 22(3), 288-324.
Lombard, M. (2001), “Resources for the Study of Presence: Presence Explication and Measurement,” Retrieved February 28, 2001 from the World Wide Web: http://nimbus.temple.edu/~mlombard/Presence/explicat.htm http://nimbus.temple.edu/~mlombard/Presence/measure.htm.
Lombard, M., and J., Snyder-Duch (2001), “Interactive Advertising and Presence: A Framework,” Journal of Interactive Advertising, 1(2). Available: http://www.jiad.org/vol1/no2/lombard/, update 2005/6/1.
Lombard, M., and T., Ditton (1997), “At the Heart of It All: the Concept of Presence,” Journal of Computer-Mediated Communication, 3(2) [Online]. Available: http://www.ascusc.org/jcmc/vol3/issue2/lombard.html.
Lovelock, C. H. (1981), “Why Marketing Management Needs to Different for Services,” in J., Donnelly, and W., George, (Eds.), Marketing of Services, Chicago: American Marketing Association, 5-9.
Lovelock, C. H. (1996), Service Marketing, 4th ed, Prentice Hall, International Editions.
Lovelock, C.H., and R.F., Young (1979), “Look to Consumers to Increase Productivity,” Harvard Business Review, 57(3), 168-180.
Lovelock, J.E. (1991), Gaia: the practical science of planetary medicine, Stroud: Gaia Books.
Lynch, J. G., and D., Ariely (2000), “Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution,” Marketing Science, 19(1), 83-103.
Machleit, K. A., Allen, C. T., & Madden, T. J. (1993), “The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect,” Journal of Marketing, 57, 72-82.
Martin, C. and C., Pranter (1989), “Compatibility Management: Customer-To- Customer Relationships in Service Environments,” Journal of Services Marketing, 3(3), 5-15.
Martin.W.B. (1986), Measuring and Improving your Service Quality, the Cornel Hotel and Restarant Administration Quarterly.
Marvin, M. (1980), “Knowledge -Lines: A Theory of Memory,” Cognitive Science 4, 117-133.
Massad, N. (2003), Perceived Transaction Satisfaction with Electronic Service Encounters: A Critical Incident Analysis of Product-Related Services and Pure Services on the Web, Unpublished doctoral dissertation, The University of Syracuses
Mattson, M. P., and Y., Goodman (1994), “Secreted Forms of Â-Amyloid Precursor Protein Protect Hippocampal Neurons Against Amyloid Â-Peptide-Induced Oxidative Injury,” Exp. Neurol, 128: 1-12.
Meuter, M. L., A. L. Ostrom, M. J., Bitner, and R., Robert (2003), “The Influence of Technology Anxiety on Consumer Use and Experiences With Self-Service Technologies,” Journal of Business Research, 56, 899-906.
Meuter, M. L., A. L. Ostrom, R. I. Roundtree, and M. J., Bitner (2000), “Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters,” Journal of Marketing, 64(July), 50-64.
Meuter, M. L., and J. M., Curran (2005), “Self-Service Technology Adoption: Comparing Three Technologies,” Journal of Services Marketing, 19 (2), 103-113.
Meuter, M. L., and M. J., Bitner (1998), “Self-Service Technologies Extending Service Frameworks and Identifying Issues for Research,” in D. Grewal, and C. Pechman, Marketing Theory and Applications, 25( September), 50-64.
Meyer, M. H., and Z. H., Michael (1996), “The Design and Development of Information Products,” Sloan Management Review, 37(3), 43-59.
Mick, D. G., and S., Fournier (1998), “Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies,” Journal of Consumer Research, 25(2), 123-143.
Mohr, L. A., and M. J., Bitner (1991), “Mutual Understanding between Customers and Employees in Service Encounters,” Advances in Consumer Research, 18, 611-617.
Montes, G. L. (1992), “Is Interaction the Message? the Effect of Democratizing Andnon-Democratizing Interaction in Video-Conferencing Small Groups on Social Presence and Quality of Outcome,” in U. E., Gattiker, (Ed.), Technology-mediated communication, Berlin: Walter de Gruyter, 187-223.
Muhlbach, L., M., Bocker, and A., Prussog (1995), “Telepresence in Video Communications: A Study on Stereoscopy and Individual Eye Contact,” Human Factors, 37(2), 290-305.

Naimark, M. (1990), “Realness and Interactivity,” in B., Laurel, (Ed.), The Art of Computer Interface Designed, NY:Addison-Wesley, 455-459.
Newman, J. W.,and R. A., Werbel (1973), “Multivariate Analysis of Brand Loyalty for Major Household Appliances,” Journal of Marketing Research, 10, November 404-409.
Nichovich, S. G. (1999), “Interactive Communication: The Impact of Felt Presence on Consumer Attitudes,” Unpublished Doctoral dissertation, The University of Memphis
Novak, T. P., D.L. Hoffman, and Y. F. Yung (2000), “Measuring the Customer Experience in Online Environments: A Structural Modeling Approach,” Marketing Science, 19 (1), 22-42.
Nowak, K. (2001), “Conceptualizing and Differentiating Copresence and Social Presence,” in the Presence 2001 Conference Proceeding. Philadelphia, PA,
Oliva, T. A., R. L., Oliver, and I. C., MacMillan (1992), “A Catastrophe Model for Developing Service Satisfaction Strategies,” Journal of Marketing, 56(July), 83-95.
Oliver, R. L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of marketing research, 17 (November), 460-469.
Oliver, R. L. (1997), Satisfaction: A Behavioral Perspective on The Consumer, New York: Irwin/McGraw-Hill.
Oliver, R. L., and W. S., Desarbo, (1988), “Responses Determinants in Satisfaction Judgment,” Journal of Consumer Research, 14, 495-507.
Parasuraman, A., V. A., Zeithaml, and L. L., Berry (1985), “Quality Counts in Service, Too,” Business Horizons, 28, 44-53.
Parasuraman, A., V. A., Zeithaml, and L. L., Berry (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Customer Perception of Service Quality,” Journal of Retailing, 64, 12-40.
Parasuraman, A., V. A., Zeithaml, and L. L., Berry (1994), “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research,” Journal of Marketing, 58 (1), 111-124.
Parasuraman, A., V. A., Zeithaml, and L. L., Berry (1996), “The Behavioral Comequences of Service Quality,” Journal of Marketing, 60, 31-46.
Parasuraman, A., V. A., Zeithaml, L. L., Berry (1991), “Refinement and Reassessment of The SERVQUAL Scale,” Journal of Retailing, 69(1), 140-147.


Parasuraman, A.(2000), “Technology Readiness Index(TRI): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies”, Journal of Service Research, 2, 307-320
Peppers, D., and M., Rogers (1997), The One to One Future: Building Relationships One Customer at a Time, Double Day Publications.
Peterson, R. A., B. Sridhar and B. J. Bronneberg, (1997) “Exploring the Implication of the Internet for Consumer Marketing”, Journal of the Academy of Marketing Science, 25(4): 329-346.
Pine, R. H. (1993), “A New Species of Thyroptera Spix,” (Mammalia: Chiroptera: Thyropteridae) from the Amazon Basin of northeastern Peru, Mammalia, 57, 213–225.
Powell, T. (1995) “TQM as Competitive Advantage: A Review and Empirical Study,” Strategic Management Journal, 16(1), 15-37.
Powers, T. (1988), Hospitality Industry,3rd ed., New York John Wiley & Sons.
Quelch, J. A., and L. R., Klein (1996), “The Internet and International Marketing,” Sloan Management Review, Spring, 61-75.
Quinn, J.B. (1996), “The Productivity Paradox Is False: Information Technology Improves Service Performance,” in T.A., Swartz, D. E., Brown, and Greenwich, (Eds.), Advances in Services Marketing and Management, 5th ed, CT: JAI, 71-84.
Rafaeli, S. (1986), “The Electronic Bulletin Board: A Computer-Driven Mass Medium,” Computer and the Social Science, 2(Fall), 123-136.
Rafaeli, S. (1998), “Interactivity: from New Media to Communication,” in R. P., Hawkins, J. M., Wiemann, and S., Pingree (Eds.), Advancing communication science: Merging mass and interpersonal process, Newbury Park: Saga. 100-134.
Raman, N. V. (1996), “Determinants of Desired Exposure to Interactive Advertising,” Unpublished Doctoral Dissertation, University of Texas, Austin, Texas.
Rayport, J. F., and J. J., Sviokla (1994), “Managing in the Marketspace,” Harvard Business Review, 72(6《November-December》), 141-151.
Reichheld, F. F., and P., Schefter (2000), “E-Loyalty: Your Secret Weapon on the Web,” Harvard Business Review, (July/August), 105-113.
Rheingold, H. (1991), Virtual Reality, New York: Summit Books.
Rice, R. (1992), “Task Analyzability, Use of New Media, and Effectiveness: A Multi-Site Exploration of Media Richness.” Organization Science, 3(4), 475-500.
Rogers, E. M. (1986), Communication Technology, New York, NY: The Free Press.
Rosander, A. C., (1982), Service industry QC - Is the challenge being met? Quality Progress, 34-35.
Rubin, R. B., E. M., Perse, and R. A., Powell (1985), “Loneliness, Parasocial Interaction, and Local Television News Viewing,” Human Communications Research, 12,155-180.
Rubin, R. B., P. Philip, H. E. Sypher (1994), Communication Research Measures: A Sourcebook, New York : Guilford Press
Rust R. T. and R. L., Oliver (1994), Service Quality: Insights and Managerial Implication from the Frontier, New York: Sage Publications.
Sasser, W. E., R. P., Olsen, and D. D., Wyckoff, (1978), “Management of Service Operations: Text and Cases, and Reading Bacon,” Boston, Allyn & Bacon.
Schvaneveldt, S. J., T., Enkawa, and M., Miyakawa (1991), “Consumer Evaluation Perspectives of Service Quality:Evaluation Factors and Two-Way Model of Quality,” Total Quality Management, 2, 149-161.
Schwartz, M.W. (1999), “Choosing an Appropriate Scale for Conservation Reserves,” Annual Review Ecology and Systematic, 30, 83-108.
Selnes, F. (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty,” European Journal of Marketing, 27(9), 19-35.
Sheridan, T. B. (1986), “Human Supervisory Control of Robot System,” in proceedings of IEEE International conference on Robotics Automation, San Francisco, CA. 808-812.
Sheth, Jagdish N. and Rajendra S.Sisodia (1997), “Consumer Behavior in the Future,” in Electronic Marketing and the Consumer, Robert A. Peterson Ed., Thousands Oaks, CA: Sage Publications, Inc., pp.17-38.
Shohreh, A. K., and I. B., Christine (2000), “A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study,” Journal of Professional Services Marketing, 21(1), 63-88.
Shostack, G. L. (1977), “Breaking Free from Product Marketing”, Journal of Marketing, 41, 73-80.
Shostack, G. L. (1985), “Planning the Service Encounter,” in J.A., Czepiel, Solomon, M.R., C.F., Surprenant, and E.G., Gutman, (Eds.), The Service Encounter – Managing Employee/Customer Interaction in Service Businesses, 243–254.
Singh, J. (1991), “Understanding the Structure of Consumers’ Satisfaction Evaluation of Dervice Delivery,” Journal of Academy of Marketing Sciences, 19, 223-234.

Smith, A. K., and R. N., Bolton, (1998), “An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters: Paradox or Peril?” Journal of Service Research, 1(August), 65-81.
Smith, E. R. (2001), “Seven Steps to Building E-Loyalty,” Medical Marketing and Media, 36(Mar), 94-102.
Solomon, M. R., J. A., Czepiel, C. F. Surprenant, E. G. Gutman, (1985a), “Service Encounter: An Overview,” in J. A., Cqepiel, M. R., Solomon, and C. F., Suprenant, (Eds.), the service encounter-management employee/customer interaction in service businesses, NY: Lexington Books, 3-15.
Solomon, M. R., L. G., Shostack, and J. A., Czepiel (1985b), Planning the service encounter, The Service Enounter, New York: Lexingtion Books.
Solomon, M. R., Surprenant, C., Czepiel, J. A., and G. G., Evelyn (1985c) “A Role Theory Perspective on Dyadic Interactions: The Service Encounter,” Journal of Marketing, 51(April), 73-80.
Srinivasan, S. S., R., Anderson, and K., Ponnavolu (2001), “Customer Loyalty in E-Commerce: An Exploration of Its Antecedents and Consequences,” Journal of Retailing, 78(1), 41-50.
Steuer, J. (1992), “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42, 73-93.
Stewart, H., C.A., Hope, and A. P., Muhlemann (1998), “Professional Service Quality: A Step beyond Other Services?” Journal of Retailing and Consumer Services, 5 (4), 209-222
Strauss, J., and R. Frost (2001), E-Marketing, Upper Saddle River, NJ: Prentice Hall.
Stum, D. L., and A. Thiry (1991), “Building Customer Loyalty,” Training and Development Journal, April, 34-36
Sukpanich Nichaya (2004), “Machine Interac5tivity and Person Interactivity: The Driving Forces Behind Influences on Consumers’ Willingness to Purchase Online,” Unpublished doctoral dissertation, The University of Memphis
Szymanski, D. M., and R. T., Hise (2000), “E-Satisfaction: An Initial Examination,” Journal of Retailing, 76(3), 309-322.
Takeuchi, K. (1983), “Landscape Planning Methodology Based on Geoecological Land Evaluation,” GeoJournal, 7(2), 167- 183.
Tax, S. S., and S. W., Brown (1998), “Recovering and Learning from Service Failure,” Sloan Management Review, 40(fall), 75-88.
Tax, S. S., S. W., Brown, and M. Chandrashekaran (1998), “Customer Evaluations of Service Compliant Experiences: Implications for Relationship Marketing,” Journal of Marketing, 62(2), 60-77.
Taylor, S. E., and S. C., Thompson, (1982), “Stalking the Elusive ‘Vividness’ Effect,” Psychological Review, 89, 155-181.
Teas, J. (1988), “I’m Studying Monkeys; What Do You Do? – Youth and Travel In Nepal,” Kroeber Anthropological Society Papers, 42–54.
Telli, G. J. (1988), “Advertising Exposure, Loyalty, and Brand Purchase: A Two- Stage Model of Choice,” Journal of Marketing Research, 25(5), 134-144.
Tse, D. K., and P. C., Wilson (1988), “Models of Consumer Satisfaction Formation: An Extension,” Journal of Marketing Research, 25(May), 204-212.
Van Riel, A. C. R., V., Liljander, and P., Jurriens (2001), “Exploring Consumer Evaluations of E-Services: A Portal Site,” International Journal of Service Industry Management, 12(4), 359-377.
Venkatesh, V. and P. Johnson (2002), “Telecommuting Technology Implementations: A Within-and-Between-Subjects Longitudinal Field Study,” Personnel Psychology, 55(3), 661-89
Walker, J. L. (1995), “Service Encounter Satisfaction: Conceptualized,” Journal of Service Marketing, 9(1), 5-14.
Walther, J. B. (1996), “Computer-Mediated Communication: Impersonal, Interpersonal, and Hyper personal Interaction,” Communication Research, 23, 3-43.
Walther, J. B., C. L. Slovacek, and L. C. Tidwell (2001), “Is a Picture Worth a Thousand Words? Photographic Images in Long-Term and Short-Term Computer-Mediated Communication,” Communication Research, 28(1), 105-34
Wang, M. (2003), “Assessment of E-Service Quality via E-Satisfaction in E-Commerce Globalization,” The Electronic Journal on Information Systems in Developing Countries, 11(10), 1-4.
Westbrook, R.A., (1981), “Sources of Consumer Satisfaction with Retail Outlets,” Journal of Retailing, 57, 68-85.
Wolfinbarger, M., and M. C., Gilly (2002), “.Com: Dimensional zing, Measuring and Predicting Quality of the E-Tail Experience,” Working Paper, Marketing Science Institute, Cambridge, MA.
Woodruff, R. B., R. C., Ernest, and L. J., Roger (1983), “Modeling Consumer Satisfaction Processes Using Experience Based Norms,” Journal of Marketing Research, 20, 296-304.
Woodside, A. G., L., Frey, and R. T., Daly (1989), “Daly: Linking Service Quality, Customer Satisfaction, and Behavioral Intention,” Journal of Health Care Marketing, 9(4), 5-17.

Yang, Z., and M., Jun (2002), “Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives,” Journal of Business Strategies, 19(1), 19-41.
Zeff, R., and B., Aronson (1997), Advertising on the internet, New York: John Wiley and Sons, Inc.
Zeithaml, V. A., Parasuraman, A., and A., Malhotra (2000), “E-Service Quality: Definition, Dimensions and Conceptual Model,” Working Paper, Marketing Science Institute, Cambridge, MA.
Zeithaml, V. A., Parasuraman, A., and A., Malhotra (2002), “Service Quality Delivery through Web Site: A Critical Review of Extant Knowledge,” Journal of the Academy of Marketing Science, 30(4), 362-375.
Zhao, M. (2003), “Attribute-Level Interactivity, Satisfaction, and Loyalty in the Online Environment,” Unpublished doctoral dissertation, The University of Rhode Island
Zhu, F.X., W. Jr., Walter, and I., Chen (2002), “IT-Based Services and Service Quality in Consumer Banking,” International Journal of Service Industry management, 13(1), 69-90.
Zimmerman C.D. (1985), “Quality: Key to Service Productivity,” Quality Progress, June, 32-35.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE