諸多現象顯示電子商務的商業模式與傳統商業模式存在顯著差異，消費者導向創新為─新興的創新概念。由於商業模式已可申請專利，並藉司法賦予壟斷性與排他性。因此，建構一套具備創新概念的電子商務商業模式，乃是一項非常有價值的課題。本研究旨在探討創新商業模式之建構，本研究範圍係以電子商務業為實證研究對象，第一階段針對電子商務領域之意見代表進行訪談，共計訪談13位實務專家及學者，其目的係建構創新商業模式中各個變項的關鍵影響因素，使其創新商業模式能夠真正符合業界需求，共取出2大構面14項關鍵影響因素；第二階段針對共15位電子商務界之實務專家以及學者，運用層級分析法測量電子商業創新商業模式中影響因素的重要性與優先次序。 　　本研究以網際網路商業模式、網路購物模式及專利權為理論基礎，建立電子商務商業模式之概念性架構，接著經專家深度訪談、三角測量法、層級分析法後，根據本研究結果提出7項研究命題：（1）符合人性需求；（2）創造性的最低價格，使顧客不僅滿意更能感動；（3）創新商務模式必須要有新聞性、故事性、話題性、趣味性及獨特的關鍵字；（4）創新商業模式應該營利與免費服務同時兼顧，營利要明確且其多重獲利方式；免費服務應在不增加成本的前提下，亦能兼顧綜效；（5）創新商業模式應該具有全球化通用性，以創造規模經濟；（6）創新商務模式應該要有良好管理機制，尤其是強化顧客關係管理；（7）嘗試取得專利權保護，促進競爭優勢的提升。

　　Many phenomena show the business model for electronic commerce has significant difference with traditional business model. The consumer-oriented innovation is a new concept of innovation. Due to the business model has been permitted to apply for the patent and assured of monopoly and exclusiveness in accordance with the judicature. Therefore, to construct the innovation concept for electronic commerce business model is the key topic for discussion. The main purpose of this study is to construct the innovation business model, and the study object is electronic commerce industry. The first step, we choose thirteen experts and academics in electronic commerce domain and interviewed with them. The purpose of this step is to construct all key influential factors for innovation business model, and meet the real demand of industrial circles. Then we extracted two measure structures and fourteen key influential factors among the result. Second, we selected fifteen experts and academics in electronic commerce domain. Then, we used analytic hierarchy process to measure the importance and priority order for key influential factors. 　　This study based on Internet business model, online shopping model and the patent, and to construct the innovation business model for electronic commerce, then to experience depth interview with experts, triangulation and analysis hierarchy process. According to the result, the following seven research propositions are being introduced. (1)To conform to the demand of human nature. (2)The lowest price of innovation can satiation that customers and dissolve them. (3)The innovation business model must have news, stories, topicality, interest and unique keywords. (4)The innovation business model should make profit and provide free service at the same time. The profit making must be clear and works through multiple approaches. The free service should be carried out on a premise that there is no extra cost, and meanwhile take care of the ensemble. (5)The innovative business model should have generality of globalization, and to create the economy of scale. (6)The innovation business model should have fine management system, and reinforcement of customer relationship management. (7)Try to gain patent guarantee to increase the competitive advantage.