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題名:顧客關係價值對信任與顧客忠誠度之影響--以海運承攬運送業為例
書刊名:國立臺灣海洋大學海運學報
作者:梁金樹鍾政棋 引用關係戴莉晴
作者(外文):Liang, Gin-shuhChung, Cheng-chiTai, li-chung
出版日期:2006
卷期:15
頁次:頁1-16
主題關鍵詞:顧客關係價值信任顧客忠誠度Customer relationship valueTrustCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:81
  • 點閱點閱:14
期刊論文
1.Wetzels, Martin、De Ruyter, Ko、Van Birgelen, Marcel(1998)。Marketing Service Relationships: The Role of Commitment。Journal of Business and Industrial Marketing,13(4/5),406-423。  new window
2.廖森貴、賴明昌(20040900)。顧客維持策略對關係品質、顧客價值、忠誠度影響之研究--以國內某大保全公司為例。臺北科技大學學報,37(2),203-218。new window  延伸查詢new window
3.曾淑峰、張紹勳(20020900)。電子商店之關係品質模式。資訊管理展望,4(2),15-41。  延伸查詢new window
4.Kim, W. G.、Cha, Y.(2002)。Antecedents and consequences of relationship quality in hotel industry。International Journal of Hospitality Management,21(4),321-338。  new window
5.Parsons, A. L.(2002)。What determines buyer-seller relationship quality? An investigation from the buyer's perspective。Journal of Supply Chain Management,38(1),4-12。  new window
6.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
7.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
8.Williamson, Oliver E.(1983)。Credible Commitments: Using Hostages to Support Exchange。American Economic Review,73(4),519-540。  new window
9.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
10.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
11.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing,30(2),19-30。  new window
12.方世榮、黃美卿(20010900)。銀行業關係價值--忠誠度模式之實證研究。輔仁管理評論,8(2),47-71。new window  延伸查詢new window
13.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
14.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
15.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
16.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
17.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報,19(6),1097-1130。new window  延伸查詢new window
18.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
學位論文
1.張紹勳(2002)。電子商店之關係品質模式--融合交易成本理論及科技接受模式的觀點(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Kotler, P.、Leong, S. M.、Ang, S. H.、Tan, C. T.(1998)。Marketing Managewent--An Asian Perspective。Prentice Hall Inc。  new window
2.Rust, Roland T.、Zeithaml, Valarie A.、Lemon, Katherine N.(2000)。Driving customer equity: How customer lifetime value is reshaping corporate strategy。New York:Free Press。  new window
 
 
 
 
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