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題名:臺灣地區銀行業建置顧客關係管理系統決定因素之研究
書刊名:績效與策略研究
作者:劉祥熹廖淑珍
作者(外文):Liu, Hsiang-hsiLiao, Su-jen
出版日期:2007
卷期:4:1
頁次:頁1-26
主題關鍵詞:顧客關係管理關係行銷主成份分析Customer relationship managementRelationship marketingPrincipal component analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:22
  • 點閱點閱:38
期刊論文
1.Bardis, P. D.(1969)。A bill scale: A technique for measurement of attitudes toward oral contraception。Social Science,44(1),9-20。  new window
2.Beardi, C.(2001)。Target base Thrives in Slow Time。Advertising Age,72(34),15-17。  new window
3.Davids, M.(1999)。How to Aviod the 10 Biggest Mistake in CRM。Journal of Business Strategy,November,22-26。  new window
4.Kemp, T.(2001)。CRM's Enterprise Challenge--Departmental Agendas Diverge。Network World,1,36。  new window
5.Liddy, E. D.(2001)。Information security and sharing。Olie,23(3),28-30。  new window
6.Malhotra, Manoj K.、Sharma, Subhash(2002)。Spanning the Continuum between Marketing and Operations。Jounal of operations Management,20,209-219。  new window
7.Ott, J.(20001100)。Successfully Development and Implementing Continuous Relationship Management。E-Business executive report,3,26-30。  new window
8.Sajev、Rust(1998)。Technology and Optimal Segment Size。Marketing Letters,19(2)。  new window
9.Thorsten, H. T.、Langer, M. F.。Modeling and Managing Student Loyalty:An Approach Based on the Concept of Relationship Quality。Journal of Seveice Research,3(4),331-344。  new window
10.Young, D.(2001)。Holistic CRM。Wireless Review,18(17),34-36。  new window
11.Nunes, Paul、Wilson, Diane、Kambil, Ajit(2000)。The All-In-One Market。Harvard Business Review,78(3),19-20。  new window
12.Porter, Michael E.、Millar, Victor E.(1985)。How Information Gives You Competitive Advantage。Harvard Business Review,63(4),149-160。  new window
13.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
14.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
15.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
學位論文
1.陳怡如(2002)。台灣行動電話服務產業應用顧客關係管理之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.陳琪隆(2002)。內外部資訊科技專家對台灣中小企業成功建置資訊系統之影響(碩士論文)。國立成功大學。  延伸查詢new window
3.盧坤利(2000)。臺灣地區企業採用顧客關係管理系統之影響因素研究(碩士論文)。國立臺灣大學,臺北市。  延伸查詢new window
4.陳巧佩(2001)。企業導入顧客關係管理決策之研究(碩士論文)。國立政治大學,台北市。  延伸查詢new window
5.鍾慶霖(2003)。顧客關係管理系統建置之研究--以金融控股公司為例(碩士論文)。國立臺灣大學。  延伸查詢new window
6.俞佩伶(2002)。台灣汽車業導入顧客關係管理之研究--以Mitsubishi、Toyota、Nissan三大品牌為例(碩士論文)。國立政治大學。  延伸查詢new window
7.黃志聰(2002)。資訊服務業的顧客關係管理--以巨匠電腦為例(碩士論文)。國立政治大學。  延伸查詢new window
8.鄧全祐(2003)。我國金融業導入顧客關係管理系統與經營策略關聯性之研究(碩士論文)。中華大學。  延伸查詢new window
9.呂英澤(2002)。影響臺灣中小企業資訊系統建置之關鍵因素探討(碩士論文)。國立成功大學。  延伸查詢new window
10.黃奕瑛(2001)。金融業導入顧客關係管理之關鍵成功因素探討(碩士論文)。國立臺北大學。  延伸查詢new window
11.陳智德(2002)。管理顧問業服務品質、顧客滿意度與顧客忠誠度研究(碩士論文)。國立成功大學,台南。  延伸查詢new window
12.張紹勳(2002)。電子商店之關係品質模式--融合交易成本理論及科技接受模式的觀點(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Anton, J.(1996)。Customer Relationship Management: Making Hard Decisions with soft Numbers。New York:Prentice Hall, Inc。  new window
2.王志平(2004)。電子商務導論。知城數位科技股份有限公司。  延伸查詢new window
3.黃俊英(1994)。企業研究方法。國立編譯館:東華書局。  延伸查詢new window
4.經濟部商業司。電子商務導航。  延伸查詢new window
5.Bhatia, A.(1999)。Customer Relationship Management。Toolbox Portal for CRM。  new window
6.Zaltman, Gerald、Burger, P. C.(1975)。Marketing research: Fundamentals and dynamics。Dryden Press。  new window
7.周文賢(2000)。多變量統計分析:SAS/STAT使用方法。臺北:智勝文化事業有限公司。  延伸查詢new window
8.Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。  new window
9.黃俊英(2003)。行銷學的世界。台北:天下文化出版社。  延伸查詢new window
10.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。  new window
11.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
12.Kalakota, R.、Robinson, M.(1999)。E-Business: Roadmap for Success。Reading, Mass.:Pearson Educational。  new window
13.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
14.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
15.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
 
 
 
 
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