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題名:消費者抵制之研究:以母子公司相似性、危機責任歸屬、產品替代性及回應策略進行探討
作者:曾威智
作者(外文):Tseng, Wei-Chih
校院名稱:國立政治大學
系所名稱:企業管理學系
指導教授:樓永堅
學位類別:博士
出版日期:2020
主題關鍵詞:抵制相似性同化-對比理論產品替代性情境危機溝通理論BoycottSimilarityAssimilation-Contrast TheoryProduct SubstitutabilitySituational Crisis Communication Theory
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