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題名:環境不確定情況下策略聯盟管理對於績效影響之研究
書刊名:中山管理評論
作者:唐順明
作者(外文):Tang, Shung-ming
出版日期:2001
卷期:9:3
頁次:頁335-372
主題關鍵詞:環境不確定因素聯盟管理作為類型聯盟績效Environment uncertaintyAlliance management and typeAlliance performance
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:23
  • 點閱點閱:24
  本文目的是探討環境不確定情況下台灣企業策略聯盟管理作為、類型對於績效的影響。採用實證研究方法以台灣地區前1000大製造業和前500大服務業作為研究母群體,以等距隨機抽樣方法抽取800家製造業和400家服務業合計1200家企業作為研究對象,以郵寄問卷進行實證研究。研究模式的建立乃是經 由文獻探討,以文獻探討理論基礎配合管理相關理論,以邏輯推理推導出研究模式與研究假設,問卷調查回收資料之資料分析採用L1SREL以驗證研究模式與研究假設。研究結果環境不確定情況、策略聯盟管理、類型對於聯盟績效有顯著的影響,主、客觀續效也有顯著相關,聯盟管理作為與類型相關亦顯著。但是,環境不確定因素對於台灣企業策略聯盟管理作為、類型的影響,環境不確定因素對於台灣企業策略聯盟績效的影響,以及在環境不確定因素對於聯盟績效的影響探討上,中介變數聯盟管理作為、類型所具有的中介效果,等五項研究假設獲得部份支持。此研究結果可以提供企業參與策略聯盟參考之用,以提高聯盟管理作為、類型的效率,發揮聯盟的續效,增進企業競爭力。
  The objective of this study is to research the performance influence of the Taiwan Industry alliance management strategy under environment uncertainty. The primary alliance group is the top 1,000 manufactures and the top 500 services industries in Taiwan. Using empirical research method, and questionnaire tools. it randomly selects 800 manufactures and 400 services industries which total up to 1,200 industries, as the research subject. First, We reviewed the literature for create the theory basis. Next, We inference the research model and hypothesis of this article based on the theory basis of literature and management theory. Then, we will be verify the model and hypothesis using LISREL model to do the data analysis. The results of this research are the environment uncertainty, alliance management and alliance styles has significant influence the alliance performance. Secondary, It has the significant correlation between the subject, object performance and the alliance management with alliance styles. Other hypothesis included that middle variables efficiency and the impact of the alliance performance by the independent variables was obtained part support. In the future, the findings of the research results can provide the industry the reference to select the proper alliance strategy to raise the management performance. It can predict the alliance performance to meet the industry's strategy target and raise the competition
期刊論文
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研究報告
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學位論文
1.尤克熙(1995)。國際策略聯盟實行條件相關因素之實證與探討--以高科技產業為例(碩士論文)。國立中山大學。  延伸查詢new window
2.王正璞(1993)。企業策略聯盟之管理作為與績效關係之研究--以共同研發聯盟為例(碩士論文)。中原大學。  延伸查詢new window
3.張芳誠(1996)。行銷聯盟動機與企業核心資源對聯盟績效影響之研究,0。  延伸查詢new window
4.曾志弘(1997)。聯盟文化差異、成立與運作特質對聯盟績效影響之研究-以在臺合資企業為例,0。  延伸查詢new window
圖書
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圖書論文
1.Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy。Competitive in Global Industries。Boston, MA:Harvard Business School Press。  new window
 
 
 
 
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