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題名：青少年菸品消費認同與吸菸行為之研究--以臺北縣某兩所高職學生為例
書刊名：臺灣公共衛生雜誌
作者：陳富莉／李蘭
作者(外文)：Chen, Fu-li／Yan, Lee-lan
出版日期：2004
卷期：23:1
頁次：頁59-70
主題關鍵詞：青少年；菸品廣告；消費文化；認同；吸菸行為；Smoking behavior；Cigarette advertisements；Identity；Consumer culture；Adolescent
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:40
  • 點閱點閱:51
　　　　　目標：預防青少年吸菸是公共衛生的重要課題，國內青少年吸菸率雖然持續呈現持平的情況，但品牌的選擇卻出現進口菸取代國產菸現象。青少年為何喜愛及選擇進口菸是值得探究的議題，本研究目的是藉由青少年選擇吸菸品牌的過程探討其菸品消費認同。方法：主要利用焦點團體訪談，並輔以深度訪談方法得到相關資料。研究對象為某二所高職學校共44名吸菸學生，選樣過程及訪談方式隨著研究進展的需要與避免重覆的原則彈性進行。資料處理採編輯式的分析法，先決定分析單位、並將訪談之文本重新裁剪，以找尋出有意義的類別及關聯。結果：受訪學生第一次吸菸以七星菸佔多數，主要是認同同儕與家人抽的菸品；部份受到菸品流行文化，以及口味、經濟等認同因素的影響。至於菸品消費行為改變的情形，多數學生之所以輪換或轉換其吸菸品牌，菸品廣告行銷與菸品流行次文化是主要的影響因素。結論：青少年吸菸行為與消費市場中的菸品消費文化有關，基於健康促進的立場，運用學校菸害反行銷教育讓青少年辨識廣大的菸品市場行銷機制是降低青少年吸菸率重要的一環。
　　　　　Objectives: Preventing adolescent smoking is an important heath issue. Statistics from 1990 to 2001 show that the prevalence rate of smoking amongst teenagers aged 15 to 18 in Taiwan has remained the same. However, the consumption of imported cigarettes has replaced that of domestic cigarettes. The reason accounting for such switch is worth further investigation. The main purpose of this study was to understand how teenagers identify their cigarette consumption behavior by the process of selecting special cigarette brand. Method: Focus group discussion and individual interviews were conducted to explore the cigarette consumption behavior of 44 student smokers purposively selected from two vocational high schools in Taipei area. These interviews were tape-recorded, transcribed, and coded. Matrices were constructed to identify themes and evolving concepts. Results: Most of the student subjects smoked Mildseven brand and followed the choice of their peer groups or family when selecting cigarette brand. Only a few students were influenced by adolescent cigarette subculture, considering cigarette price and taste. Students switching to other cigarette brands were mainly affected mostly by symbolized advertisements and adolescent cigarette subculture. Conclusion: The results show that adolescent cigarette consumption behavior was significantly related to youth cigarette subculture and the image of cigarette advertisements. From the health promotion perspective, using anti-smoking marketing strategies in schools to decrease the myth of cigarette consumption was an important strategy to prevent adolescent smoking.
期刊論文
1.Olds, R. S.、Thombs, D. L.(2001)。The relationship of adolescent perceptions of peer norms and parent involvement to cigarette and alcohol use。Journal of School Health，71(6)，223-228。  new window
2.李景美、張鳳琴、賴香如、李碧霞、陳雯昭(2002)。臺北縣市高職一年級學生成癮物質濫用之危險與保護因子研究。衛生教育學報，17，73-88。new window  延伸查詢new window
3.郭貞(19950600)。從社會學習論觀點看臺北青少年的消費動機。國立政治大學學報，70(下)，101-129。  延伸查詢new window
4.李景美、苗迺芳、黃惠玲(20001200)。青少年物質使用之社會學習及社會連結因素研究--以在學生為例。健康促進暨衛生教育雜誌，20，17-34。new window  延伸查詢new window
5.Warren, C.、Riley, L.、Asam, S.(2000)。Tobacco Use by Youth Surveillance Report from the Global Youth Tobacco Survey Project。Bull WHO，78，868-876。  new window
6.馬藹屏(1997)。字裏行間皆拒菸－簡介「菸害防制法」。健康教育，79，43-53。  延伸查詢new window
7.黃蔚綱、邱志彥、譚文海(1988)。臺灣地區大學生的吸菸態度、行為及其影響因素調查研究。健康促進暨衛生教育雜誌，9，35-51。  延伸查詢new window
8.黃松元(1992)。青少年吸菸現況。衛生報導，2，25-31。  延伸查詢new window
9.黃德祥(1993)。青少年抽煙行為之調查研究。彰化師範大學學報，4，67-101。  延伸查詢new window
10.Felipe, G.(1987)。A Multivariate Model of Determinants of Cigarette Smoking among Adolescents。J Health Soc Behav，28，273-289。  new window
11.Clayton, S.(1991)。Gender Differences in Psychosocial Determinants of Adolescent Smoking。J Sch Health，61，115-127。  new window
12.Flay, B. R.(1994)。Differential Influence of Parental Smoking and Friends' Smoking on Adolescent Initiation and Escalation of Smoking。J Health Soc Behav，35，248-265。  new window
13.Bauman, K. E.、Carver, K.、Gleiter, K.(2000)。Trends in Parent and Friend Influence During Adolescence: The Case of Adolescent Cigarette Smoking。Addictive Behaviors，26，349-361。  new window
14.Sargent, J. D.、Dalton, M.、Beach, M.(2000)。Exposure to Cigarette Promotions and Smoking Uptake in Adolescents: Evidence of a Dose-Response Relation。Tobacco Control，9，163-168。  new window
15.Pucci, L. G.、Siegel, M.(1999)。Exposure to Brand-Specific Cigarette Advertising in Magazine and Its Impact on Youth Smoking。Prev Med，29，313-320。  new window
16.David, S.(2001)。With 4 Million Deaths Per Year Attributable to Smoking: Why We Need an International Agreement on Tobacco Control。American Journal of Public Health，91，191-193。  new window
17.Califano, J. A.(1995)。The Wrong Way to Stay Slim。The New England Journal of Medicine，333，1214-1216。  new window
18.Stanton, H. J.(1996)。The Marlboro Man on Coral Beaches。Tobacco Control，5，7-8。  new window
19.Shiffman, S.、Pillitteri, J. L.、Burton, S. L.(2001)。Effect of Health Messages about 'Light' and 'Ultra Light' Cigarette on Beliefs and Quitting Intent。Tobacco Control，10(Suppl 1)，24-32。  new window
20.Howe, H.(1984)。An Historical Review of Women, Smoking and Advertising。Health Education，15，3-9。  new window
21.Fischer, P. M.、Schwartz, M. P.、Richards, J. W.(1991)。Brand Logo Recognition by Children Aged 3 to 6 Years: Mickey Mouse and Old Joe the Camel。JAMA: The Journal of the American Medical Association，266，3415-3418。  new window
22.Aitken, P. P.、Leathar, D. S.、O'Hagan, F. J.、Squair, S. I.(1987)。Children's Awareness of Cigarette Advertisements and Brand Imagery。British J Addict，82，615-622。  new window
23.(1994)。Advertising Attracts Young Smokers (Editorial)。AJN，94。  new window
24.Shu, S. H.、Li, D.、Feng, B.(1998)。Perception of Foreign Cigarettes and Their Advertising in China: A Study of College Students from 12 Universities。Tobacco Control，7，134-140。  new window
研究報告
1.李蘭、陳富莉(2000)。臺北地區高職學生之消費文化與菸品消費行為。臺北。  延伸查詢new window
學位論文
1.陳富莉(2001)。論菸品消費文化與青少年菸品消費行為(博士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Slater, Don(1997)。Consumer Culture & Modernity。Cambridge：Polity Press。  new window
2.ICP小組、資行市場系統顧問公司(1995)。ICP行銷資料年鑑。  延伸查詢new window
3.Campbell, Colin(1987)。The Romantic Ethic and the Spirit of Modern Consumerism。Basil Blackwell Inc.。  new window
4.Williamson, Judith(1978)。Decoding Advertisements: Ideology and Meaning in Advertising。Marion Boyars。  new window
5.臺灣省菸酒公賣局(2001)。臺灣地區菸酒市場調查總報告。臺灣地區菸酒市場調查總報告。臺北。  延伸查詢new window
6.Featherstone, M.(1991)。Theories of Consumer Culture。Consumer Culture and Postmodernism。London, UK。  new window
7.Baudrillard, J.(1983)。Symbolic Exchange and Death。Symbolic Exchange and Death。London, UK。  new window
8.McCracken, Grant(1990)。Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities。Bloomington, IN：Indiana University Press。  new window
 
 
 
 
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