期刊論文1. | 吳萬益、李奇勳、蔡東峻(2001)。價格、保證及來源國形象對產品評價與購買意願的影響。管理學報,21(1),21-46。 延伸查詢 |
2. | Armstrong, Gary J.、Russ, Frederick A.、Kendall, C. L.(1975)。Applications of Consumer Information Processing Research to Public Policy Issues。Communications Research,2,232-245。 |
3. | Chueh, T. Y.、Kao, D. T.(2004)。The Moderating Effects of Consumer Perception to the Impacts of Country-of-Design on Perceived Quality。Journal of American Academy of Business,4(1/2),70-74。 |
4. | Erevelles, S.、Vargo, S. L.、Roy, A.(1999)。The Use of Price and Warranty Cues in Product Evaluation: A Comparison of U.S. and Hong Kong Consumers。Journal of International Consumer Marketing,11(3),67-91。 |
5. | Erevelles, S.、Vargo, S. L.、Roy, A.(1993)。The Price-Warranty Contract and Product Attitude。Journal of Business Research,27,71-81。 |
6. | Erickson, G. M.、Jonansson, J. K.(1985)。The Role of Price in Multi-Attribute Product Evaluations。Journal of Consumer Research,12,195-199。 |
7. | Feldman, L. P.(197604)。New Legislation and the Prospects for Real Warranty Reform。Journal of Marketing,40,42-52。 |
8. | Fogel, S.、Caringal, C.、Lovallo, D.(2004)。Loss Aversion for Quality in Consumer。Australian Journal of Management,29(1),45-63。 |
9. | Gal-Or, E.(1989)。Warranties as a Signal of Quality。Canadian Journal of Economics,22,50-61。 |
10. | Han, C. M.、Terpstra, V.(1988)。Country-of-Origin Effect for Uni-National and Bi-National Products。Journal of International Business Studies,19(2),235-256。 |
11. | Kelley, Craig A.(1988)。An Investigation of Consumer Product Warranties as Market Signals of Consumer Product Warranties as Market Signals of Product Reliability。Journal of the Academy of Marketing Science,16(2),72-78。 |
12. | Koo, D. M.(2003)。Inter-relationships among Store Images, Store Satisfaction, and Store Loyalty among Korea Discount Retail Patrons。Asia Pacific Journal Of Marketing And Logistics Patrington,75(4),42-71。 |
13. | Kumar, V.、Karande, K.(2000)。The Effect of Retail Store Environment on Retailer Performance。Journal of Business Research,49,167-181。 |
14. | Macintosh, G.(2002)。Risk and Outcome Perceived Risk and Outcome Differences in Multi-Level Service Relationship in Multi-Level Service Relationship, The。The Journal of Services Marketing,16(2),143-157。 |
15. | Maynes, E. Scott(1976)。The Concept and Measurement of Product Quality。Household Production and Consumption,40(5),529-559。 |
16. | Murphy, R.(2002)。The Correlative Relationship Between Value, Price & Cost。Journal of American Academy of Business,2(1),204-209。 |
17. | Olshavsky, R. W.、Kempf, D. S.、Aylesworth, A. B.(1995)。The Price-Choice Relationship: A Contingent Processing Approach。Journal of Business Research,33,207-218。 |
18. | Sweeney, J. C.、Johnson, L. W.、Soutar, G. N.(1999)。The Role of Risk in the Quality-Value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。 |
19. | Thang, D. C. L.、Tan, B. L. B.(2003)。Linking Consumer Perception to Preference of Retail Stores: An Empirical Assessment of the Multi-Attributes of Store Image。Journal of Retailing and Consumer Service,10(4),193-200。 |
20. | Wiener, J. L.(1985)。Are Warranties Accurate Signals of Product Reliability?。Journal of Consumer Research,12,245-250。 |
21. | Wood, C. M.、Scheer, L. K.(1996)。Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Internet。Advances in Consumer Research,23,399-404。 |
22. | Spence, A. Michael(1977)。Consumer Misperceptions, Product Failure and Product Liability。Review of Economic Studies,44(3),561-572。 |
23. | Perry, Michael、Perry, Arnon(1976)。Service Contract Compared to Warranty as a Means to Reduce Consumers' Risk。Journal of Retailing,52(2),33-40。 |
24. | Priest, G. L.(1981)。A Theory of the Consumer Product Warranty。The Yale Law Journal,90,1297-1352。 |
25. | Scitovsky, T.(1945)。Some Consequences of the Habit of Judging Quality by Price。Review of Economic Studies,12,100-105。 |
26. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 |
27. | Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。 |
28. | Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。 |
29. | Chaudhuri, A.(200205)。How brand reputation affects the advertising-brand equity link。Journal of Advertising Research,42(3),33-43。 |
30. | Teas, R. Kenneth、Agarwal, Sanjeev(2000)。The Effect of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value。Journal of the Academy of Marketing Science,28(2),278-290。 |
31. | Bilkey, Warren J.、Nes, Erik(1982)。Country-of-origin effect on product evaluation。Journal of International Business Studies,13(1),89-99。 |
32. | Hjorth-Andersen, Chr.(1984)。The Concept of Quality and the Efficiency of Markets for Consumer Products。Journal of Consumer Research,11(2),708-718。 |
33. | Segars, A. H.、Grover, V.(1993)。Re-examining ease of use and usefulness: A confirmatory factor analysis。MIS Quarterly,17,517-525。 |
34. | Donovan, R. J.、Rossiter, J. R.(1982)。Store Atmosphere: An Environment Psychology Approach。Journal of Retailing,58(1),34-57。 |
35. | Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。 |
36. | Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing,58(2),81-95。 |
37. | Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research,10(2),184-190。 |
38. | Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。 |
39. | Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。 |
40. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 |
41. | Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。 |
42. | Bearden, William O.、Shimp, Terence A.(1982)。The use of extrinsic cues to facilitate product adoption。Journal of Marketing Research,19(2),229-239。 |
43. | Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research,26(3),351-357。 |
44. | Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。 |
45. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 |
46. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 |