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題名:價格、保證與商店形象對知覺價值與購買意願之影響
書刊名:創新與管理
作者:何雍慶 引用關係張威龍林泰安
作者(外文):Ho, Yung-chingChang, Wei-lungLin, Tai-an
出版日期:2005
卷期:2:1
頁次:頁39-66
主題關鍵詞:知覺價格知覺保證商店形象購買意願電腦專賣店Perceived pricePerceived warrantyStore imagePurchasing intentionComputer store
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:17
  • 點閱點閱:19
期刊論文
1.吳萬益、李奇勳、蔡東峻(2001)。價格、保證及來源國形象對產品評價與購買意願的影響。管理學報,21(1),21-46。new window  延伸查詢new window
2.Armstrong, Gary J.、Russ, Frederick A.、Kendall, C. L.(1975)。Applications of Consumer Information Processing Research to Public Policy Issues。Communications Research,2,232-245。  new window
3.Chueh, T. Y.、Kao, D. T.(2004)。The Moderating Effects of Consumer Perception to the Impacts of Country-of-Design on Perceived Quality。Journal of American Academy of Business,4(1/2),70-74。  new window
4.Erevelles, S.、Vargo, S. L.、Roy, A.(1999)。The Use of Price and Warranty Cues in Product Evaluation: A Comparison of U.S. and Hong Kong Consumers。Journal of International Consumer Marketing,11(3),67-91。  new window
5.Erevelles, S.、Vargo, S. L.、Roy, A.(1993)。The Price-Warranty Contract and Product Attitude。Journal of Business Research,27,71-81。  new window
6.Erickson, G. M.、Jonansson, J. K.(1985)。The Role of Price in Multi-Attribute Product Evaluations。Journal of Consumer Research,12,195-199。  new window
7.Feldman, L. P.(197604)。New Legislation and the Prospects for Real Warranty Reform。Journal of Marketing,40,42-52。  new window
8.Fogel, S.、Caringal, C.、Lovallo, D.(2004)。Loss Aversion for Quality in Consumer。Australian Journal of Management,29(1),45-63。  new window
9.Gal-Or, E.(1989)。Warranties as a Signal of Quality。Canadian Journal of Economics,22,50-61。  new window
10.Han, C. M.、Terpstra, V.(1988)。Country-of-Origin Effect for Uni-National and Bi-National Products。Journal of International Business Studies,19(2),235-256。  new window
11.Kelley, Craig A.(1988)。An Investigation of Consumer Product Warranties as Market Signals of Consumer Product Warranties as Market Signals of Product Reliability。Journal of the Academy of Marketing Science,16(2),72-78。  new window
12.Koo, D. M.(2003)。Inter-relationships among Store Images, Store Satisfaction, and Store Loyalty among Korea Discount Retail Patrons。Asia Pacific Journal Of Marketing And Logistics Patrington,75(4),42-71。  new window
13.Kumar, V.、Karande, K.(2000)。The Effect of Retail Store Environment on Retailer Performance。Journal of Business Research,49,167-181。  new window
14.Macintosh, G.(2002)。Risk and Outcome Perceived Risk and Outcome Differences in Multi-Level Service Relationship in Multi-Level Service Relationship, The。The Journal of Services Marketing,16(2),143-157。  new window
15.Maynes, E. Scott(1976)。The Concept and Measurement of Product Quality。Household Production and Consumption,40(5),529-559。  new window
16.Murphy, R.(2002)。The Correlative Relationship Between Value, Price & Cost。Journal of American Academy of Business,2(1),204-209。  new window
17.Olshavsky, R. W.、Kempf, D. S.、Aylesworth, A. B.(1995)。The Price-Choice Relationship: A Contingent Processing Approach。Journal of Business Research,33,207-218。  new window
18.Sweeney, J. C.、Johnson, L. W.、Soutar, G. N.(1999)。The Role of Risk in the Quality-Value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
19.Thang, D. C. L.、Tan, B. L. B.(2003)。Linking Consumer Perception to Preference of Retail Stores: An Empirical Assessment of the Multi-Attributes of Store Image。Journal of Retailing and Consumer Service,10(4),193-200。  new window
20.Wiener, J. L.(1985)。Are Warranties Accurate Signals of Product Reliability?。Journal of Consumer Research,12,245-250。  new window
21.Wood, C. M.、Scheer, L. K.(1996)。Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Internet。Advances in Consumer Research,23,399-404。  new window
22.Spence, A. Michael(1977)。Consumer Misperceptions, Product Failure and Product Liability。Review of Economic Studies,44(3),561-572。  new window
23.Perry, Michael、Perry, Arnon(1976)。Service Contract Compared to Warranty as a Means to Reduce Consumers' Risk。Journal of Retailing,52(2),33-40。  new window
24.Priest, G. L.(1981)。A Theory of the Consumer Product Warranty。The Yale Law Journal,90,1297-1352。  new window
25.Scitovsky, T.(1945)。Some Consequences of the Habit of Judging Quality by Price。Review of Economic Studies,12,100-105。  new window
26.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
27.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。  new window
28.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。  new window
29.Chaudhuri, A.(200205)。How brand reputation affects the advertising-brand equity link。Journal of Advertising Research,42(3),33-43。  new window
30.Teas, R. Kenneth、Agarwal, Sanjeev(2000)。The Effect of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
31.Bilkey, Warren J.、Nes, Erik(1982)。Country-of-origin effect on product evaluation。Journal of International Business Studies,13(1),89-99。  new window
32.Hjorth-Andersen, Chr.(1984)。The Concept of Quality and the Efficiency of Markets for Consumer Products。Journal of Consumer Research,11(2),708-718。  new window
33.Segars, A. H.、Grover, V.(1993)。Re-examining ease of use and usefulness: A confirmatory factor analysis。MIS Quarterly,17,517-525。  new window
34.Donovan, R. J.、Rossiter, J. R.(1982)。Store Atmosphere: An Environment Psychology Approach。Journal of Retailing,58(1),34-57。  new window
35.Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。  new window
36.Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing,58(2),81-95。  new window
37.Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research,10(2),184-190。  new window
38.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。  new window
39.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。  new window
40.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
41.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
42.Bearden, William O.、Shimp, Terence A.(1982)。The use of extrinsic cues to facilitate product adoption。Journal of Marketing Research,19(2),229-239。  new window
43.Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research,26(3),351-357。  new window
44.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
45.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
46.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Nunnally, J. C.(2002)。Psychometric Theory。New York:McGraw-Hill, Inc.。  new window
2.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.Sifleet, J. D.(20020308)。Pricing for Profitability,http://www.smartfast.com/PageComponents/pricing_for_profitability.。  new window
圖書論文
1.Darden, William R.、Rao, C. P.(1977)。Satisfaction with Repairs Under Warranty and Perceived Importance of Warranties for Applications。Consumer Satisfaction, Dissatisfaction, and Complaining Behavior。Urbana:Division of Research, University of Indiana。  new window
2.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
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