綠色消費知覺價值語意圖之前因與實踐之關係__臺灣人文及社會科學引文索引資料庫

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題名：	綠色消費知覺價值語意圖之前因與實踐之關係
書刊名：	企業管理學報
作者：	吳淑鶯／陳瑞和
作者(外文)：	Wu, Shwu-ing／Chen, Jui-ho
出版日期：	2013
卷期：	99
頁次：	頁45-73
主題關鍵詞：	綠色消費；知覺因素；實踐行為；Green consumption；Perceived antecedents；Practical behavior
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:73 點閱:98

本研究以消費者的觀點，透過實證研究來探討消費者對綠色消費的知覺因素與行為意圖及實踐行為間的關連，並建立關係模式。本研究以台灣18歲以上的消費者為研究對象進行調查，共回收有效問卷為560份。經由SEM的分析結果發現，除了消費者對綠色消費的知覺利益與知覺風險不會直接影響行為意圖之外，其餘路徑關係皆獲支持，包括：1.消費者對綠色消費的知覺利益會經由知覺價值而正向的影響綠色行為意圖及實踐行為；2.知覺風險會經由知覺價值顯著負向的影響綠色行為意圖及實踐行為；3.知覺控制對綠色行為意圖及實踐行為皆有顯著正向影響；4.行為意圖對實踐行為有顯著正向影響。若以影響的強度而言，則以知覺利益的影響力最強，顯現知覺利益是致使消費者實踐綠色消費行為的最重要知覺前因。

以文找文

This study based on consumers' viewpoint, through empirical research to explore the relationship between consumers' green consumption perceptions, behavioral intentions, and practical behavior and then build a relationships model. This study surveyed consumer who over 18 years old in Taiwan, a total of 560 valid questionnaires were collected. The SEM analysis found that in addition to both of consumers' perceived benefits and perceived risk of green consumption does not directly affect behavioral intention, the rest of the path relations have been supported, that including: 1. through perceived value, consumers' perceived benefits of green consumption has positive influence on behavioral intentions and practical green behavior; 2. through perceived value, the perceived risk has a significant negative influence on behavioral intentions and practical green behavior; 3. perceived control showed a significant positive influence on green behavioral intentions and practical behavior; 4. behavioral intentions have a significant positive impact on practical behavior. In terms of the influence effect, the perceived benefits is the strongest, therefore, the perceived benefits is the most important antecedents that causing consumer practice green consumption behavior.

以文找文

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15.	綠色廣告訴求、自我參照、綠色品牌態度、綠色購買意願及消費者生態環境承諾程度之研究

1.	昇降機品牌形象、服務品質與考量因素對行為意圖影響之研究
2.	樂齡大學學員旅遊活動參與動機、體驗學習、心流經驗與生活效能關係之研究
3.	以FAHP建構旅行業業務人員核心能力指標模式與實證研究
4.	計劃行為理論應用於大學生繼續選擇原校研究所意圖之研究
5.	產品外部線索對消費者知覺之影響-來源國形象、價格與品牌之ㄧ致性
6.	社區居民參與環境改造之行為模式研究
7.	職棒現場觀眾參與行為意圖模式之研究
8.	價格離散對消費者價格知覺的影響
9.	服務知覺價值因果模式建構之研究
10.	台灣地區航空公司顧客關係利益與忠誠度關係之研究
11.	公平知覺與顧客忠誠之關聯－以連鎖餐飲業為例
12.	台灣銀行業善因行銷、外部線索對服務品質、知覺風險與知覺價值之因果關係研究

1.	顧客關係投資對顧客忠誠影響之研究：顧客知覺關係利益觀點
2.	舊鐵橋濕地公園開發影響遊客休閒行為、知覺價值與生態文化旅遊發展效益評估之研究

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3.	中國銀行業女性董事與銀行財務績效之關係
4.	臺灣電子業家族經理人之外部董事會連結與公司創新：論控制家族代理問題之影響
5.	探討臺灣薄膜太陽能電池產業之合作網絡評估模式：以多目標決策之觀點
6.	民用航空運量變化對機場經濟效益與環境成本之影響--以臺北國際航空站為例
7.	服務補救、顧客忠誠度與口碑宣傳關聯性研究
8.	國小教師生態旅遊環境意識、旅遊決策因素與戶外教學意願之研究
9.	高屏地區國小教師專業發展學習動機與專業表現之研究
10.	高美濕地遊客對生態旅遊參與之研究
11.	綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響--以有機食品為例

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