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題名：商店形象、服務品質、知覺風險與購買意願關係之研究
書刊名：東海學報
作者：曾耀煌 引用關係／陳秀珊／周碩雄 引用關係
作者(外文)：Tseng, Yao-huang／Chen, Hsiu-shan／Chou, Shou-shiung
出版日期：2015
卷期：55(農學院)
頁次：頁57-74
主題關鍵詞：商店形象；服務品質；知覺風險；購買意願；Store image；Service quality；Perceived risk；Purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:83
期刊論文
1.Beristain, Juan J.、Zorrilla, P.(2011)。The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets。Journal of Retailing and Consumer Services，18(6)，562-574。  new window
2.Katherine, B.、Rosann, H.、Spiro, L.(2005)。Recapturing store image in customer-based store equity: A construct conceptualization。Journal of Business Research，58(8)，1112-1120。  new window
3.Kim, Samul Seongseop、Lee, Choong Ki、Klenosky, David B.(2003)。The influence of push and pull factors at Korean national parks。Tourism Management，24(2)，169-180。  new window
4.Lin, W. B.(2008)。Investigation on the Model of Consumer’s Perceived Risk-Integrated Viewpoint。Expert Systems with Applications，34(1)，977-988。  new window
5.Chowdhury, J.、Reardon, J.、Srivstava, R.(1998)。Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures。Journal of Marketing Theory and Practice，6(2)，72-87。  new window
6.Kang, G.、James, J.(2004)。Service quality dimensions: an examination of Gronroos's service quality model。Managing Service Quality，14(4)，277-295。  new window
7.陳淑娟、楊珮綺、林永順(20090300)。產品涉入、知覺風險與資訊傳播影響消費者購買果醋意願的研究。美和技術學院學報，28(1)，87-104。  延伸查詢new window
8.Cho, J.、Lee, J.(2006)。An integrated model of risk and risk-reducing strategies。Journal of Business Research，59(1)，112-120。  new window
9.Aydin, S.、Özer, G.(2005)。The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market。European Journal of Marketing，39(7/8)，910-925。  new window
10.Chen, T. Y.、Chang, P. L.、Chang, H. S.(2005)。Price, brand cues, and banking customer value。International Journal of Bank Marketing，23(3)，273-291。  new window
11.Vijayasarathy, L. R.、Jones, J. M.(2000)。Print and Internet Catalog Shopping: Assessing Attitudes and Intentions。Internet Research，10(3)，191-202。  new window
12.Clow, K. E.、Baack, Donald、Fogliasso, Chris(1998)。Reducing perceived risk through advertising service quality cues。Journal of Professional Services Marketing，16(2)，151-162。  new window
13.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services，8(4)，227-236。  new window
14.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
15.Diallo, Mbaye Fall(2012)。Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market。Journal of Retailing and Consumer Services，19(3)，360-367。  new window
16.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。  new window
17.Taylor, S. A.(1997)。Assessing regression-based importance weights for quality perceptions and satisfaction judgments in the presence of higher order and/or interaction effects。Journal of Retailing，73(1)，135-159。  new window
18.Kotler, Philip、Barich, Howard(1991)。A Framework for Marketing Image Management。Sloan Management Review，32(2)，94-104。  new window
19.Hancock, G. R.、Nevitt, J.(1999)。Bootstrapping and the identification of exogenous latent variables within structural equation models。Structural Equation Modeling，6(4)，394-399。  new window
20.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。  new window
21.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon fair value on service quality expectation, risk perception and purchase intention in the dental industry。Journal of Service Marketing，13(1)，59-72。  new window
22.Bollen, Kenneth A.、Stine, Robert A.(1992)。Bootstrapping goodness-of-fit measures in structural equation models。Sociological Methods & Research，21(2)，205-229。  new window
23.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
24.Zins, Andreas H.(2001)。Relative attitudes and commitment in customer loyalty models: Some experiences in the commercial airline industry。International Journal of Service Industry Management，12(3)，269-294。  new window
25.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
26.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。  new window
27.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
28.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。  new window
29.Gürhan-Canli, Z.、Batra, R.(2004)。When corporate image affects product evaluations: the moderating role of perceived risk。Journal of Marketing Research，41(2)，197-205。  new window
30.Nguyen, Nha、Leblanc, Gaston(1998)。The mediating role of corporate image on customers' retention decisions: an investigation in financial services。International Journal of Bank Marketing，16(2)，52-65。  new window
31.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
32.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review，36(1)，47-55。  new window
33.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
34.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
35.Fishbein, Martin、Ajzen, Icek(1975)。Belief, attitude, intention, and behavior: An introduction to theory and research reading。Journal of Leisure Research，27(1)，61-84。  new window
36.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
37.Marsh, H. W.、Dowson, M.、Pietsch, J.、Walker, R.(2004)。Why Multicollinearity Matters: A Reexamination of Relations between Self-efficacy, Self-concept, and Achievement。Journal of Educational Psychology，96(3)，518-522。  new window
38.Voss, G. B.,、Seiders, K.(2003)。Exploring the effect of retail sector and film characteristics on retail price promotion strategy。Journal of Retailing，79(1)，37-52。  new window
39.Liljander, V.、Polsa, P.、Van Riel, A. C. R.(2009)。Modelling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer。Journal of Retailing and Consumer Services，16(4)，281-290。  new window
40.Walker, M.、Kent, A.(2009)。Do fans care? Assessing the influence of corporate social responsibility on consumer attitudes in the sport industry。Journal of Sport Management，23(6)，743-769。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.袁幸慈(2006)。商店形象與自有品牌形象對自有品牌知覺風險、知覺品質、知覺價值與購買意願之影響--以大型量販店為例(碩士論文)。國立成功大學。  延伸查詢new window
2.周嘉俊(2008)。探討服務品質、商店形象、信任、知覺風險與顧客顧客忠誠度之關係--以電子商店為例(碩士論文)。國立臺北商業技術學院。  延伸查詢new window
3.李健民(2006)。消費者對咖啡連鎖店之商店形象、產品涉入及顧客終身價值關係之研究(碩士論文)。銘傳大學。  延伸查詢new window
4.邱奕勳(2006)。服務業顧客知覺風險與信任之前因與結果之研究--牙醫業之例(碩士論文)。國立東華大學。  延伸查詢new window
5.吳佩津(2013)。便利商店產業的商店形象塑造對消費者購買意圖影響之研究--以廠商服務品質為中介效果之探討(碩士論文)。樹德科技大學。  延伸查詢new window
6.林可欣(2010)。商店形象、顧客知覺價值與忠誠度關聯性之研究--以基隆濱海地區海景餐廳為例(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
7.馬啟瑞(2009)。網站服務品質、知覺風險和行為意圖關係之研究-以大型多人線上角色扮演遊戲官方網站為例(碩士論文)。國立勤益科技大學。  延伸查詢new window
8.陳武揚(2006)。工業產品之價格折扣、產品差異化、服務品質 對購買意願之影響--以BOPP薄膜產業為例(碩士論文)。大同大學。  延伸查詢new window
9.陳雅韻(2013)。多品牌下品牌形象、品牌聯想、顧客認知價值與顧客購買意願之關連性研究--以王品餐飲集團為例(碩士論文)。南台科技大學。  延伸查詢new window
10.陳輝山(2011)。越南餐廳之消費者行為研究-商店形象、顧客滿意度、顧客忠誠度與購買意願之應用(碩士論文)。國立中興大學。  延伸查詢new window
11.趙晨卉(2013)。網站服務品質對線上消費者購買意願之研究--以信任及知覺風險為中介變數(碩士論文)。國立臺北大學。  延伸查詢new window
12.廖祥榮(2013)。智慧型手機之品牌形象、知覺風險及購買意願之研究分析(碩士論文)。義守大學。  延伸查詢new window
13.鄭玉杰(2009)。網路銀行服務品質、知覺風險及行為意圖之研究(碩士論文)。國立勤益科技大學。  延伸查詢new window
14.蔡忠成(2012)。不同型態藥局商店形象對消費者知覺風險之影響：以消費考量因素為調節變項(碩士論文)。屏東科技大學。  延伸查詢new window
15.蔡惠靜(2011)。從服務品質與知覺風險觀點探討合購價值對滿意度之影響-以傳統合購為例(碩士論文)。南台科技大學。  延伸查詢new window
16.蕭婕如(2010)。商店形象與服務品質對私有品牌形象與購買意願之影響--知覺風險與價格意識之中介效果(碩士論文)。真理大學。  延伸查詢new window
17.黃祥峰(2005)。商店形象、顧客滿意對顧客忠誠影響之研究--以台灣大型購物中心為例(碩士論文)。真理大學。  延伸查詢new window
圖書
1.黃俊英、林震岩(1997)。SAS經析與實例。臺北市：華泰書局。  延伸查詢new window
2.曾光華(2011)。服務業行銷與管理。新北市：前程文化。  延伸查詢new window
3.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY：Guilford Press。  new window
4.榮泰生(2011)。AMOS與研究方法。五南圖書出版股份有限公司。  延伸查詢new window
5.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
6.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
7.邱皓政(2006)。量化研究與計量分析：SPSS中文視窗版資料分析範例解析。五南。  延伸查詢new window
其他
1.Chakrabarty, S.，Whitten, D.，Green, K.(2007)。Understanding service quality and relationship quality in IS outsourcing: Client orientation and promotion, project management effectiveness and the tadk-technology-structure fit。  new window
圖書論文
1.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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