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題名:探討影響遊客滿意度之關鍵因素分析--以花蓮縣為例
書刊名:真理觀光學報
作者:池文海 引用關係林憬
作者(外文):Chih, Wen-haiLin, Ching
出版日期:2005
卷期:3
頁次:頁1-26
主題關鍵詞:旅遊動機行前決策實際體驗滿意度Motive of travelPre-departure decisionDegree of satisfaction of real experience
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:153
  • 點閱點閱:16
政府目前正大力推廣國內觀光旅遊,本研究由遊客的旅遊動機、行前決策、遊客滿意度三個構面來探討影響花蓮遊客實際體驗滿意度之關鍵因素且加以分析。利用SPSS10.0統計套裝軟體進行資料分析,研究結果發現:影響滿意度之關鍵因素在動機部分發,遊客大都是因為「慕名嚮往及獲取新體驗」,在出發前較會考慮的是「個人適宜的評估階段」,在實際體驗滿意度的因子中「活動設施及環境」這項因子對遊憩滿意度的影響最大,若花蓮的「經營及實質環境」有改善,遊客則更願意到花蓮旅遊。此研究結果可提供政府機關及相關業者未來在經營、及開發旅遊路線時,能從遊客的動機開始,作為規劃、行銷觀光政策的參考依據,進而開發遊客想要的旅遊景點以提升旅遊品質。
The government has currently made great efforts to promote domestic tourism. This research examined the effects of key factors upon the degree of tourists’ satisfaction in Hualien County from three aspects, such as motive of travel, pre-departure decision-making and the degree of satisfaction of real experiences. SPSS 10.0 statistics software was used to conduct data analyses and the results were as follows: in terms of the effect of the key factor, travel motive, upon tourists’ satisfaction, tourists are mainly motivated by “reputations and acquisitions of new experiences.” “Personal suitability evaluation phase” is more often considered in their –re-departure decision-making. In respect of the degree of satisfaction of real experiences, “activity facilities and environment” have the greatest impact upon recreational satisfaction. If “management and the actual environment” in Hualien can be improved, then tourists will be more willing to come to Hualien. The results obtained from this research can serve as references for government institutions as well as parties concerned in the tourism industry in their management and development of travel routes. The aspect of tourists’ motive of travel will be the starting point to help formulate and market tourism policies and further develop travel spots desired by tourists in order to promote the quality of travel.
期刊論文
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2.Hou, C. H.、Yao, C. W.(1997)。A study of relationships between residents attitude of leisure and satisfaction for using neighborhood park in Taichung City。Outdoor Recreation Association,177-178。  new window
3.Wang, P. J.(1997)。Reliability analysis of visitors' questionnaire design for Shanping Natural Education Aress。Taiwn J For Sci,12(2),217-222。  new window
4.Driver, B. L.、Brown, P. J.(1975)。A Social-psychological Definition of Recreation Demand, with Implications for Recreation Resource Planning。Assessing Demand for Outdoor Recreation,12(8),62-88。  new window
5.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究,9(1),57-77。new window  延伸查詢new window
6.吳忠宏、黃宗成(20011200)。玉山國家公園管理處服務品質之研究:以遊客滿意度為例。國家公園學報,11(2),117-135。new window  延伸查詢new window
7.Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research,24(3),207-224。  new window
8.陳水源(19881000)。遊客遊憩需求與遊憩體驗之研討。戶外遊憩研究,1(3),25-51。new window  延伸查詢new window
9.林晏州(1984)。遊憩者選擇遊憩區行為之研究。都市與計劃,10(3),33-49。  延伸查詢new window
10.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
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學位論文
1.張恕忠(2002)。遊客對休閒漁業活動之態度與體驗之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.吳運全(2002)。環境態度與遊憩體驗關係之研究--以綠島為生態旅遊例(碩士論文)。國立體育學院。  延伸查詢new window
3.黃淑美(1996)。遊客對北海岸風景特定區住宿設施及服務的偏好與滿意度之研究(碩士論文)。東海大學。  延伸查詢new window
4.高崇倫(1999)。遊客對國營休閒農場遊憩環境體驗之研究--以武陵農場為例(碩士論文)。中國文化大學。  延伸查詢new window
5.顏文甄(2001)。遊客對玉山國家公園服務品質滿意度之研究(碩士論文)。中國文化大學。  延伸查詢new window
6.方怡堯(2002)。溫泉遊客遊憩涉入與遊憩體驗關係之研究--以北投溫泉為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
7.黃錦照(2002)。田中森林公園遊客旅遊動機與滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
8.阮聘茹(2001)。郵輪遊憩參與影響因素之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
9.葉茂生(2001)。澎湖吉貝島遊客對海域遊憩活動滿意度之研究(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Tillman, L. J.(1985)。Design for human ecosystem。New York, NY:Van Nostrand Reinhold Company。  new window
2.王大立(1994)。都市生活環境整體指標之研究。行政院國科會科資中心。  延伸查詢new window
3.陳思倫、林連聰、歐聖榮(1997)。觀光學概論。台北:國立空中大學。  延伸查詢new window
4.Hampel, C. J.、Hunt, H. K(1977)。Consumer satisfaction with the home buying process, conceptualization and dissatisfaction。Cambridge, MA:Science Institute。  new window
5.Rodgers, H. B.(1977)。Rationalising sport policies, sport in its social context: international comparisons。Strasbourg:Council of European Committee on Sport。  new window
6.黃俊英(1985)。多變量分析。中國經濟企業研究所。  延伸查詢new window
7.Clawson, M.、Knetsch, J. L.(1966)。Economic of Outdoor Recreation。The Johns Hopkins University Press。  new window
8.Miller, J. A.、Hunt, H. K.(1980)。Exploring satisfaction, modifying models, eliciting Expectation, Posing problem and making measurement of consumer satisfaction and dissatisfaction。Cambridge, MA:Marketing Science Institute。  new window
9.Bryman, Alan、Cramer, Duncan(1997)。Quantitative data analysis with SPPS for windows: A guide for social scientists。Routledge。  new window
10.Neuman, W. Lawrence(2000)。Social Research Methods: Qualitative and Quantitative Approaches。Allyn and Bacon。  new window
11.Chubb, M.、Chubb, H. R.(1981)。One Third of Our Time?: An Introduction to Recreation Behavior and Resources。New York, NY:John Wiley & Sons。  new window
12.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
13.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Driver, B. L.、Tocher, R. C.(1970)。Toward a Behavioral Interpretation of Recreational engagements, with implications for Planning。Elements of Outdoor Recreation Planning。Ann Arbor, MI:The University of Michigan Press。  new window
 
 
 
 
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