臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：信用卡產業品牌忠誠度及顧客終身價值之實證研究
書刊名：中國廣告學刊
作者：廖啟順
出版日期：2007
卷期：12
頁次：頁72-89
主題關鍵詞：品牌信任；品牌忠誠度；顧客終身價值；附加服務；核心服務
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:55
  • 點閱點閱:57
本研究針對不同的信用卡品牌類型，試著了解影響品牌忠誠度評估之因素及品牌忠誠度對顧客終身價值影響。另外，本研究假定品牌信任、核心及附加服務滿意度對於顧客將身價值關靜、受品牌忠誠度中介影響。研究對象以居住在台北地區的消費者為主，採用LISREL進行資料分析及研究假說之驗證。研究結論妒下:(1)品牌信任對品牌忠誠度有正向影響;(2)核心服務滿意對品牌忠誠度有正向影響; (3)附 加服務滿意對品牌忠識度有正向影響;(4)品牌忠誠度對對顧客終身價值有正向影響。本研究呈現出品牌信任、核心及附加服務滿意度可透過品牌忠誠之中介影響顧 客終身價值。
期刊論文
1.Card News(2000)。Consumers basically satisfied with primary credit card accounts。Card News，15(18)，1。  new window
2.Goyal, A.(2004)。Role of supplementary services in the purchase of credit card services in india。Asia Pacific Journal of Marketing and Logistics，16(4)，36-51。  new window
3.Kaynak, E.、Harcar T.(2001)。Consumers' attitudes and intentions towards credit card usage in an advanced developing country。Journal of Financial Services Marketing，6(1)，24-39。  new window
4.Reynolds, T. J.、Gutman, J.(1984)。Advertisting is image management。Journal of Advertising Research，24(1)，27-38。  new window
5.Grönroos, C.(1978)。A service-oriented approach to marketing of services。European Journal of Marketing，12(8)，588-601。  new window
6.Ambler, T.(1994)。Marketing's third paradigm: Guanxi。Business Strategy Review，5(4)，69-80。  new window
7.Dwyer, F. R.(1989)。Customer lifetime valuation to support marketing decision making。Journal of Direct Marketing，3(4)，8-15。  new window
8.Frank, R. E.(1962)。Brand choice as a probability process。Journal of Business，35(1)，43-56。  new window
9.Maffei, R. B.(1960)。Brand preferences and simple Markov processes。Operations Research，8(2)，210-218。  new window
10.Shugan, S. M.(2005)。Brand Loyalty Programs: Are They Shams?。Marketing Science，24(2)，185-193。  new window
11.Jacoby, Jacob(1971)。A model of multi-brand loyalty。Journal of Advertising Research，11(3)，25-31。  new window
12.馮正民、鄭光遠(20060600)。探討航空公司員工滿意度與顧客忠誠度關係之研究：由服務行為之觀點探討。運輸計劃，35(2)，191-231。new window  延伸查詢new window
13.Elsner, R.、Krafft, M.、Huchzermeier, A.(2004)。Optimizing Rhenania's Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment。Management Science，23(2)，192-206。  new window
14.Venkatesan, R.、Kumar, V.(2004)。A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy。Journal of Marketing，68(4)，106-125。  new window
15.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。  new window
16.Day, George S.(1969)。A two-dimensional concept of brand loyalty。Journal of Advertising Research，9(3)，29-36。  new window
17.Reinartz, Werner J.、Kumar, V.(2000)。On the Profitability of Long-life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing。Journal of Marketing，64(4)，17-35。  new window
18.Moskowitz, H.、Cohen, D.、Krieger, B.、Rabino, S.(2001)。Interest and reaction time analysis of credit card offers: Managerial implications of high level research procedures。Journal of Financial Services Marketing，6(2)，172-189。  new window
19.Sheth, Jagdish N.(1968)。A factor analytical model of brand loyalty。Journal of Marketing Research，5(4)，395-405。  new window
20.呂鴻德、賴宏誌、謝憶文(20001200)。顧客滿意構面、品牌忠誠度與顧客終身價值關係之研究--LISREL模式之實證。中原學報，28(4)，25-36。  延伸查詢new window
21.Blackston, Max(1992)。Observations: Building Brand Equity by Managing the Brand's Relationships。Journal of Advertising Research，32(3)，79-83。  new window
22.Berger, Paul D.、Nasr, Nada I.(1998)。Customer Lifetime Value: Marketing Models and Applications。Journal of Interactive Marketing，12(1)，17-30。  new window
23.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing，12(4)，11-19。  new window
24.Rust, Roland T.、Lemon, Katherine N.、Zeithaml, Valarie A.(2004)。Return on Marketing: Using Customer Equity to Focus Marketing Strategy。Journal of Marketing，68(1)，109-127。  new window
25.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review，34(1)，116-128。  new window
26.Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The evolution and future of national customer satisfaction index models。Journal of Economic Psychology，22(2)，217-245。  new window
27.Jain, Dipak、Singh, Siddhartha S.(2002)。Customer Lifetime Value Research in Marketing: A Review and Future Directions。Journal of Interactive Marketing，16(2)，34-47。  new window
28.曾義明、廖本哲、簡詠喜(20040600)。產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究。企業管理學報，61，29-50。new window  延伸查詢new window
29.吳長生、詹雅萍(20050600)。服務品牌權益、便利性、再惠顧意願與顧客終身價值間之關係。商學學報. 空大，13，1-14。new window  延伸查詢new window
30.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
31.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
32.Bearden, William O.、Lichtenstein, Donald R.、Teel, Jesse E.(1984)。Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements。Journal of Retailing，60(2)，11-34。  new window
33.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgements。Journal of the Academy of Marketing Science，28(1)，150-168。  new window
34.林聖偉、李君如(20060600)。品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行社海外團體套裝旅遊為例。旅遊管理研究，6(1)，63-81。new window  延伸查詢new window
35.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research，45(1)，1-18。  new window
36.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
37.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
38.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。  new window
39.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
40.Goodman, J.(1989)。The Nature of Customer Satisfaction。Quality Progress，22(2)，37-40。  new window
41.Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。  new window
學位論文
1.McDonald, M.(1996)。Service Quality and Customer Lifetime Value in Professional Sport Franchises(博士論文)。University of Massachusetts。  new window
圖書
1.Griffin, J.(1995)。Customer Loyalty: How to Earn It, How to Keep It。Simon and Schuster Inc.。  new window
2.Jackson, R.、Wang, P.(1994)。Strategic Database Marketing。Lincolnwoon, IL：NTC Business Books。  new window
3.Lovelock, Christopher H.(1991)。Services Marketing。Upper Saddle River, New Jersey：Prentice-Hall。  new window
4.Buell, Victor P.(1984)。Marketing management: a strategic planning approach。New York：McGraw-Hill。  new window
5.Hughes, Arthur M.(1994)。Strategic Database Marketing。Chicago, IL：Probus Publishing。  new window
6.Normann, Richard(1984)。Service Management: Strategy and Leadership in Service Businesses。John Wiley and Sons。  new window
7.Peppers, Don、Rogers, Martha(1993)。The one to one future: Building relationships one customer at a time。New York, NY：Doubleday。  new window
8.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
9.Kotier, P.、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management。Prentice-Hall (Singapore) Re Ltd.。  new window
10.Kotler, Philip(2000)。Marketing Management: An Asian Perspective。Prentice-Hall, Inc.。  new window
11.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
單篇論文
1.Cards International(2005)。Taiwan Credit Card Issuance hits 44 Million，London。  new window
其他
1.Sanchez, J. G.(2004)。Customer Relationship Marketing: Building Customer Relationships for Enduring Profits in a Wired Economy，www. zunch. com/pdf/zunch_crm. pdf。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1379（臺灣：1368，外國：11） ／ 本年度總使用人次：1827278 ／ 訪客人次（自102年09月）：67643068
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上