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題名：廣播資訊接受度及移轉障礙對高速公路小汽車駕駛人路線移轉行為意向之影響
書刊名：運輸計劃
作者：馮正民 引用關係／郭奕妏 引用關係
作者(外文)：Feng, Cheng-min／Kuo, Yi-wen
出版日期：2007
卷期：36:1
頁次：頁1-30
主題關鍵詞：即時交通資訊接受度；路線移轉障礙；移轉行為意向；探索性因素分析；結構方程模式；Acceptance of real-time traffic information；Switching barrier；Switching behavior intention；Exploratory factor analysis；EFA；Structural equation modeling；SEM
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:23
  • 點閱點閱:33
本研究目的在於分析國道客運公司的相對市場定位。在成對比較的服務屬性滿意度下，藉由選擇圖像的分析方法，分別構建以市場區隔與隨機權重法的定位模式，以比較兩種指定方法的優劣，並以二維空間的展示分析各家國道客運公司的相對定位及競爭關係，本文亦提出有效的係數限制規則，以符合定位係數的認定與標準化。研究結果顯示，機率型的隨機權重法具有較佳的模式解釋能力。在服務屬性方面，行車可靠度與旅客舒適度會顯著影響國道客運業者的相對定位。此外，個體社經變數必須以空間維度的觀念指定於定位模式中，才可正確考量個體社經變數對於市場定位的影響。實證研究是以臺北－高雄間的國道客運選擇行為為對象，並以成對比較法設計問卷以進行顯示偏好數據的蒐集。
The aim of this study is to investigate the relative market positioning of intercity bus companies. The pairwise comparison method was employed to collect data on traveler satisfaction with the service quality of these companies. By using the positioning method of choice map, specifications of market segmentation and random weight were respectively constructed to compare model performances. The relative positioning and competition between intercity bus companies were revealed by a two-dimensional map. An effective coefficient-restricted rule was also proposed to identify and normalize the positioning coefficients. The empirical results show that the market positioning model with the specification of random weight has better explanatory power, and traveler satisfaction with travel reliability and comfort significantly influences the relative positioning of intercity bus companies. In addition, individual socioeconomic characteristics, as well as positioning coefficients, should be specified in the form of space dimension to gain more accurate positioning effects. The intercity bus choice behavior between Taipei and Kaohsiung was used for the empirical study, and the revealed preference data were collected using pairwise-comparison questionnaires.
期刊論文
1.任維廉、呂堂榮(20040600)。國道客運乘客知覺之服務品質，滿意度與移轉障礙對其行為意向之影響。運輸計劃，33(2)，421-447。new window  延伸查詢new window
2.Fujii, S.、Jakobsson, C.、Garling, T.(2000)。Determinants of Private Car Users' Acceptance of Road Pricing。Transport Policy，7(2)，135-158。  new window
3.Davis, F. D.(1993)。User acceptance of information technology: Systems characteristics, user perceptions and behavioral impacts。International Journal of Man-Machine Studies，38(3)，475-487。  new window
4.Balabanis, G.、Reynolds, N.、Simintiras, A.(2006)。Bases of e-store loyalty: Perceived switching barriers and satisfaction。Journal of Business Research，59(2)，214-224。  new window
5.Maute, Manfred F.、Forrester, William R. Jr.(1993)。The structure and determinants of consumer complaint intentions and behavior。Journal of Economic Psychology，14(2)，219-247。  new window
6.周榮昌、陳志成、翁美娟(20030300)。即時交通資訊對高速公路使用者路線移轉之影響。運輸學刊，15(1)，25-47。new window  延伸查詢new window
7.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy，28(2)，145-159。  new window
8.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing，76(2)，259-274。  new window
9.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research，55(6)，441-450。  new window
10.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
11.Patterson, P. G.、Smith, T.(2003)。A cross-cultural study of switching barriers and propensity to stay with service providers。Journal of Retailing，79(2)，107-120。  new window
12.董啟崇、陳怡憓(20061200)。車內導引資訊系統影響駕駛者路線移轉行為之分析。運輸學刊，18(4)，365-390。new window  延伸查詢new window
13.周榮昌、劉祐興、連思源(20061200)。高速公路高乘載專用車道接受度之分析。運輸學刊，18(4)，331-363。new window  延伸查詢new window
14.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
15.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
16.Jou, R. C.、Weng, M. C.、Chen, C. C.、周榮昌、Weng, Mei-Chuan、陳志成(2005)。The Evaluation of High Occupancy Vehicle Lanes on Sun Yat-Sen Freeway in Taiwan。Journal of Advanced Transportation，39(2)，169-192。  new window
17.張美香、周家瑜、徐嘉怡(2003)。都市地區通勤者路徑 / 出發時間選擇行為分析－以新竹地區為例。中華管理評論國際學報，6(6)，83-97。  延伸查詢new window
18.Fujii, Satoshi、Gärling, Tommy、Jakobsson, Cecilia、周榮昌(2004)。A Cross-country Study of Fairness and Infringement on Freedom as Determinants of Car Owners' Acceptance of Road Pricing。Transportation，31(3)，285-295。  new window
19.Schade, Jens、Schlag, Bernhard(2003)。Acceptability of Urban Transport Pricing Strategies。Transportation Research，6F(5)，45-61。  new window
20.Madanat, Samer M.、Yang, C. Y. David、Yen, Ying-Ming(1995)。Analysis of Stated Route Diversion Intentions under Advanced Traveler Information Systems Using Latent Variable Modeling。Transportation Research Record，1485，10-17。  new window
21.Khattak, Asad J.、Schofer, Joseph L.、Koppelman, Frank S.(1993)。Commuters' Enroute Diversion and Return Decisions: Analysis and Implications for Advanced Traveler Information Systems。Transportation Research, Part A: Policy and Practice，27A(2)，101-111。  new window
22.Ben-Akiva, Moshe、De Palma, Andre、Kaysi, Isam(1991)。Dynamic Network Models and Driver Information System。Transportation Research, Part A: General，25A(5)，251-266。  new window
23.周榮昌、Lam, Soi-Hoi、劉祐興、Chen, Ke-Hong(2005)。Route Switching Behavior on Freeways with the Provision of Different Types of Real-Time Traffic Information。Transportation Research, Part A: Policy and Practice，39A(5)，445-461。  new window
24.Yin, Yafeng、Yang, Hai(2003)。Simultaneous Determination of the Equilibrium Market Penetration and Compliance Rate of Advanced Traveler Information Systems。Transportation Research, Part A: Policy and Practice，37A(2)，165-181。  new window
25.Floyd, Myron、Jang, Hochan、Noe, Francis P.(1997)。The Relationship between Environmental Concern and Acceptability of Environmental Impacts among Visitors to Two U.S. National Park Settings。Journal of Environmental Management，51(4)，391-412。  new window
會議論文
1.Kroes, E. P.、Sheldon, R. J.(1986)。The Use of Attitude Models and Stated Preference Models in Practical Transport Analysis。Behavioural Research for Transport Policy: The 1985 International Conference on Travel Behaviour, Noordwijk, the Netherlands，307-326。  new window
2.溫傑華、藍武王、趙國婷(2001)。國道客運車輛下層設置座位或臥舖接受之研究。0。221-230。  延伸查詢new window
3.周榮昌、劉祐興、吳萍樺(2004)。自用車使用者對道路定價接受意向與預期使用率間之關係。0。51-67。  延伸查詢new window
學位論文
1.陳永霖(2005)。運輸需求管理策略接受（滿意）意向及其對相關旅運行為影響之研究，0。  延伸查詢new window
圖書
1.Hatcher, L.(1998)。A Step-by-step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling。Cary：SAS Institute Inc.。  new window
2.陳順宇(1998)。多變量分析。臺南市：陳順宇發行 臺北市 : 華泰書局總經銷。  延伸查詢new window
3.Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill Irwin Publisher。  new window
4.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
5.黃芳銘(2002)。結構方程模式--理論與應用。臺北市：五南。  延伸查詢new window
6.Hayduk, Leslie A.(1987)。Structural Equation Modeling with LISREL: Essentials and Advanced。Baltimore, MD：The John Hopkins University Press。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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