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題名:消費者購買成藥之顧客忠誠度探討
書刊名:企業管理學報
作者:池文海 引用關係張書豪楊朝堂
作者(外文):Chih, Wen-haiChang, Shu-haoYang, Tsau-tang
出版日期:2007
卷期:74
頁次:頁137-166
主題關鍵詞:品牌權益知覺價值關係品質知覺風險顧客忠誠度Brand equityPerceived valueRelationship qualityPerceived riskCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:31
期刊論文
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4.Dunn, M. G.、Murphy, P. E.、Skelly, G. U.(1986)。The influence of perceived risk on brand preference for supermarket products。Journal of Retailing,62(2),204-216。  new window
5.Jones, H.、Farquhar, J. D.(2003)。Contact Management and Customer Loyalty。Journal of Financial Services Marketing,8(1),71-78。  new window
6.Feldwick, Paul(1996)。What is brand equity anyway, and how do you measure it?。Journal of the Market Research Society,38(2),85-104。  new window
7.Collins, B.(1999)。Pairing Relationship Value and Marketing。Australasian Marketing,7(1),63-71。  new window
8.Hepworth, M.、Mateus, P.(1994)。Connecting Customer Loyalty to the Bottom Line。Canadian Business Review,21(4),40-43。  new window
9.Hoover, R. J.、Green, R. T.、Saegert, J.(1978)。A Cross-national Study of Perceived Risk。Journal of Marketing,42(3),102-108。  new window
10.Pires, Guilherme、Stanton, John、Eckford, Andrew(2004)。Influences on the Perceived Risk of Purchasing Online。Journal of Consumer Behaviour,4(2),118-131。  new window
11.Vijayasarathy, L. R.、Jones, J. M.(2000)。Print and Internet Catalog Shopping: Assessing Attitudes and Intentions。Internet Research,10(3),191-202。  new window
12.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
13.Swan, J. E.、Nolan, J. J.(1985)。Gaining customer trust: A conceptual guide for the salesperson。The Journal of Personal Selling & Sales Management,5(2),39-48。  new window
14.Kim, W. G.、Cha, Y.(2002)。Antecedents and consequences of relationship quality in hotel industry。International Journal of Hospitality Management,21(4),321-338。  new window
15.Wang, Yong-gui、Lo, Hing-Po、Chi, Ren-yong、Yang, Yong-heng(2004)。An integrated framework for customer value and customer-relationship-management performance: A customer-based perspective from China。Managing Service Quality,14(2/3),169-182。  new window
16.Kim, Peter(1990)。A Perspective on Brands。Journal of Consumer Marketing,7(4),63-67。  new window
17.Morgan, Rory P.(2000)。A Consumer-Oriented Framework of Brand Equity and Loyalty。International Journal of Market Research,42(1),65-78。  new window
18.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。  new window
19.Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science,12(1),28-52。  new window
20.Macintosh, Gerrard、Lockshin, Lawrence S.(1997)。Retail relationships and store loyalty: a multi-level perspective。International Journal of Research in marketing,14(5),487-497。  new window
21.Keating, B.、Rugimbana, Robert、Quazi, A.(2003)。Differentiating Between Service Quality and Relationship Quality in Cyberspace。Managing Service Quality,13(3),217-232。  new window
22.Doolin, B.、Dillon, S.、Thompson, F.、Corner, J. L.(2005)。Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand Perspective。Journal of Global Information Management,13(2),66-88。  new window
23.Capon, N.、Burke, M.(1980)。Individual product class and task-related factors in consumer information processing。Journal of Consumer Research,7(3),314-326。  new window
24.Patterson, P. G.、Spreng, R. A.(1997)。Modelling the Relationship between Perceived Value, Satisfaction and Repurchase Intentions in a Business-to-business, Services Context: An Empirical Examination。International Journal of Service Industry Management,8(5),414-434。  new window
25.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
26.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
27.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Service Selling: An Interpersonal Influence perspective。Journal of Marketing,54(3),68-81。  new window
28.Webster, F. E. Jr.(2000)。Understanding the Relationships among Brands, Consumers, and Resellers。Journal of the Academy of Marketing Science,28(1),17-23。  new window
29.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing,16(2),163-180。  new window
30.Bilkey, Warren J.、Nes, Erik B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies,13(1),89-99。  new window
31.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
32.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
33.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
34.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
35.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
36.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
37.Lagace, Rosemary R.、Dahlstrom, Robert、Gassenheimer, Jule B.(1991)。The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry。Journal of Personal Selling and Sales Management,11(4),39-47。  new window
38.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
39.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
40.Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science,18(1),51-65。  new window
41.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing,30(2),19-30。  new window
42.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
43.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
44.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
45.Hennig-Thurau, T.、Klee, A.(1997)。The impact of customer satisfaction and relationship quality and customer retention: a critical reassessment and model development。Psychology and Marketing,14(8),737-764。  new window
46.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
47.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management,18(1),67-82。  new window
48.Williams, Larry J.、Hazer, John T.(1986)。Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods。Journal of Applied Psychology,71(2),219-231。  new window
49.Pavlou, Paul A.、Gefen, David(2004)。Building effective online marketplaces with institution-based trust。Information Systems Research,15(1),37-59。  new window
50.Keller, Kevin Lane(1993)。Conceptualizing, measuring, managing customer-based brand equity。Journal of Marketing,57(1),1-22。  new window
51.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
52.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
53.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
54.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
55.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
56.Lim, Kui Suen、Razzaque, Mohammed Abdur(1997)。Brand Loyalty and Situational Effects: An Interactionist Perspective。Journal of International Consumer Marketing,9(4),95-115。  new window
57.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research,32(6),6-12。  new window
58.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgements。Journal of the Academy of Marketing Science,28(1),150-168。  new window
59.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。  new window
60.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing,13(1),59-72。  new window
61.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
62.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science,28(2),195-211。  new window
63.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
64.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
65.Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing,13(4),389-405。  new window
66.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
67.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
68.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
69.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。McGraw-Hill。  new window
2.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。  new window
2.Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluation。Perceived quality: How consumers view stores and merchandise。Lexington Books。  new window
3.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。  new window
 
 
 
 
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