有別於一般的企業，消防工程設備業是屬於較專業且特殊之行業，較少有研究探討影響其品牌權益之因素。本研究檢測消防工程設備業所傳送之服務品質對顧客是否會產生知覺價值以及對品牌權益的影響。經由北區536位六層以上（含六層）之電梯大樓住戶，以及大樓之管理委員為研究範圍。採用問卷調查方式所得資料以SPSS 22統計軟體進行分析，並採用結構方程模式加以驗證，結果顯示：服務品質分別對知覺價值及品牌權益有顯著正向影響。最後，知覺價值對品牌權益有顯著正向影響。此外，比較有趣的是在服務品質的構念上顧客認為業者所提供之服務關懷性是最缺乏的，另外，在知覺價值構念上顧客亦比較在意業者能否提供較貼心的服務；最後，在品牌權益構念上顯示出顧客不太能記得為自己服務的消防工程設備業之公司名稱而缺乏品牌知曉。因此，本研究試圖提供組織管理意涵與擬定對應的行銷策略之參考依據。

Unlike the general enterprises, the fire industry is a relatively professional and special industry, and few studies have explored the factors that affect its brand equity. This study examines whether the service quality transmitted by fire industry has perceived value on customers and its impact on brand equity. The study adopted the use of questionnaire which of 536 householders living on and above the 6th floor as well as the Management Committee of an elevator building in North District. Adopted SPSS 22 to analysis and Structural Equation Modeling (SEM) to test proposed model. The results of the study indicate that service quality has significant positive impact on perceived value and brand equity, and perceived value has significant positive impact on brand equity. In addition, it is interesting that, according to customers, service care is most lacking in terms of service quality. And in terms of perceived value, customers are more concerned with whether considerate service can be provided. Finally, on brand equity, it shows brand awareness problem as customers could hardly remember the names of the fire industry companies after being served. Therefore, this study attempts to provide references for organizational management implications and corresponding marketing strategies as well.