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題名:競選議題與宣傳策略--以周錫瑋競選2005年臺北縣長為例
書刊名:選舉評論
作者:陳彥佑鈕則勳 引用關係
作者(外文):Chen, Yann-yowNiu, Tse-hsun
出版日期:2008
卷期:4
頁次:頁61-88
主題關鍵詞:2005年縣市長選舉周錫瑋競選廣告競選策略形象與主題2005 electionHsi-Wei ChouCampaign advertisingCampaign strategyImageThemes
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:58
  • 點閱點閱:46
期刊論文
1.Carmines, E. G.、Stimson, J. A.(1980)。The Two Faces of Issue Voting。American Political Science Review,74(1),78-91。  new window
2.Axelrod, M. D.(1975)。Ten essentials for good qualitative research。Marketing News,8,6-11。  new window
3.張雅玲(20060900)。2005年臺北縣長選舉之競選廣告媒體策略分析。選舉評論,1,24-43。new window  延伸查詢new window
4.Aime, David、Benoit, W. L.(2005)。Political Televised Advertising in Campaign 2000。Communication Quarterly,53(4),473-493。  new window
5.Armstrong, R. A.(1981)。Public Affairs Versus Public Relations。Public Relations Quarterly,26(3)。  new window
6.Benton, M.、Frazier, P. J.(1976)。The Agenda Setting Function of the Mass Media at Three Levels of ''Information Holding"。Communication Research: An International Quarterly,3(3),261-274。  new window
7.Bowers, T. A.(1994)。Newspaper Political Advertising and the Agenda-Setting Function。Journalism Quarterly,50(3),552-556。  new window
8.Gant, Micheal M.(1983)。Citizens' Evaluations of 1980 Presidential Candidates: Influence of Campaign Strategies。American Politics Quarterly,11,327-348。  new window
9.Ghorpade, Shailendra(1986)。Agenda Setting : A Test of Advertising's Neglected Function。Journal of Advertising Research,26(4),23-27。  new window
10.Hainsworth, B. E.、Meng, M.(1988)。How Corporations Define Issue Management。Public Relations Review,14,18-30。  new window
11.Heath, R. L.、Cousino, K. R.(1988)。Issue Management : End of First Decade Progess Report。Public Relations Review,16(1),6-18。  new window
12.Benoit, W. L.、Pier, R. M.、Blaney, J. R.(1997)。A functional approach to televised political spots: Acclaiming, attacking, defending。Communication Quarterly,45(1),1-20。  new window
13.Calder, B. J.(1977)。Focus groups and the nature of qualitative marketing research。Journal of Marketing Research,14(3),353-364。  new window
14.Atkin, C. K.、Heald, G.(1976)。Effects of political advertising。Public Opinion Quarterly,40,216-228。  new window
15.Cappella, J. N.、Jamieson, K. H.(1994)。Broadcast adwatch effects: A field experiment。Communication research,21(3),342-365。  new window
圖書
1.鈕則勳(2005)。政治廣告:理論與實務。臺北:揚智。  延伸查詢new window
2.Johnson-Cartee, K. S.、Copeland, G. A.、Nimmo, Dan(1997)。Inside Political Campaign: Theory and Practice。Westport, Conn:Praeger。  new window
3.Bibby, John F.(2000)。Politics, Parties, and Elections in America。Belmont, CA:Wadsworth/Thomson Learning。  new window
4.Krueger, R. A.(1988)。Focus Groups。Newbury Park, CA:Sage。  new window
5.吳祥輝(2002)。吳祥輝選舉學。臺北市:遠流出版事業股份有限公司。  延伸查詢new window
6.梁世武(2006)。政治傳播與競選策略。台北:五南圖書。  延伸查詢new window
7.鈕則勳(2007)。個人公關搞什麼。台北:米羅文化。  延伸查詢new window
8.Carmines, E. G.、Stimson, J. A.(1989)。Issue Evaluation -Race and Transformation of American Politics。Princeton, NJ:Princeton University Press。  new window
9.Martz, John D.、Baloyra, Enrique A(1976)。Electoral Mobilization and Public Opinion: The Venezuelan Campaign of 1973。Chapel Hill:The University of North Carolina Press。  new window
10.McNair, Brian(2004)。An Introduction to Political Communication。London:Routledge。  new window
11.鈕則勳(2002)。競選傳播策略:理論與實務。韋伯文化國際出版有限公司。  延伸查詢new window
12.Herrnson, Paul S.(1995)。Congressional Elections: Campaigning at Home and in Washington。Washington, DC:Congressional Quarterly Press。  new window
13.Salmore, Stephen A.、Salmore, Barbara G.(1985)。Candidates, parties, and campaigns: Electoral politics in America。Washington, DC:Congressional Quarterly Inc.。  new window
14.鄭自隆(2004)。競選傳播與臺灣社會。臺北:揚智文化。new window  延伸查詢new window
15.鄭自隆(2001)。競選文宣策略:廣告、傳播與政治行銷。台北:遠流出版事業。new window  延伸查詢new window
16.彭懷恩(2005)。競選傳播。台北:風雲論壇。  延伸查詢new window
17.Fiorina, Morris P.(1981)。Retrospective Voting in American National Election。New Haven, CT:Yale University Press。  new window
18.Kessel, John H.(1992)。Presidential Campaign Politics。Pacific Grove, CA:Brooks/Cole。  new window
19.Morgan, David L.(1988)。Focus Groups as Qualitative Research。Sage Publications。  new window
20.吳宜蓁(1998)。議題管理--企業公關的新興課題。臺北:正中書局。  延伸查詢new window
21.彭懷恩(2004)。政治傳播與溝通。台北:風雲論壇。  延伸查詢new window
22.Cohen, Bernard C.(1963)。The Press and Foreign Policy。Princeton University Press:Greenwood。  new window
23.Campbell, Angus、Converse, Philip E.、Miller, Warren E.、Stokes, Donald E.(1960)。The American Voter。The University of Chicago Press。  new window
其他
1.姚立明(20050720)。名牌政治。  延伸查詢new window
2.鈕則勳(20051202)。新聞局廣告豈非變相助選。  延伸查詢new window
3.鈕則勳(20041204)。候選人各各告急,告訴我為什麼非救你不可。  延伸查詢new window
4.(20050919)。周錫瑋:我要當行動縣長。  延伸查詢new window
5.(20050606)。北縣長初選周錫瑋出線。  延伸查詢new window
6.(20051114)。羅文嘉:周超貸未還沒資格選縣長。  延伸查詢new window
7.(20050606)。北縣周錫瑋出線,將獲提名。  延伸查詢new window
8.(20050827)。主席加持羅文嘉拍文宣周錫瑋騎單車。  延伸查詢new window
9.(20051110)。周錫瑋批綠跳票騙北縣。  延伸查詢new window
10.(20051111)。藍文宣--從美麗島到濟州島。  延伸查詢new window
11.(20051114)。辯論會扯舊案質疑對手4廉。  延伸查詢new window
12.(20051116)。永洲案羅提四問周控誹謗。  延伸查詢new window
13.(20051120)。小馬哥出馬藍搶中間票。  延伸查詢new window
14.(20051120)。邱義仁操盤綠守基本盤。  延伸查詢new window
15.(20051122)。瑋哥部落格連結到羅網站。  延伸查詢new window
16.(20051123)。文宣「敲羅」泛藍5人開砲。  延伸查詢new window
17.(20051125)。藍訴求政黨對決綠打形象牌。  延伸查詢new window
18.(20051202)。兩黨催票搶救主席。  延伸查詢new window
圖書論文
1.Dawson, Paul A.、Zinser, James E.(1976)。Characteristics of Campaign Resource Allocation in the 1972 Congressional Elections。Changing Campaign Techniques : Elections and Values in Contemporary Democracies。Sage Publications。  new window
 
 
 
 
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