臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：產品外部線索及產品知識對於知覺品質的影響效果研究
書刊名：顧客滿意學刊
作者：林素吟
作者(外文)：Lin, Su-yin
出版日期：2008
卷期：4:2
頁次：頁27-55
主題關鍵詞：來源國形象；價格；品牌知名度；產品知識；知覺品質；Country-of-origin image；Price；Brand awareness；Product knowledge；Perceived quality
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:79
由於消費者對於產品品質的知覺，並非受單一因素的影響，爲提高研究的外部效度，故本研究選擇來源國形象、價格、品牌知名度同時探討對知覺品質的主效果。另外，消費者的產品知識在決定消費者行爲是個重要的變數，但在知覺品質的研究中被忽略。因此本研究除了探討來源國形象、價格、品牌知名度對知覺品質的主效果，亦加入消費者的產品知識當幹擾變數，以釐清外部線索與知覺品質之間的關係。本研究將來源國形象、價格與品牌知名度每個變數都分爲兩個層級，採用的是2×（來源國形象）×2（價格）×2（品牌知名度）樣本間的實驗設計，資料分析的方法是以GLM單變量程式進行ANOVA，用來檢測本研究主效果和交互效果的假說。研究結果顯示：對於知覺品質的影響，來源國形象、價格與品牌知名度三者都有主效果，在幹擾方面，產品知識分別與來源國形象和品牌知名度之間有交互作用，但產品知識與價格之間卻無交互作用。
Because a consumer's perception on product quality is not affected only by single factor, in order to enhance the external validity of the study, the study choose country-of-origin image, price, and brand awareness to simultaneously explore their main effects on perceived quality. In addition, product knowledge of consumers is an important variable on the decision of consumer behavior. However, this variable is neglected in the studies of perceived quality. Therefore, in addition of exploring the main effects of country-of-origin image, price, and brand awareness on perceived quality, the study also adds product knowledge of consumers as a moderator to clarify the relationship between extrinsic cues and perceived quality. The study classifies each variables of country-of-origin image, price, and brand awareness into two levels and adopts the between subjects' experimental design of 2(country-of-origin)*2(price)*2(brand awareness). Regarding the method of data analysis, the study uses the univariate of GLM to process ANOVA to test the hypotheses of the main effects and interaction effects. The study results indicate that, regarding the effects on perceived quality, all of country-of-origin image, price, and brand awareness have main effects; in the other aspects, there are interaction effects of product knowledge respectively with country-of-origin image and brand awareness, but the interaction effect of product knowledge and price is not found.
期刊論文
1.Baker, T. L.、Hunt, J. B.、Scribner, L. L.(2002)。The effect of introducing a new brand on consumer perceptions of current brand similarity: The roles of product knowledge and involvement。Journal of Marketing Theory and Practice，10(4)，45-57。  new window
2.Johansson, J. K.(1989)。Determinants and effects of the use of “made in” labels。International Marketing Review，6(1)，47-58。  new window
3.Moon, B. J.(2004)。Effects of consumer ethnocentrism and product knowledge on consumers' utilization of country-of origin information。Advances in Consumer Research，31(1)，667-673。  new window
4.Kardes, F. R.、Posavac, S. S.、Cronley, M. L.(2004)。Consumer inference: A review of processes, bases, and judgment contexts。Journal of Consumer Psychology，14(3)，230-256。  new window
5.Cowley, Elizabeth、Mitchell, Andrew A.(2003)。The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information。Journal of Consumer Research，30(3)，443-454。  new window
6.Darling, J. R.(1981)。The Competitive Marketplace Abroad: A Comparative Study。Columbia Journal of World Business，16(3)，53-62。  new window
7.Blair, M. E.、Innis, D. E.(1996)。The Effects of Product Knowledge on the Evaluation of Warranted。Brands, Psychology and Marketing，13(5)，445-456。  new window
8.Gardner, M. P.(1983)。Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluation。Journal of Consumer Research，10(3)，310-318。  new window
9.Lotz, S. L.、Hu, M. Y.(2001)。Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach。Journal of Marketing Management，17(1/2)，105-135。  new window
10.Monroe, K. B.、Dodds, William B.(1988)。A Research Program for Establishing the Validity of the Price-Quality Relationship。Journal of the Academy of Marketing Science，16(1)，151-168。  new window
11.Okechuku, C.(1994)。Importance of Product Country of Origin: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands。European Journal of Marketing，28(4)，5-19。  new window
12.Roth, M. S.、Romeo, J. B.(1992)。Matching Product Category and Country Image Perception: A Framework for Managing Country-of-Origin。Effect, Psychological Review，86(2)，78-123。  new window
13.Swaminathan, Vanitha(2003)。The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge。Journal of Consumer Psychology，13(1/2)，93-101。  new window
14.Bellizzi, J. A.、Krueckeberg, H. F.、Hamilton, J. R.、Martin, W. S.(1981)。Consumer Perceptions of National, Private, and Generic Brands。Journal of Retailing，57(4)，56-70。  new window
15.Rao, Akshay R.、Sieben, Wanda A.(1992)。The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined。Journal of Consumer Research，19(2)，256-270。  new window
16.Erickson, Gary M.、Johansson, Johny K.、Chao, Paul(1984)。Image Variables in Multi-Attitude Product Evaluations: Country-of-Origin Effects。Journal of Consumer Research，11(1)，694-699。  new window
17.Maheswaran, D.(1994)。Country of origin as stereotype: Effects of consumer expertise and attribute strength on product evaluations。Journal of Consumer Research，21(2)，354-365。  new window
18.Lehto, X. Y.、Kim, D. Y.、Morrison, A. M.(2006)。The Effect of Prior Destination Experience on Online Information Search Behaviour。Tourism and Hospitality Research，6(2)，160-178。  new window
19.Erevelles, Sunil、Roy, Abhik、Vargo, Stephen L.(1999)。The Use of Price and Warranty Cues in Product Evaluation: A Comparison of U. S. and Hong Kong Consumers。Journal of International Consumer Marketing，11(3)，67-91。  new window
20.Park, C. W.、Lessig, V. P.(1981)。Familiarity and Its Impact on Consumer Decision Biases and Heuristics。Journal of Consumer Research，8(2)，223-231。  new window
21.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research，17(2)，141-148。  new window
22.Han, C. M.(1990)。Testing the Role of Country Image in Consumer Choice Behaviour。European Journal of Marketing，24(6)，24-40。  new window
23.Lantz, G.、Loeb, S.(1996)。Country of origin and ethnocentrism: An analysis of Canadian and American preferences using social identity theory。Advances in Consumer Research，23(1)，374-378。  new window
24.Schooler, R. D.(19651100)。Product Bias in the Central American Common Market。Journal of Marketing Research，2(4)，394-397。  new window
25.Tse, David K.、Gorn, Gerald J.(1993)。An Experiment on The Salience of Country-of-Origin in The Era of Global Brands。Journal of International Marketing，1(1)，57-76。  new window
26.Wall, Marjorie、Liefeld, J.、Heslop, L. A.(1991)。Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: A Covariance Analysis。Journal of the Academy of Marketing Sciencey，19(2)，105-113。  new window
27.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research，12(1)，1-16。  new window
28.Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
29.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research，21(4)，309-333。  new window
30.Bei, Lien-Ti、Widdows, Richard(1999)。Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach。Journal of Consumer Affairs，33(1)，165-186。  new window
31.Nagashima, A.(1970)。A Comparison of Japanese and US Attitudes toward Foreign Products。Journal of Marketing，34(1)，68-74。  new window
32.Schmidt, Jeffrey B.、Spreng, Richard A.(1996)。A Proposed Model of External Consumer Information Search。Journal of the Academy of Marketing Science，24(3)，246-256。  new window
33.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。  new window
34.Miyazaki, A.、Grewal, D.、Goodstein, R.(2005)。The effect of multiple extrinsic cues on quality perceptions: A matter of consistency。Journal of Consumer Research，32(1)，146-153。  new window
35.Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research，48(1)，5-15。  new window
36.Hong, S.-T.、Wyer, R. S. Jr.(1989)。Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective。Journal of Consumer Research，16(2)，175-187。  new window
37.Verlegh, Peeter W. J.、Steenkamp, Jan-Benedict E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology，20(5)，521-546。  new window
38.Johansson, Johny K.、Douglas, Susan P.、Nonaka, Ikujiro(1985)。Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective。Journal of Marketing Research，22(4)，388-396。  new window
39.Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing，58(2)，81-95。  new window
40.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。  new window
41.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
42.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
43.Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science，22(1)，16-27。  new window
44.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
45.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
46.Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluation。Advances in Consumer Research，12(1)，85-90。  new window
47.Hult, G. M.、Keillor, B. D.、Hightower, R.(2000)。Valued product attributes in an emerging market: a comparison between French and Malaysian consumers。Journal of World Business，35(2)，206-220。  new window
會議論文
1.Olson, Jerry C.、Jacoby, Jacob(1972)。Cue Utilization in the Quality Perception Process。Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。  new window
學位論文
1.周俊余(2005)。消費者開放程度與產品知識對於產地國到產品判斷間關係的調節效果(碩士論文)。國立清華大學。  延伸查詢new window
2.廖敏峰(1992)。價格、品牌、商店等外部訊息對大學生消費者產品評估的影響分析(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
2.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
圖書論文
1.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：277（臺灣：265，外國：12） ／ 本年度總使用人次：2432875 ／ 訪客人次（自102年09月）：68231986
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上