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A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science，19(3)，177-185。 | | 23. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。 | | 24. | Aladwani, A. M.、Palvia, P. C.(2002)。Developing and validating an instrument for measuring user-perceived web quality。Information & Management，39(6)，467-476。 | | 25. | 張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報，45，1-35。 延伸查詢 | | 26. | Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research，18(4)，416-427。 | | 27. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 28. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。 | | 29. | Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research，30(2)，234-245。 | | 30. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 31. | Cheung, W. M.、Huang, W.(2002)。An Investigation of Commercial Usage of the World Wide Web: A Picture from Singapore。International Journal of Information Management，22(5)，377-388。 | 學位論文| 1. | 呂國賢(1997)。臺灣觀光旅館網路行銷之研究，臺北。 延伸查詢 | | 2. | 洪啟明(2005)。觀光客出國旅遊參與型態與重遊意願關係之研究：以日本線為例(碩士論文)。大葉大學。 延伸查詢 | 圖書| 1. | Mill, R. C.(1992)。The Tourism System: An Introductory Text。New Jersey：Prentice-Hall。 | | 2. | Middleton, V. T. C.(1994)。Marketing in Travel and Tourism。Marketing in Travel and Tourism。Oxford：Butterworth-Heinemann。 | | 3. | 黃深勳、曹勝雄、容繼業、陳建和(2005)。觀光行銷學。臺北縣蘆洲市：國立空中大學。 延伸查詢 | | 4. | 容繼業(1996)。旅行業理論與實務。臺北市：揚智文化事業股份有限公司。 延伸查詢 | | 5. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。 | | 6. | Aaker, David A.(1996)。Building Strong Brand。Free Press。 | | 7. | 黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。 延伸查詢 | | 8. | Morrison, Alastair M.(1996)。Hospitality and travel marketing。Delmar Publishers。 | | 9. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 10. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | | 11. | Loudon, D. L.、Della Bitta, A. J.(1993)。Consumer Behaviour, Concepts and Application。Consumer Behaviour, Concepts and Application。New York, NY。 | 其他| 1. | 趙書珣(2005)。網路電子商務模範生－線上旅遊交易熱呼呼，0。 延伸查詢 | 圖書論文| 1. | Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。 | |
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