本研究的目的為透過一系列嚴謹的分析程序來建立一份具有信效度健身運動的意象量表。一共進行了四個步驟，步驟一為編製行為樣本的題庫、步驟二為探索因素的結構、步驟三為驗證因素的結構、步驟四則採取複核效化來建構量表的效度。受試對象為中部地區，96年上學期、96年下學期、97年上學期修習有氧舞蹈課程、體適能課程、重量訓練課程的大學生（步驟二包含600份有效問卷、步驟三包含509份有效問卷、步驟四包含504份有效問卷）。資料處理的方式包括：探索性因素分析、驗證性因素分析和複核效化。研究結果如下：步驟一共編製61個題項作為試題庫。步驟二的探索性因素分析共獲得三個因素構念，分別是：活力意象、技巧意象、外表意象（解釋變異量為58.53%；內部一致性介於0.87~0.94）。步驟三的競爭模式分析顯示：三因素斜交模式是最為簡效的模式，並且此一模式的內在結構適配評鑑也顯示觀察變項與潛在變項皆具有良好的信度、聚合效度和區別效度。步驟四的複合效化亦顯示三因素斜交模式具有穩定性及預測力。結論：本研究量表具有良好的信、效度，後續的研究人員可以運用本研究所建構的量表進行相關的研究。

The purpose of this study was to develop a reliable and valid inventory to measure college students' exercise imagery by using a series of analytic procedures. This study included four procedures. In procedure one, the item pool was developed; in procedure two, the factor structure was explored; in procedure three, the factor structure was verified; and in procedure four, the cross-validation was used to confirm the validation of the inventory. The subjects were collegiate students who were participated in aerobic dance, physical fitness, or weight training class in the middle part of Taiwan during 961, 962, and 971 terms (procedure two included 600 valid questionnaires, procedure three included 509 valid questionnaires, and procedure four included 504 valid questionnaires). The results were as follows: 1). In procedure one, there were 61 items developed. 2). In procedure two, after the exploratory factor analysis, three factors (energy imagery, technique imagery, and appearance imagery) were obtained from the data. The cumulated explained variance was 58.53%, and the internal consistencies were ranged from 0.87-0.94.3). In procedure three, the competing models strategy showed that the three-factor oblique model was the most efficient one. The internal-component evaluation was found that the observed variables and latent variables have good reliability, convergent validity, and discriminate validity. 4). In procedure four, the cross-validation showed that the model's stability and predictive power were confirmed. Conclusion: The scale developed in this study was with good reliability and validation. The exercise imagery scale could be used in related researches by furure researchers.