This paper is to address three possible approaches for promoting Olympic and Sport Culture Education in East Asia. Three approaches are addressed as follows: The first approach stresses on the personal reflection. The starting point is not to introduce far away ancient history of Greece or un-emulative Olympic stars' achievement, but by showing our personal story with our youngsters. That is to reflect upon our personal life-which is also the philosophy of our life (sporting life). For this I shall call it "The Art of Sporting Life" which deals with "the meaning of sporting life", "the values of sporting life" and "the aesthetics of sporting life". The second approach is to make good use of East Asian pop culture. By revealing this powerful pop-cultural phenomenon as an example, it is hoped that our high power ranking policy makers can learn from this and plan a few more sophisticated strategies to promote Olympic Education programs in our region. The last approach is to create some kinds of cross-cultural Olympic Education curriculum among East Asian Universities. The aims are with two folds: firstly, to build friendship among all international students. Secondly, to increase multicultural interaction and mutual understanding between regional students and international students. This idea can be further developed in cooperation with an international association called UMAP (University Mobility in Asia and the Pacific: www.umap.org). This is another aspect for us to think about Olympic Education in terms of multicultural exchange among East Asian Universities.