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題名:品牌認知對保健食品知覺品質與滿意度影響之整合性分析
書刊名:國立屏東商業技術學院學報
作者:陳玟諭林俊昇 引用關係
出版日期:2009
卷期:11
頁次:頁319-330
主題關鍵詞:品牌聯想品牌形象保健食品知覺品質滿意度Brand associationBrand imaginationHealth foodPerception qualitySatisfaction
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:32
  • 點閱點閱:63
期刊論文
1.Dobni, D.(1990)。n Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17,5-20。  new window
2.Porter, S. S.、Claycomb, C.(1997)。The Influence of Brand Recognition on Retail Store Image。Journal of Product and Brand Mana g ement,6,373-387。  new window
3.Steenkamp, E. M.(1990)。Concept Model of the Quality Perception Process。Journal of Business Research,21(4),309-325。  new window
4.Urala(2004)。Attitudes behind Consumers’ Willingness to Use Functional Food。Nutrition and Food Science,15,7-8。  new window
5.Ibáñez, V. A.、Hartmann, P.、Calvo, P. Z.(2006)。Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs。The Service Industries Journal,26(6),633-650。  new window
6.Bhat, Subodh、Reddy, Srinivas K.(1998)。Symbolic and Functional Positioning of Brands。Journal of Consumer Marketing,15(1),32-44。  new window
7.Varki, Sajeev、Colgate, Mark(2001)。The role of price perceptions in an integrated model of behavioral intentions。Journal of Service Research,3(3),232-240。  new window
8.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。  new window
9.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
10.Singh, Jagdip(1991)。Understanding the structure of consumers' satisfaction evaluations of service delivery。Journal of the Academy of Marketing Science,19(3),223-244。  new window
11.陳振燧、張允文(20010300)。品牌聯想策略對品牌權益影響之研究。管理學報,18(1),75-98。new window  延伸查詢new window
12.別蓮蒂(20030400)。產品契合度與品牌特質聯想對品牌延伸效果的影響。管理評論,22(2),87-109。new window  延伸查詢new window
13.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
14.Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly,18(4),453-461。  new window
15.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。  new window
16.Mulaik, Stanley A.、James, Larry R.、van Alstine, Judith、Bennett, Nathan、Lind, Sherri、Stilwell, C. Dean(1989)。Evaluation of Goodness-of-Fit Indices for Structural Equation Models。Psychological Bulletin,105(3),430-445。  new window
17.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
18.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
圖書
1.潘子明(2004)。保健食品在台灣。健康世界。  延伸查詢new window
2.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
3.Oliver, Richard L.(1997)。Satisfaction: A Behavioral Perspective on the Customer。McGraw-Hill。  new window
4.邱皓政(2006)。結構方程模式:LISREL的理論、技術與應用。臺北:雙葉書廊。  延伸查詢new window
5.柳婷(1999)。廣告與行銷。台北:五南圖書出版公司。  延伸查詢new window
6.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.莊雅雯(2007)。保健食品産業的趨勢發展,http://www.itis.org.tw, 2008/02/25。  延伸查詢new window
 
 
 
 
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14. 以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究
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