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題名：知覺品質與價格標示方式對消費者知覺價值與購買意願之影響--以線上旅遊產品為例
書刊名：戶外遊憩研究
作者：蕭至惠 引用關係／高韻晴／蔡進發 引用關係
作者(外文)：Hsiao, Chih-hui／Kao, Yun-ching／Tsai, Chin-fa
出版日期：2009
卷期：22:2
頁次：頁79-110
主題關鍵詞：知覺品質；市價；過去售價；促銷價；購買意願；Perceived quality；Market price；Past selling price；Promotional price；Purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(12) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:43
  • 點閱點閱:218
期刊論文
1.Mazumdar, T.、Papatla, P.(2000)。An Investigation of Reference Price Segments。Journal of Marketing Research，37(2)，246-258。  new window
2.Alvarez, B. A.、Casielles, R. V.(2005)。Consumer evaluation of sales promotion: The effect on brand choice。European Journal of Marketing，39(1/2)，54-70。  new window
3.Burman, B.、Biswas, A.(2004)。Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention。Journal of Product and Brand Management，13(6)，379-389。  new window
4.Erdem, T.、Mayhew, G.、Sun, B.(2001)。Understanding reference-price shoppers: A within- and cross-category analysis。Journal of Marketing Research，38(4)，445-457。  new window
5.Monroe, K. B.、Della Bitta, A. J.、Downey, S. L.(1977)。Contextual influences on subjective price perceptions。Journal of Business Research，5(4)，277-291。  new window
6.Petrick, J. F.(2004)。First Timers' and Repeaters' Perceived Value。Journal of Travel Research，43(1)，29-38。  new window
7.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual Inferences on Perceptions of Merchant Supplied Reference Price。Journal of Consumer Research，16(1)，55-66。  new window
8.Monroe, K. B.、Chapman, J. D.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research，14(1)，193-197。  new window
9.Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research，39(1)，45-51。  new window
10.張重昭、周宇貞、張心馨(20060400)。促銷價格標示方式與內部參考價格對消費者行為之影響。管理學報，23(2)，209-226。new window  延伸查詢new window
11.Urbany, J. E.、Bearden, W. O.、Kaicker, A.、De Borrero, M. S.(1997)。Transaction utility effects when quality is uncertain。Journal of the Academy of Marketing Science，25(1)，45-55。  new window
12.Bhuian, S. N.(1997)。Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France。Journal of Quality Management，2(2)，217-235。  new window
13.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research，10(1)，70-80。  new window
14.Crompton, J. L.、Love, L. L.(1995)。The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival。Journal of Travel Research，34(1)，11-24。  new window
15.Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing，54(3)，54-67。  new window
16.張重昭、謝千之(20000800)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報，47，161-190。new window  延伸查詢new window
17.Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management，21(2)，177-189。  new window
18.Lee, S. Y.、Petrick, J. F.、Cromption, J.(2007)。The Roles of Quality and Intermediary Constructs in Determining Festival Attendees' Behavior Intention。Journal of Travel Research，45(4)，402-412。  new window
19.Winer, R. S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research，13(2)，250-256。  new window
20.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing，55(3)，1-12。  new window
21.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。  new window
22.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。  new window
23.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research，21(4)，309-333。  new window
24.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research，16(1)，67-75。  new window
25.Mayhew, Glenn E.、Winer, Russell S.(1992)。An empirical analysis of internal and external reference prices using scanner data。Journal of Consumer Research，19(1)，62-70。  new window
26.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research，15(1)，95-110。  new window
27.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
28.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。  new window
29.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing，62(2)，46-59。  new window
30.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
31.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
32.林宗賢、蕭慧齡(20080600)。檢視遊客參與鹽水蜂炮節慶活動之重遊行為意圖。戶外遊憩研究，21(2)，1-22。new window  延伸查詢new window
33.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management，18(1)，67-82。  new window
34.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。  new window
35.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
36.Beldona, S.、Morrison, A. M.、O'Leary, J.(2005)。Online shopping motivations and pleasure travel products: A correspondence analysis。Tourism management，26(4)，561-570。  new window
37.張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報，45，1-35。new window  延伸查詢new window
38.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
39.Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotions: The Characteristics of a Good Deal。Journal of Consumer Marketing，7(4)，25-31。  new window
40.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
41.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
42.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
43.Compeau, L. D.、Grewal, D.、Chandrashekaran, R.。Comparative Price Advertising: Believe It or not。The Journal of Consumer Affairs，36(2)，284-294。  new window
44.Della Bitta, A. J.、Monroe, K. B.、McGinnis, J. M.。Consumer Perceptions of Comparative Price Advertisments。Journal of Marketing Research，18(1)，416-427。  new window
45.Kamen, J.、Toman, R.。Psychographics of Price。Journal of Marketing Reaearch，8(1)，252-257。  new window
46.Lichtenstein, D. R.、Burton, S.、Karson, E. J.。The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads。Journal of Consumer Research，18(3)，380-391。  new window
47.Miranda, M. J.。The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands。Journal of Targeting Measurement and Analysis for Marketing，10(1)，42-54。  new window
48.Sherif, M.、Taub, D.、Hovlo, C. I.(1958)。Assimilation and Contrast Effects of Anchoring Stimuli on Judgments。Journal of Experimental Psychology，55(2)，150-155。  new window
49.Yin, T.、Paswan, A. K.(2007)。Antecedents to Consumer Reference Price Orientation: An Exploratory Investigation。The Journal of Product and Brand Management，16(4)，269-279。  new window
學位論文
1.李翊綸。東亞地區國家旅遊競爭力之研究。  延伸查詢new window
圖書
1.黃深勳、曹勝雄、容繼業、陳建和(2005)。觀光行銷學。臺北縣蘆洲市：國立空中大學。  延伸查詢new window
2.容繼業(2001)。旅行業理論與實務。揚智文化。  延伸查詢new window
3.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
4.陳正昌、程炳林(1998)。SPSS、SAS、BMDP統計軟體在多變量統計上的應用。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.黃芳銘(2002)。結構方程模式--理論與應用。臺北市：五南。  延伸查詢new window
8.Lovelock, C. H.、Wirtz, J.。服務業行銷。服務業行銷。臺北。  延伸查詢new window
9.Helson, H.。Adaptation Level Theory。Adaptation Level Theory。New York, NY。  new window
10.Hennessey, S.、Yun, D.、MacEachern, M.、MacDonald, R.。An Examination of the Effects of Perceived Quality, Price-value, and Satisfaction on Golf Tourists' Behavioural Intentions: A Structural Model。Travel and Tourism Research Association Conference。Canada。  new window
其他
1.交通部統計處網站。國際旅遊市場與我國國際旅遊統計概況。  延伸查詢new window
圖書論文
1.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
2.Monroe, K. B.、Grewal, D.、Compeau, L. D.(1991)。Reference Prices: The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues。The Association for Consumer Research Conference。Chicago, IL：Association for Consumer。  new window
 
 
 
 
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