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題名:個人化客戶服務的感情因素    
書刊名:產業與管理論壇
作者:李玉雯梁定澎 引用關係
作者(外文):Li, Yu-wenLiang, Ting-peng
出版日期:2009
卷期:11:3
頁次:頁38+40-51
主題關鍵詞:服務創新個人化服務親密理論關係行銷顧客關係管理Service innovationPersonalized servicesIntimacy theoryRelationship marketingCustomer relationship management
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Lengnick-Hall, C. A.(1996)。Customer contributions to quality: a different view of the customer-oriented firm。The Academy of Management Review,21(3),791-824。  new window
2.Komiak, Sherrie Y. X.、Benbasat, Izak(2006)。The effects of personalization and familiarity on trust and adoption of recommendation agents。MIS Quarterly,30(4),941-960。  new window
3.Regan, William J.(1963)。The Service Revolution。Journal of Marketing,27(3),57-62。  new window
4.Surprenant, Carol F.、Solomon, Michael R.(1987)。Predictability and Personalization in the Service Encounter。Journal of Marketing,51(2),86-96。  new window
5.Tam, Kar Yan、Ho, Shuk Ying(2005)。Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective。Information Systems Research,16(3),271-291。  new window
6.Liang, T.-P.、Lai, H.-J.、Ku, Y.-C.(2006)。Personalized Content Recommendation and User Satisfaction: Theoretical Synthesis and Empirical Findings。Journal of Management Information Systems,23(3),45-70。  new window
7.Rubini, D.(2001)。“Overcoming the Paradox of Personalization: Building Adoption, Loyalty, and Trust in Digital Market,”。Design Management Journal,12(2),49-54。  new window
8.Stern, B. B.(1997)。Advertising Intimacy: Relationship Marketing and the Services Consumer。Journal of Advertising,51(4),7-19。  new window
9.Tam, K. Y.、Ho, S. Y.(2006)。Understanding the impact of web personalization on user information processing and decision outcomes。MIS Quarterly,30(4),865-890。  new window
會議論文
1.Liang, T.-P., Chen, H.-Y.,、Turban, E.(2009)。Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory。Taipei。  new window
2.Liang, T.-P.、Turban, E.、Li, Y.-W.(2009)。Personalized Services as Empathic Response: The Role of Intimacy。Pacific Asia Conference on Information Systems。Hyderabad, India。  new window
圖書
1.Caglayan, A.、Harrison, C.(1997)。Agent Sourcebook。沒有紀錄:John Wiley & Sons, Inc.。  new window
圖書論文
1.Reis, Harry T.、Shaver, Phillip R.(1988)。Intimacy as an Interpersonal Process。Handbook of Personal Relationships。John Wiley。  new window
 
 
 
 
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