本研究欲辨識在不同的組織條件下，其創意生活產業業者之行銷策略發展作爲，因此，本研究以個案研究法與深度訪談法，針對板陶窯、蛇窯與華陶窯等三家具代表性之創意生活產業業者進行立意抽樣調查，經由資料歸納與分析後得知，三間窯場共同具有固有精神文化蘊藏、內部自有資源「組織未來競爭基礎之組織背景，其不傴具備相當文化根基，也有其專屬獨特故事、印記與痕跡，因此建議業者可透過專屬文化創意商品設計的方式，輔以行銷方式應用與優勢基礎應用等組織作爲所蘊涵之特點，以創新商品化之能力、品牌形象之建立、園區整體氛圍之營造與園區周邊資源之整合，將組織中心精神與文化傳遞予以消費者感知，以強化口碑行銷推廣及增加市場滲透力，達成藝術生活化、品牌精緻化與市場深耕化之組織目標，並增加組織未來競爭基礎。

The research was aimed to identify the organizational marketing strategy which varied from the organizational different conditions, and those operations and practices how to influence the business performance. This study selected three sample firms and interviewed nine participants and collected data from every sample firm, and those interviewees coming all from upper-manager and professionals whom in charge of the marketing responsibilities in order to reach the rich and solid information and data concerning the dominating organizational operations and marketing strategy. The processing skill was to categorize the main concepts for integrating those concepts of organizational operations as a framework of marketing strategy. The results showed the overall content of marketing strategy for creative life firms; the result will expose a described content on the main criteria on the marketing strategy for creative life Industry.