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題名:影響3G影音服務顧客滿意度因素之研究
書刊名:中國廣告學刊
作者:鍾函芸李雅靖 引用關係
出版日期:2010
卷期:15
頁次:頁54-75
主題關鍵詞:3G影音服務顧客滿意度時尚性服務品質娛樂性資訊品質
原始連結:連回原系統網址new window
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  • 點閱點閱:41
期刊論文
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2.Davis, F.D.(1989)。Perceived usefulness, perceived ease of use, and user acceptance of information technology。MIS Quarterly,13(3),319-339。  new window
3.黃振中、楊曉微(200510)。網路商店成功模式之探討--以農產品網站為例。資訊管理展望,7(2),31-45。  延伸查詢new window
4.Agbonlahor, R. O.(2006)。Motivation for use of in formation technology by university faculty: a developing country perspective。Information Development,22(4),263-277。  new window
5.Campbell, S. W.(2007)。A cross-cultural comparison of perceptions and uses of mobile telephony。New Media and Society,9(2),343-363。  new window
6.Daliot-Bul, M.(2007)。Japan's mobile technoculture: the production of a cellular playscape and its cultural implications。Media Culture Society,29(6),954-971。  new window
7.Homburg, C.、Hoyer, W. D.、Koschate, N.(2005)。Customers9 reactions to price increases: do customer satisfaction and perceived motive fairness matter。Journal of the Academy of Marketing Science,33(1),36-49。  new window
8.Katz, J.E.、Sugiyama, S.(2006)。Mobile phones as fashion statements: evidence from student surveys in the U.S. and Japan。New Media and Society,5(2),321-337。  new window
9.Leung, L.、Wei, R.(1998)。The gratification of pager use: Sociability, information-seeking, entertainment, utility, and fashion and status。Telematics and Informatics,15,253-264。  new window
10.Lim, Heejin、Widdows, R.、Park, J.(2006)。M-loyalty: winning strategies for mobile carriers。Journal of Consumer Marketing,23(4),208-218。  new window
11.Mahatanankoon, P.、Wen, H.J.、Lim, B.(2006)。Evaluating the technological characteristics and trust affecting mobile device usage。International Journal of Mobile Communications,4(6),662-681。  new window
12.Nandan, S.(2005)。An exploration of the brand identity-brand image linkage: A communications perspective。Journal of Brand Management,12(4),264-278。  new window
13.Seth, A.、Momaya, K.、Gupta, H.。An exploratory investigation of customer loyalty and retention in cellular mobile communication。Journal of Services Research,173-185。  new window
14.Van der Heijden, H.(2003)。Factors influencing the usage of websites: the caseof a generic portal in the Netherlands。Information and Management,40(6),541-549。  new window
15.Woo, Ka-Shing、Fock, Henry K. Y.(1999)。Customer satisfaction in the Hong Kong mobile phone industry。The Service Industries Journal,19(3),162-174。  new window
16.Seddon, P. B.、Yip, S. K.(1992)。An Empirical Evaluation of User Information Satisfaction (UIS) Measures for Use with General Ledger Accounting Software。Journal of Information Systems,6(1),75-92。  new window
17.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。  new window
18.Wang, J.、Wang, S.(2005)。What devices mobile commerce? An empirical evaluation of the revised technology acceptance model。Information and Management,42(5),719-729。  new window
19.Medina, M. Q.、Chaparro, P. J.(2007)。The impact of the human element in the information systems quality for decision making and user satisfaction。Journal of Computer Information Systems,48(2),44-52。  new window
20.Chiu, C.-M.、Chiu, C.-S.、Chang, H.-C.(2007)。Examining the integrated influence of fairness and quality on learners' satisfaction and Web-based learning continuance intention。Information Systems Journal,17(3),271-287。  new window
21.Atkinson, Mary Anne、Kydd, Christine(1997)。Individual characteristics associated with world wide web Use: An Empirical Study of Playfulness and Motivation。The DATABASE for Advances in Information Systems,28(2),53-62。  new window
22.Giese, J. L.、Cote, J. A.(2000)。Defining consumer satisfaction。Journal of Academy of Marketing Science Review,2000(1),1-24。  new window
23.Varshney, Upkar、Vetter, Ron(2002)。Mobile commerce: Framework, applications and networking support。Mobile Networks and Applications,7(3),185-198。  new window
24.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。  new window
25.Bharati, P.、Chaudhury, A.(2004)。An empirical investigation of decision-making satisfaction in web-based decision support systems。Decision Support Systems,37(2),187-197。  new window
26.Gerpott, Torsten J.、Rams, Wolfgang、Schindler, Andreas(2001)。Customer Retention, Loyalty, and Satisfaction in the German Mobile Cellular Telecommunications Market。Telecommunications Policy,25(4),249-269。  new window
27.Teo, Thompson S. H.、Lim, Vivien K. G.、Lai, Raye Y. C.(1999)。Intrinsic and Extrinsic Motivation in Internet Usage。OMEGA: International Journal of Management Science,27(1),25-37。  new window
28.van der Heijden, Hans(2004)。User acceptance of hedonic information systems。MIS Quarterly,28(4),695-704。  new window
29.Rai, Arun、Lang, Sandra S.、Welker, Robert B.(2002)。Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis。Information Systems Research,13(1),50-69。  new window
30.DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research,3(1),60-95。  new window
31.Thong, J. Y. L.、Hong, S.-J.、Tam, K. Y.(2006)。The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance。International Journal of Human-Computer Studies,64(9),799-810。  new window
32.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
33.DeLone, William H.、McLean, Ephraim R.(2003)。The DeLone and McLean Model of Information Systems Success: A Ten-Year Update。Journal of Management Information Systems,19(4),9-30。  new window
34.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
35.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
36.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
37.Wang, Y. S.、Liao, Y. W.(2007)。The conceptualization and measurement of m-commerce user satisfaction。Computers in Human Behavior,23(1),381-398。  new window
38.Seyal, A. H.、Rahim, M.、Rahman, M. N.(2002)。Determinants of Academic Use of the Internet: A Structural Equation Model。Behaviour & Information Technology,21(1),71-86。  new window
39.Igbaria, M.、Zinatelli, N.、Cragg, P.、Cavaye, A. L. M.(1997)。Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model。MIS Quarterly,21(3),279-302。  new window
40.Seddon, Peter B.(1997)。A respecification and extension of the DeLone and McLean model of IS success。Information Systems Research,8(3),240-253。  new window
41.Nysveen, H.、Pedersen, P. E.、Thorbjornsen, H.(2005)。Intentions to use mobile services: Antecedents and cross-service comparisons。Journal of the Academy of Marketing Science,33(3),330-346。  new window
42.Venkatesh, Viswanath、Ramesh, V.、Massey, Anne P.(2003)。Understanding Usability in Mobile Commerce。Communications of the ACM,46(12),53-56。  new window
會議論文
1.Cha, J.,、Chan-Olmsted, S. M.(200708)。Predictors of the adoption of entertainment, information, communication, and transaction services using mobile phones。The Communication Technology Division at 2007 Association for Education in Journalism and Mass Communication Convension, Washington, D.C。Washington, D.C。  new window
2.Hulme, M.、Peters, S.(2001)。My Phone and I: The role of the mobile phone。Seattle。  new window
3.Chea, S.、Luo, M. M.(2007)。Cognition, emotion, satisfaction, and post-adoption behaviors of e-service customers。The Hawaii International Conference on System Sciences (HICSS40), Big Island, Hawaii。Big Island, Hawaii。  new window
4.Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation,(會議日期: 1976/04/11-04/13)。Cambridge, Mass:Marketing Science Institute。279-299。  new window
研究報告
1.楊展岳(2007)。2007年第三季我國行動上網觀測,經濟部資策會硏究報告。台灣,台北。  延伸查詢new window
圖書
1.王保進(2006)。中文視窗版SPSS與行爲科學硏究。台北市:心理出版社。  延伸查詢new window
2.Green, N.(2003)。Outwardly mobile: young people and mobile technologies。Machines that Become Us: The Social Context of Communication Technology。New Brunswick, NJ:Transaction Publishers。  new window
3.Ling, R.(2004)。The Cell Phone's Iimpact on Society。San Francisco:Morgan Kaufman Publishers。  new window
4.Skog, B.(2002)。Mobiles and the Norwegian teen: Identity, gender, and class。Perpetual Contact: Mobile Communication, Private Talk Public Performance。Cambridge:Cambridge University Press。  new window
5.Wang, Y.S.、Tang, T.I.、Tang, J.T. E.(2001)。Journal of Electronic Commerce Research。  new window
6.Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY:McGraw-Hill。  new window
7.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
8.邱皓政(2002)。量化硏究與統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南圖書出版有限公司。  延伸查詢new window
單篇論文
1.Ling, R.(2003)。Fashion and vulgarity in the adoption of the mobile telephone among Teens in Norway。  new window
其他
1.余麗姿(2007)。行動電視湧商機新媒體藍海,http://mag.udn.com/mag/digitaI/storypage.jsp?f_ART_ID=97450, 20080501。  延伸查詢new window
2.Dey, S.(2005)。The evolution of 3G wireless data services (Abstract), Byte.com 20070830。  new window
圖書論文
1.Fortunati, Leopoldina(2002)。Italy: stereotypes, true and false。Perpetual Contact , Mobile Communication, Private Talk, Public Performance。Cambridge:Cambridge University Press。  new window
2.Gant, D.、Kiesler, S.(2001)。Blurring the boundaries: cell phones, mobility, and the line between work and personal life。Wireless world: Social and interactional issues in mobile communication and computing。Springer-Verlag。  new window
3.Rust, Roland T.、Oliver, Richard L.(1994)。Service quality: insights and managerial implications from the frontier。Service quality: new directions in theory and practice。Sage Publications, Inc.。  new window
4.Oliver, R. L.(1993)。A conceptual model of service quality and service satisfaction: Compatiblegoals, different concepts。Advances in Services Marketing and Management: Research and practice。Greenwich, Conn.:JAI Press。  new window
 
 
 
 
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