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題名:從體驗行銷之觀點探討高雄市城市行銷--以「痞子英雄」一劇為例
書刊名:城市發展
作者:汪芷榆 引用關係謝家豪 引用關係
作者(外文):Wang, Chih-yuHsieh, Chia-hao
出版日期:2009
卷期:專刊
頁次:頁85-100
主題關鍵詞:體驗行銷城市行銷滿意度行為意向痞子英雄Experiential marketingCity marketingSatisfactionBehavior intentionBlack and White
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:44
期刊論文
1.Avraham, E.(2000)。Cities and their news media image。Cities,17(5),363-370。  new window
2.Pearce, D. G.(1998)。Tourist districts in Paris : structure and functions。Tourism Management,19(1),49-65。  new window
3.Singh, J.、Widing, R. E.(1991)。What occurs once consumers complain?。European Journal of Marketing,25(5),258-276。  new window
4.William, J.、Neill, V.(2001)。Marketing the Urban Experience: Reflections on the Place of Fear in the Promotional Strategies of Belfast, Detroit and Berlin。Urban Studies,38(5/6),815-828。  new window
5.Jarrett, P. E. M.、Wallace, M.、Jarrett, M. E. D.、Keeling, N. J.(1996)。Experience of a hospital hotel。Ambulatory Surgery,4(1),1-3。  new window
6.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction, behavioral intentions。Annals of Tourism Research,27(3),785-804。  new window
7.Van den Berg, L.、Braun, E.(1999)。Urban competitiveness, marketing and the need for organising capacity。Urban Studies,36(5/6),987-999。  new window
8.Kavaratzis, Mihalis、Ashworth, Gregory J.(2005)。City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?。Tijdschrift voor Economische en Sociale Geografie,96(5),506-514。  new window
9.Stubbs, B.、Warnaby, G.、Medway, D.(2002)。Marketing at the public-private sector interface: Town centre management schemes in the south of England。Cities,19(5),317-326。  new window
10.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
11.Bolton, Ruth N.、Drew, James H.(1991)。A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes。Journal of Marketing,55(1),1-9。  new window
12.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
13.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research,13(3),1-7。  new window
14.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
15.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
16.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。  new window
17.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
18.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
19.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
學位論文
1.金強謨(2006)。休閒農場遊客遊憩體驗、滿意度與重遊意願之研究--以桃園味全埔心牧場為例(碩士論文)。國立體育學院。  延伸查詢new window
2.王彬如(1996)。遊憩體驗歷程之探討分析--以環島鐵路花蓮二日遊為例(碩士論文)。文化大學。  延伸查詢new window
3.邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Gold, John R.、Ward, Stephen V.(1994)。Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions。New York:John Wiley & Sons。  new window
2.Ashworth, G. J.、Voogd, H.(1990)。Selling the City: Marketing Approach in Public Sector Urban Planning。London:Belhaven Press Inc。  new window
3.郭思妤、Kotler, Philip、Roberto, Ned、Lee, Nancy(2007)。科特勒談政府如何做行銷。臺北:台灣培生教育出版股份有限公司。  延伸查詢new window
4.Kotler, P.、Rein, I.、Haider, H.(1993)。Marketing Places: Attracting Investment Industry and Tourism to Cities, States, and Nations。Singapore:New York:John Wiley and Sons:The Free Press。  new window
5.Kotler, Philip、羅漢(2002)。科特勒深探大亞洲:人潮、金潮與地方再造。商智文化。  延伸查詢new window
6.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
7.Morrison, Alastair M.(1996)。Hospitality and travel marketing。Delmar Publishers。  new window
8.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Ashworth, G. J.、Voogd, H.(1993)。Marketing and Place Promotion。Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions。Chichester:Wiley。  new window
 
 
 
 
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