| 期刊論文1. | Gutek, B. A.、Bhappu, A. D.、Liao-Troth, M. A.、Cherry, B.(1999)。Distinguishing between Service Relationships and Encounters。Journal of Applied Psychology,84(2),218-233。 | 2. | Bush, A. J.、Martin, C. A.、Bush, V. D.(2004)。Sports Celebrity Influence on the Behavioral Intentions of Generation。Journal of Adverising Research,44(1),108-118。 | 3. | Gardner, B. B.、Levy, S. J.(1995)。The Product and the Brand。Harvard Business Review,33(2),33-39。 | 4. | Monga, A. B.(2002)。Brand as a relationship partner: Gender differences in perspectives。Advances in Consumer Research,29,36-41。 | 5. | del Rio, A. B.、Vazquez, R.、Iglesias, V.(2001)。The Role of the Brand Name in Obtaining Differential Advantages。Journal of Products and Brand Management,10(6),452-465。 | 6. | Thorbjørnsen, Helge、Supphellen, Magne、Nysveen, Herbjørn、Pedersen, Per Egil(2002)。Building Brand Relationship Online--A Comparison of Two Interactive Application。Journal of Interactive Marketing,16(3),17-34。 | 7. | Shamdasani, P. N.、Balakrishnan, A. A.(2000)。Determinants of Relationship Quality and Loyalty in Personalized Services。Asia Pacific Journal of Management,17(3),399-422。 | 8. | Brandt, Marty(1998)。Don't dis your brand。MC Technology Marketing Intelligence,18(1),46-47。 | 9. | Sirgy, M. J.、Johar, J. S.、Claiborne, C. B.、Samli, A. C.(1991)。Self-Congruity versus Functional Congruity--Predictors of Consumer Behavior。Journal of the Academy of Marketing Science,19(4),363-375。 | 10. | Bhat, Subodh、Reddy, Srinivas K.(1998)。Symbolic and Functional Positioning of Brands。Journal of Consumer Marketing,15(1),32-44。 | 11. | Bennett, R. R.、Härtel, C. E. J.、McColl-Kennedy, J. R.(2005)。Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R。Industrial Marketing Management,34(1),97-107。 | 12. | Odin, Y.、Odin, N.、Valette-Florence, P.(2001)。Conceptual and operational aspects of brand loyalty: An empirical investigation。Journal of Business Research,53(2),75-84。 | 13. | Orth, Ulrich R.、McDaniel, Mina、Shellhammer, Tom、Loptecharat, Kannapon(2004)。Promoting Brand Benefits--The Role of Consumer Psychographics and Lifestyle。Journal of Consumer Marketing,21(2),97-108。 | 14. | Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing,66(1),15-37。 | 15. | Kim, W. G.、Cha, Y.(2002)。Antecedents and consequences of relationship quality in hotel industry。International Journal of Hospitality Management,21(4),321-338。 | 16. | Solomon, M. R.(1983)。The role of products as social stimuli: A symbolic interactionalism perspective。Journal of Consumer Research,10(3),319-329。 | 17. | Lagace, R. R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry。Journal of Personal Selling and Sale Management,11(4),39-47。 | 18. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 | 19. | Blackston, M.(1992)。A brand with an attitude: a suitable case for treatment。Journal of the Market Research Society,34(3),231-241。 | 20. | Park, Jong-Won、Kim, Kyeong-Heui、Kim, Jung-Keun(2002)。Acceptance of Brand Extensions--Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality。Advances in Consumer Research,29(1),190-198。 | 21. | Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing,75(1),11-32。 | 22. | Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research,24(4),404-411。 | 23. | Parsons, A. L.(2002)。What determines buyer-seller relationship quality? An investigation from the buyer's perspective。Journal of Supply Chain Management,38(1),4-12。 | 24. | 林清河、施坤壽、許家銘(20010100)。消費者決策型態與價值觀之研究--臺灣地區大學生之實證研究。Proceedings of the National Science Council. Part C, Humanities and Social Sciences,11(1),16-29。 延伸查詢 | 25. | Williams, L. J.、Edwards, J. R.、Vandenberg, R. J.(2003)。Recent advances in causal modeling methods for organizational and management research。Journal of Management,29(6),903-936。 | 26. | Oliver, R. L.(1999)。When Consumer Loyalty?。Journal of Marketing,63(Special Issue),33-44。 | 27. | Oliver, R. L.(1999)。When Consumer Loyalty?。Journal of Marketing,63,33-44。 | 28. | Rauyruen, P.、Miller, K. E.(2007)。Relationship Quality as A Predictor of B2B Customer Loyalty。Journal of Business Research,60(1),21-31。 | 29. | Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。 | 30. | Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。 | 31. | Jone, T.、Taylor, S. F.(2007)。The Conceptual Domain of Service Loyalty: How Many Dimensions?。Journal of Services Marketing,21(1),36-51。 | 32. | Smit, E.、Bronner, F.、Tolboom, M.(2007)。Brand Relationship Quality and Its Value for Personal Contact。Journal of Business Research,60(6),627-633。 | 33. | Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research,31(1),87-101。 | 34. | Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。 | 35. | Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research,10(2),184-190。 | 36. | Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。 | 37. | Gassenheimer, Jule B.、Houston, Franklin S.、Davis, J. Charlene(1998)。The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions。Journal of the Academy of Marketing Science,26(4),322-337。 | 38. | Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。 | 39. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。 | 40. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 | 41. | McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。 | 42. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 | 43. | Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing,14(8),737-764。 | 44. | Marsh, H. W.、Hocevar, D.(1985)。Application of Confirmatory Factor Analysis to the Study of Self-Concept: First and Higher Order Factor Models and Their Invariance Across Groups。Psychological Bulletin,97(3),562-582。 | 45. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 46. | Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。 | 47. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 48. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 49. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 | 50. | De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。 | 51. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 52. | Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。 | 53. | Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。 | 54. | Lim, Kui Suen、Razzaque, Mohammed Abdur(1997)。Brand Loyalty and Situational Effects: An Interactionist Perspective。Journal of International Consumer Marketing,9(4),95-115。 | 55. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 | 56. | Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。 | 57. | Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly,18(4),453-461。 | 58. | Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。 | 59. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 | 60. | 黃識銘、余泰魁(20060700)。關係連結與未來關係互動之研究--關係品質中介效果。管理與系統,13(3),265-292。 延伸查詢 | 61. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 | 62. | Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing,37(1/2),169-196。 | 63. | Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research,12(1),31-46。 | 64. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 | 65. | Duboff, R. and Heaton, C.,(1999)。“Employee Loyalty: A Key Link to Value Growth,”。Strategy and Leadership,vol. 27,no. 1,pp. 8-13。 | 66. | Harrison-Walker, L. J.、Coppett, J. I.(2003)。“Building Bridges: The Company-Customer Relationship。Journal of Business-to-Business Marketing,10(4),49-72。 | 67. | Ambler, T.,(1997)。“Do Brands Benefit Consumers,”。International Journal of Advertising,vol. 16,no. 3,pp. 167-195。 | 68. | Ambler, T., Bhattacharya, C. B., Edell, J., Keller, K. L., Lemon, K. N., and Mittal, V.,(2002)。“Relating Brand and Customer Perspectives on Marketing Management,”。Journal of Service Research,vol. l5,no. 1,pp. 13-25。 | 69. | Anderson, E. and Robertson, T. S.,(1995)。“Inducing Multi-Line Salespeople to Adopt House Brands,”。Journal of Marketing,vol. 59,no. 2,pp. 16-31。 | 70. | Auh, S. and Shih, Chuan-Fong,(2005)。“The Relative Effects of Relationship Quality and Exchange Satisfaction on Customer Loyalty,”。Journal of Business-to-Business Marketing,vol. 12,no. 2,pp. 73-100。 | 71. | Bendapudi, N. and Leone, R. P.,(2001)。“How to Lose Your Star Performance without Losing Customers, Too,”。Harvard Business Review,vol. 79,no. 10,pp.104-110。 | 72. | Brandt, M.,(1998)。“Don’t Dis Your Brand,”。MC Technology Marketing Intelligence,vol. 18,no. 1,pp. 46-47。 | 73. | Davis, S. and Halligan, C.,(2002)。“Extending Your Brand by Optimizing Your Customer Relationship,”。Journal of Consumer Marketing,vol. 19,no. 1,pp. 7-11。 | 74. | Lurigio A. J. and Carroll J. S.(1985)。Probation Officers’ Schemata of Offenders: Content, Development, and Impact on Treatment Decisions,1985。Journal of Personality and Social Psychology,vol. 48,no. 5,pp. 1112-1126。 | 75. | N’Goala G.(2007)。“Customer Switching Resistance: The Effects of Perceived Equality, Trust and Relationship Commitment,”。International Journal of Service Industrial Management,vol. 18,no. 5,pp. 510-533。 | 76. | Tam, J. K. and Wong, Y. H.,(2001)。“Interactive Selling: A Dynamic Framework for Service,”。Journal of Service Marketing,vol. 15,no. 4,pp. 379-396。 | 77. | Thorbjørnsen H. Supphellen M. Nysveen H. and Pedersen P. E.(2002)。“Building Brand Relationship Online: A Comparison of Two Interactive Application,”。Journal of Interactive Marketing,vol. 16,no. 3,pp. 17-34。 | 78. | Vázquez R. del Río A. B. and Iglesias V.(2002)。“Customer-Based Brand Equity: Development and Validation of Measurement Instrument,”。Journal of Marketing Management,vol. 18,no. 1/2,pp. 27-48。 | 79. | Bendapudi, N.、Leone, R. P.(2001)。How to Lose Your Star Performance without Losing Customers, Too。Harvard Business Review,79(10),104-110。 | 80. | Blackston, M.(1992)。A Brand with an Attitude--A Suitable Case of Treatment。Journal of The Market Research Society,34(3),231-241。 | 81. | Davis, S.、Halligan, C.(2002)。Extending Your Brand by Optimizing Your Customer Relationship。Journal of Consumer Marketing,19(1),7-11。 | 82. | Duboff, R.、Heaton, C.(1999)。Employee Loyalty--A Key Link to Value Growth。Strategy and Leadership,27(1),8-13。 | 83. | Harrison-Walker, L. J.、Coppett, J. I.(2003)。Building Bridges--The Company-Customer Relationship。Journal of Business-to-Business Marketing,10(4),49-72。 | 84. | Lurigio, A. J.、Carroll, J. S.(1985)。Probation officers' Schemata of Offenders--Content, Development, and Impact on Treatment Decisions。Joural of Personality and Social Psychology,48(5),1112-1126。 | 85. | N'Goala, G.(2007)。Customer Switching Resistance--The Effects of Perceived Equality, Trust and Relationship Commitment。International Jouranl of Service Industrial Management,18(5),510-533。 | 86. | Monga, A. B.(2002)。Brand as a Relationship Partner--Gender Differences in Perspectives。Advances in Consumer Research,29(1),36-41。 | 87. | Sirgy, M. J.、Grewal, D., Mangleburg, T.、Park, J.、Chon, K.、Claiborne, C. B.、Johar, J. S.、Berkman, H.(1997)。Assessing the Predictive Validity of Two Methods of Self-Image Congruence。Journal of the Academy of Marketing Scienc,25(3),229-241。 | 88. | Ambler, T.、Bhattacharya, C. B.、Edell, J.、Keller, K. L.、Lemonk, K. N.、Mittal, V.(2002)。Relating Brand and Customer Perspectives on Marketing Management。Journal of Service Research,15(1),13-25。 | 89. | Ambler, T.(1997)。Do brands benefit consumers?。International Journal of Advertising,16(3),167-195。 | 90. | Anderson, E.、Robertson, T. S.(1995)。Inducing Multi-Line Salespeople to Adopt House Brands。Journal of Marketing,59(2),16-31。 | 91. | Williams, L. J.、Edwards, J. R.、Vandenberg, R. J.(2003)。Recent Advances in Causal Modeling Methods of Organizaitonal and Management Research。Journal of Management,29(6),903-936。 | 92. | Auh, S.、Shih, Chuan-Fong(2005)。The Relative Effects of Relationship Quality and Exchange Satisfaction on Customer Loyalty。Journal of Business-to-Business Marketing,12(2),73-100。 | 93. | Tam, J. K.、Wong, Y. H.(2001)。Interactive Selling--A Dynamic Framework of Service。Journal of Service Marketing,15(4),379-396。 | 94. | Sweeney, J. C.、Soutar, G. N.(2001)。Consumer Perceive Value--The Develpment of a Multiple Item Scale。Journal of Retailing,77(3),203-220。 | 95. | Vazquez, R.、del Rio, A. B.、Iglesias, V.(2002)。Customer-Based Brand Equity--Development and Validation of Measurement Instrument。Journal of Marketing Management,18(1/2)。 | 圖書1. | Aaker, D. A.,(1998)。Managing Brand Equity。New York::The Free Press。 | 2. | Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。 | 3. | Grönroos, C.(2000)。Service Management and Marketing: A Customer Relationship Management Approach。New York:John Wiley and Sons Ltd.。 | 4. | Kolter, P.(1999)。Marketing Management。Englewood Cliffs, New Jersey:Prentice Hall。 | 5. | Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。 | 6. | Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY:Guilford Press。 | 7. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | 8. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 | 9. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 | 10. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | 11. | Maruyama, Geoffrey M.(1998)。Basics of structural equation modeling。Sage。 | 12. | Hennig-Thurau, T., Gwinner, K. P., and Gremler, D. D(2000)。“Why Customers Build Relationships with Companies - and Why Not,”。Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention。New York。 | 13. | Jacoby, J. and Olson, J. C(1978)。“An Attitude Model of Brand Loyalty: Conceptual Underpinnings Instrumentation Research,”。Brand Loyalty: Measurement and Management。New York。 | 14. | Hennig-Thuran, T.、Gwinner, K. P.、Gremler, D. D.(2000)。Why Customers Build Relationships with Companies-and Why Not。Relationship Marketing--Gaining Competitive Advantage throuth Customer Satisfaction and Customer Retention。New York。 | 15. | Jacoby, J.、Olson, J. C.(1978)。An Attitude Model of Brand Loyalty--Conceptual Underpinnings Instrumentation Research。Brand Loyalty--Measurement and Managemetn。New York。 | 圖書論文1. | Blackston, M.(1993)。Beyond brand personality: Building brand relationships。Brand equity and advertising: Advertising's role in building strong brands。Lawrence Erlbaum Associates。 | 2. | Pratt, Michael G.(1998)。To be or not to be? Central questions in organizational identification。Identity in organizations: Building theory through conversations。Sage。 | |
| |