本文從無線電視台觀點出發，發展一個戲劇節目外製單位之評選模式，本模式首先透過修正式德菲法，找出合適的戲劇節目外製單位之評選準則，再以層級分析法 (AHP) 來決定準則之相對權重、排序替選方案並選出最佳戲劇節目外製單位，並以台灣某無線電視台在評選戲劇節目外製單位為例，應用此模式進行實證研究，研究結果發現電視台重視的準則依序為製作團隊、組織資產、行銷策略、執行能力、外部環境。這個模式提供無線電視台客觀有效的方式來選擇最適的專業戲劇節目外製單位，在學術及實務上均具有一定程度的價值與貢獻。

This study develops a model for selecting outsourcing dramas company. First, the proposed model adopts the “Modified Delphi Method” to find out suitable the evaluative criteria of outsourcing dramas companies. Next, the model apply the “Analytic Hierarchy Process (AHP)” to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the optimum outsourcing dramas company. Additionally, a Taiwanese terrestrial TV station is used herein as an example of how an outsourcing dramas company can be selected using this model. The results indicated that concerns think highly of criteria in order are program producing company perspective, organization property perspective, marketing perspective, the ability of implement perspective, industrial environment perspective. The proposed model helps enterprises to effectively select outsourcing dramas company, making it highly applicable for academia and commerce.