We are in the processing time from post-industrial product turning to cultural product. The major working opportunities are cultural business activities. More and more people live in a new era of consuming experience by payment. For hundreds of years the Taiwanese rural villages have undergone an experience from agricultural, industrial to informational era. The simple livelihood and community identification are vanishing in modernized and trading process. To confront with entering the World Trade Organization, Taiwan traditional agriculture has to transfer to composite agriculture, which combines procreation, manufacture, transportation, marketing, and traveling services. This paper analyzed the impact of commercial activities to natural and cultural resources in rural area by observing and interpreting the trading phenomenon. This study provided a program of conserving agricultural heritage and promoting various characteristics of agricultural culture to develop experiencing rural tourism. It is also reviewed the problems and opportunities from the points of (1) examining history: reality and fabrication, (2) deconstructing tradition: neo-ecological marketing, and (3) clog new class: cultural interchange of bo-bo class. Sustainable agriculture has to be rooted in the characteristics of cultural and physical environment, such as sense of place, micro-climate, natural landscape, animal and vegetation et al. Music, song, dancing, legend tale, artic, architectural, ceremony and festival could be represented the natural and cultural characteristics.