本研究主要探討居民對鄉村景觀偏好的認知、影響景觀偏好的因子及居民個人背景屬性對偏好的差異，研究結果顯示，管理性、連貫性、擾亂性、歷史性、視覺規模、意象性、複雜性、自然性和短暫性與鄉村景觀偏好有顯著相關；而性別對、年齡、婚姻狀況、教育程度、職業、居住時間和是否受過美學教育的不同其對鄉村景觀不同類型之偏好部分皆有顯著差異；其中意象性對於鄉村景觀偏好之影響最大。雲林縣擁有多種鄉村風貌、自然資源、深層文化意涵。本研究認為瞭解居民對於在鄉村特有文化產業之下，所塑造的環境景觀認知，對於後續在地方的建設及景觀規劃上較能符合居民的期待與需求。因此探討鄉村景觀偏好影響因素，對後續鄉村風貌建立具有在地特色的鄉村景觀是相當重要。

The purpose of this study is to explore residents for cognition of favors about residents, the factors of influence on landscape preference and the differences of landscape preference toward individual background. According to the study results, there are stewardship, coherence, disturbance, historicity, visual scale, imagery, complexity, naturalness and ephemera that significantly related to preference of rural landscape. There were significant difference in rural landscape preference between different gender, age, marital status, educational background, occupation, residential timing, and aesthetics education. And it discovered imagery that caused the most influence toward preference of rural landscape. There are various rural scenes, natural resources and profound culture interior in Yunlin Country. In this study, we consider that local construction and landscape planning should be more accord with residents demand by understanding their own cognition of environmental landscape, which is forming under the development of country industry. Thus, it is important to explore the influence factor in the preference of rural landscape to build rural scene with local characteristic rural landscape.