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題名:品牌知名度對品牌形象之影響--以國中、高中網球運動選手為例
書刊名:全民休閒發展學刊
作者:張曉真張志銘 引用關係
出版日期:2012
頁次:頁52-59
主題關鍵詞:企業贊助行為品牌知名度品牌形象網球運動
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:9
  • 點閱點閱:120
期刊論文
1.Dolphin, R.(2003)。Sponsorship: Perspectives on its strategic role。Corporate Communications: An International Journal,8(3),173-186。  new window
2.Gwinner, Kevin P.(1997)。A model of image creation and image transfer in event sponsorship。International Marketing Review,14(3),145-158。  new window
3.Cornwell, T. Bettina、Maignan, Isabelle(1998)。An international review of sponsorship research。Journal of Advertising,27(1),1-21。  new window
4.Macdonald, Emma K.、Sharp, Byron M.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Marketing Bulletin,14(2),1-15。  new window
5.Meenaghan, Tony(1991)。The Role of Sponsorship in the Marketing Communications Mix。International Journal of Advertising,10(1),35-47。  new window
6.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
7.戴遐齡(20050500)。運動贊助與體育發展探究。臺北市立師範學院學報. 人文藝術類社會科學類科學教育類,36(1),121-145。new window  延伸查詢new window
8.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
9.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
10.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
11.Gwinner, Kevin P.、Eaton, John(1999)。Building Brand Image Through Event Sponsorship: The Role of Image Transfer。Journal of Advertising,28(4),47-57。  new window
12.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
13.Amis, J.、Slack, T.、Berrett, T.(1999)。Sport sponsorship as distinctive competence。European Journal of Marketing,33(3/4),250-72。  new window
14.Farrelly, F.、Quester, P.、Burton, R.(2006)。Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships。Industrial Marketing Management,35,1016-1026。  new window
圖書
1.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。  new window
2.Mullin, B. J.、Hardy, S.、Sutton, W. A.(2007)。Sport marketing。Champaign, Illinois:Human Kinetics。  new window
3.Jobber, David(2007)。Principles and Practice of Marketing。London。  new window
4.Milne, G. R.、McDonald, M. A.(1999)。Sport Marketing。London。  new window
5.Buhler, A.、Nufer, G.(2010)。Relationship marketing in sports-the sponsor perspective。Relationship Marketing in Sports。Oxford。  new window
 
 
 
 
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