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題名:大運會擊劍運動項目賽會服務品質之探究
書刊名:國立臺灣體育運動大學學報
作者:李德仁 引用關係黃錫秋謝立文 引用關係
出版日期:2013
卷期:4
頁次:頁17-30
主題關鍵詞:學生運動會驗證性因素分析大專學生選手Student athlete gamesConfirmatory factor analysisIntercollegiate student athlete
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:62
  • 點閱點閱:12
學生運動賽會是臺灣發展各項運動的重要管道,瞭解學生運動賽會的舉辦品質,除了有助於運動專業的發展外,亦能強化國內舉辦運動賽會的實力。目的:瞭解 99年大運會擊劍運動項目賽會的服務品質,建構測量工具、描述服務品質情況和分析人口統計變項對賽會服務品質之解釋力。方法:本研究針對 99年大運會擊劍運動項目學生選手發放問卷,共得 170份有效問卷,資料分析採驗證性因素分析、獨立樣本 t檢定、單因子變異數分析和結構方程式模型分析。結果:驗證性因素分析顯示 20題 4因素構面之賽會服務品質量表具有良好之建構效度,學生選手對環境設施服務品質因子的認同感最低,性別和居住地在賽會服務品質上有顯著差異,年齡、性別和居住地對 4個服務品質因子的解釋變異量介於 6%~20%。結論:本研究量表可有效測量大專擊劍運動賽會之服務品質,主辦單位未來應慎選賽會競技場地,以免降低服務品質,本研究結果建議主辦單位追蹤調查部分學生選手族群,以強化未來賽會服務品質。
Student athlete games have long been an important vehicle to improve sport development in Taiwan. To understand the service quality of student athlete games can not only enhance sport skills but also accumulate knowledge to organize sport events. Purpose: The purpose of the study was to understand the service quality of 2010 fencing sport event of Intercollegiate Athlete Games, which included constructing measure scale, describing the service quality, and analyzing the explained variance of service quality by demographic variables. Methods: The subjects were student athletes of fencing sport in 2010 Intercollegiate Athlete Games. Total of 170 valid questionnaires were collected. Data were analyzed through confirmatory factor analysis, independent t test, one way ANOVA, and structural equation modeling. Results: The confirmatory factor analysis revealed that the 20-item and 4-factor sport event service quality scale had good construct validity. Student athletes showed a low recognition to facility quality. Sport event service quality showed significant differences by gender and habitat. Three demographic variables: age, gender, and habitat contributed 6%~20% explained variances of sport event service quality. Conclusion: The study’s scale can effectively measure a student fencing sport event of collegiate level. In the future, event organizers should pay more attentions to select a better facility to prevent low recognition of such quality. The results of this study could offer organizers conducting follow-up interviews to some specific groups of student athletes to improve future event service quality.
期刊論文
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5.邱榮基、畢璐鑾(20080600)。臺灣地區馬拉松賽會服務品質與滿意度之研究。臺灣體育運動管理學報,6,1-20。new window  延伸查詢new window
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12.McDonal, M.A.、Sutton, W.A.、Milne, G.R.(1995)。TEAMQUAL™ measuring service quality in professional team sports.。Sport Marketing Quarterly,,4(2),9-15。  new window
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會議論文
1.林沿杉、黃志成(2008)。台灣地區擊劍運動的源起與發展初探(1957-1973年)。國立臺北教育大學體育學術研討會。臺北市:國立臺北教育大學。  延伸查詢new window
圖書
1.黃芳銘(2002)。結構方程式理論舆運用。臺北市:五南圖書出版公司。  延伸查詢new window
2.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
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