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題名:路跑賽活動服務品質量表編製之研究:以泰瑞法克斯路跑賽為例
書刊名:大專體育學刊
作者:盧瑞山 引用關係張家銘黃芳銘 引用關係
作者(外文):Lu, Ren-sanChang, Chia-mingHwang, Fang-ming
出版日期:2005
卷期:7:2
頁次:頁59-73
主題關鍵詞:路跑賽服務品質量表聚合效度區別效度Service quality scale of racingConvergent validityDiscriminant validityTerry fox run
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(16) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:16
  • 共同引用共同引用:106
  • 點閱點閱:300
The researchers referred to the service quality scales proposed by Brady and Chang (2002), Cronin (2001), and Ko (2000) for developing the Service Quality Scale of Racing. 454 adult runners in the Terry Fox Run participated in this research as the surveyed subjects for verifying the validity and reliability of the scale. The data analysis was conducted by the statistic software of LISREL8.54. The findings showed that the service quality scale of races has passed the extrinsic quality test with the overall fit measures of the measurement model as the following: X2=273.93, GFI=0.93, RMSEA=0.05, SRMR=0.07, CFI=0.92, NNFI=0.91, PNFI=0.73, CN=203.51, X2/df=3.19. The test result of the intrinsic fit measures of the model, from the construct reliability of the overall race service quality, 0.80, revealed high reliability. In terms of the convergent validity, all the observed variables and latent factors have been significant. This indicated that the model has convergent validity. As for the discriminant validity, it showed that the correlation of the latent variables could be discriminated, and the discriminant validity of this scale was supported. Therefore, the foregoing findings identified good validity and reliability of the service quality scale of racing.
期刊論文
1.Oliver, R. L.(1994)。Conceptual issues in the structural analysis of consumption emotion, satisfaction, and quality: Evidence in a service setting。Advances in Consumer Research,21,16-22。  new window
2.Spreng, R. A.、Mackoy, R. D.(1996)。An empirical examination of a model perceived service quality and satisfaction。Journal of Retailing,72,201-214。  new window
3.Lee, H.、Lee, Y.、Yoo, D.(2000)。The determinants of perceived service quality and its relationship with satisfaction。Journal of Services Marketing,14(3),217-231。  new window
4.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality。Journal of Retailing,64(1),12-40。  new window
5.林大翔、張家銘、黃芳銘。休閒教育親子運動會服務品質競爭模式比較之研究。戶外遊憩研究。new window  延伸查詢new window
6.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research。Journal of Marketing,58(1),111-124。  new window
7.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
8.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
9.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
10.吳忠宏、黃宗成(20011200)。玉山國家公園管理處服務品質之研究:以遊客滿意度為例。國家公園學報,11(2),117-135。new window  延伸查詢new window
11.Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。  new window
12.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
13.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
學位論文
1.蔡敏川(2003)。銀行業服務品質與經營績效之關係研究--以玉山銀行為例(碩士論文)。大葉大學。  延伸查詢new window
2.Ko, Y. J.(2000)。A multidimensional and hierarchical model of service quality in the participant sport industry(博士論文)。The Ohio State University。  new window
3.梁雯玟(2001)。顧客導向、服務補償與服務品質之關係研究:以國際觀光旅為實證(碩士論文)。國立成功大學。  延伸查詢new window
4.廖文伶(1999)。我國休閒渡假中心服務品質之實證研究(碩士論文)。國立交通大學。  延伸查詢new window
5.Chang, C. M.(2002)。Examination of the relationship of service quality and consumer loyalty in Taiwanese Recreational sport/fitness programs(博士論文)。United States Sports Academy,Daphne, AL。  new window
6.鄭少康(2001)。休閒技擊運動事業服務品質調查研究--以國術為例(碩士論文)。國立臺灣體育學院。  延伸查詢new window
7.蘇雲華(1996)。服務品質衡量方法之比較研究(博士論文)。國立中山大學。new window  延伸查詢new window
8.陳君嵐(2001)。台北市百貨公司服務品質與顧客滿意度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
9.沈淑貞(1999)。桃竹苗地區運動健身俱樂部服務品質與會員滿意度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.黃芳銘(2004)。結構方程模式在教育資料應用之研究。臺北:五南圖書出版份有限公司。  延伸查詢new window
2.盧瑞山(2003)。海峽兩岸馬拉松運動推展之比較研究。臺北:中華民國馬拉松協會。  延伸查詢new window
3.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA:BMDP Statistical Software。  new window
4.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A guide to the program and applications。SPSS Inc。  new window
5.Gronroos, Christian(1982)。Strategic Management and Marketing in the Service Sector。Swedish School of Economics and Business Administration。  new window
6.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
7.Diamantopoulos, Adamantios、Siguaw, Judy A.(2000)。Introducing LISREL: A Guide for the Uninitiated。Sage。  new window
8.黃芳銘(2002)。結構方程模式--理論與應用。臺北市:五南。  延伸查詢new window
9.Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
10.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis--Structural Equation Modeling。Prentice-Hall International, Inc.。  new window
圖書論文
1.馬大維(1999)。泰瑞法克斯癌症防治基金會。第五屆臺北泰瑞法克斯慈善路跑賽手冊。臺北:中華馬拉松協會。  延伸查詢new window
 
 
 
 
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