圖書| 1. | Falk, John H.、Dierking, Lynn D.、林潔盈、羅欣怡、皮淮音、金靜玉(2001)。博物館經驗。臺北市：五觀藝術事業有限公司。 延伸查詢 |
| 2. | 王志弘(2005)。社會認同。臺北：巨流圖書有限公司。 延伸查詢 |
| 3. | Ambrose, Timothy、Paine, Crispin(2006)。Museum Basics。Routledge。  |
| 4. | Ambrose, Timothy(1992)。Forward Planning: A Handbook of Business, Corporate and Development Planning for Museums and Galleries。London：Routledge。 |
| 5. | Carbonell, Bettina M.(2003)。Museum Studies: An Anthology of Contexts。Maisen：Wiley-Blackwell。 |
| 6. | Dean, David(1996)。Museum Exhibition。London：Routledge。 |
| 7. | Gamble, Paul R.(2006)。Up Close & Personal? Customer Relationship Marketing at Work。London：Kogan。 |
| 8. | Gordon, Ian H.(1998)。Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Wand and Keep Them Forever。Etobicoke：Wiely。 |
| 9. | Herbig, P. A.(1998)。Handbook of Cross-Cultural Marketing。New York：London：The International Business Press。 |
| 10. | Herron, Douglas B.(1996)。Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donprs。San Francisco：Jossey Bass。 |
| 11. | Keene, Suzanne(1998)。Digital Collections, Museums and the Information Age。Woburn：Butterworth-Heinemann。 |
| 12. | Kerrigan, Finola(2004)。Arts Marketing。Oxford：Butterworth- Heinemann。 |
| 13. | Lancaster, Geoff(2001)。Marketing:The One Semester Introduction。Oxford：Butterworth-Heinemann。 |
| 14. | Lang, Caroline(2006)。The Responsive Museum: Working With Audience in the Twenty-first Century。Hampshire：Ashgate Publisning。 |
| 15. | Smith, H.(1997)。Gifts and Donor Expectations in the Ethics of Asking: Dilemmas in Higher Education Fundraising。Baltimore：The John HopKms University。 |
| 16. | Hooper-Greenhill, E.(1994)。Museums and Their Visitors。London：Routledge。 |
| 17. | 郭思妤、Kotler, Philip、Roberto, Ned、Lee, Nancy(2007)。科特勒談政府如何做行銷。臺北：台灣培生教育出版股份有限公司。 延伸查詢 |
| 18. | Hooper-Greenhill, Eilean(1999)。The Educational Role of the Museum。Routledge。 |
| 19. | 漢寶德(20000000)。博物館管理。臺北：田園城市文化。 延伸查詢 |
| 20. | Kotler, P.、Andreasen, A. R.、張在山(1991)。非營利事業的策略性行銷。臺北：國立編譯館。 延伸查詢 |
| 21. | Kotler, Neil、Kotler, Philip(1998)。Museum strategy and marketing: Designing missions, buildings, audiences, generating revenue and resources。San Francisco, Calif：Jossey Bass Inc.。 |
| 22. | Hooper-Greenhill, Eilean(2000)。Museums and the Interpretation of Visual Culture。Routledge。 |