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題名：SPA產品再購意願與交叉購買意願之探究
書刊名：臺灣觀光學報
作者：劉淑娟／力佳潔
作者(外文)：Liu, Shu-chuan／Li, Jia-jie
出版日期：2015
卷期：10
頁次：頁71-87
主題關鍵詞：再購意願；交叉購買意願；知覺風險；轉換成本；SPA產業；Repurchase intention；Cross-buying intention；Perceived risk；Switching cost；SPA
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:9
  • 點閱點閱:17
期刊論文
1.楊彩華、陳聖明、吳勝傑(20070900)。休閒渡假飯店經營型態對服務品質與顧客滿意度之研究--以附設SPA芳療館為例。美容科技學刊，4(2)，179-199。  延伸查詢new window
2.Chen, R.、He, F.(2003)。Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer。Total Quality Management & Business Excellence，14(6)，677-693。  new window
3.Debling, F.(1998)。Mail Myopia: Or Examining Financial Services Marketing from A Brand Commitment Perspective。Marketing Intelligence & Planning，16(1)，38-46。  new window
4.閻瑞彥、周嘉俊(20081200)。網站服務品質、商店形象、信任、知覺風險對顧客忠誠影響之研究--以電子商店為例。電子商務研究，6(4)，461-486。new window  延伸查詢new window
5.吳立偉、王崇昱(20101200)。滿意度及轉換障礙對顧客留存與交叉購買的影響：直接效果及干擾效果之比較。中山管理評論，18(4)，1139-1167。new window  延伸查詢new window
6.Frost, G. J.(2004)。The spa as a model of an optimal healing environment。The Journal of Alternative and Complementary Medicine，10(1)，85-92。  new window
7.Lin, S. Y.(2012)。Customer orientation and cross-buying: The mediating effects of relational selling behavior and relationship quality。Journal of Management Research，4(4)，334-358。  new window
8.Mishra, S. K.、Sharma, N. K.(2010)。Relationship between service quality, loyalty and cross-buying intention: Moderating role of perceived risk and alternative attraction。International Journal of Strategic Management，10(2)，148-157。  new window
9.Tharakan, Y. G.(2011)。Youth’s perception of spa for health and wellness-A case study。International Journal of Hospitality and Tourism Systems，4(2)，47-59。  new window
10.Yen, Y. S.(2010)。Can perceived risks affect the relationship of switching costs and customer loyalty in e-commerce。Internet Research，20(2)，210-224。  new window
11.Yen, Y. S.(2011)。How does perceived risks complement switching costs in e-commerce。African Journal of Business Management，5(7)，2919-2929。  new window
12.Bansal, Harvir S.、Taylor, Shirley F.(2002)。Investigating Interactive Effects in the Theory of Planned Behavior in a Service-Provider Switching Context。Psychology & Marketing，19(5)，407-425。  new window
13.Hauser, J. R.、Wernerfelt, Birger(1990)。An Evaluation Cost Model of Consideration Sets。Journal of Consumer Research，16(4)，393-408。  new window
14.Hoover, R. J.、Green, R. T.、Saegert, J.(1978)。A Cross-national Study of Perceived Risk。Journal of Marketing，42(3)，102-108。  new window
15.Kumar, V.、George, M.、Pancras, J.(2008)。Cross-buying in retailing: Drivers and consequences。Journal of Retailing，84(1)，15-27。  new window
16.Mak, A. H. N.、Wong, K. K. F.、Chang, R. C. Y.(2009)。Health or Self-indulgence? The Motivations and Characteristics of Spa-goers。International Journal of Tourism Research，11(2)，185-199。  new window
17.Lars, M. W.(2007)。The Effects of Loyalty Programs on Customer Lifetime Duration and Share of Wallet。Journal of Retailing，83(2)，223-236。  new window
18.Ngobo, Paul Valentin(2004)。Drivers of Customers' Cross-buying Intentions。European Journal of Marketing，38(9/10)，1129-1157。  new window
19.Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science，31(2)，109-126。  new window
20.Garretson, Judith A.、Clow, Kenneth E.(1999)。The Influence of Coupon Face Value on Service Quality Expectation, Risk Perceptions and Purchase Intentions in The Dental Industry。Journal of Service Marketing，13(1)，59-70。  new window
21.Francken, D. A.(1993)。Postpurchase consumer evaluation, complaint actions and repurchase behavior。Journal of Economic Psychology，19(4)，273-290。  new window
22.Ruyter, K.、Moorman, L.、Lemmink, J. J.(2001)。Antecedents of Commitment and Trust in Customer-Supplier Relationships in High Technology Markets。Industrial Marketing Management，30(3)，271-286。  new window
23.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
24.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing，3(3)，193-210。  new window
25.Gronhaung, K.、Gilly, M. C.(1991)。A transaction cost approach to customer dissatisfaction and complaint actions。Journal of Economic Psychology，12(1)，165-183。  new window
26.De Ruyter, K.、Wetzels, M.、Bloemer, J.(1998)。On the Relationship Between Perceived Services Quality, Services Loyalty and Switching Costs。International Journal of Service Industry Management，9(5)，436-453。  new window
27.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
28.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。  new window
29.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal，13(4)，179-200。  new window
30.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing，76(2)，259-274。  new window
31.Sharma, N.、Patterson, P. G.(2000)。Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services。International Journal of Service Industry Management，11(5)，470-490。  new window
32.Ping, Robert A. Jr.(1993)。The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect。Journal of Retailing，69(3)，320-352。  new window
33.Reinartz, Werner J.、Kumar, V.(2003)。The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration。Journal of Marketing，67(1)，77-99。  new window
34.Verhoef, Peter C.(2003)。Understanding the effect of customer relationship management efforts on customer retention and customer share development。Journal of marketing，67(4)，30-45。  new window
35.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。  new window
36.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
37.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
38.Ratchford, Brain T.(1982)。Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior。Management Science，28(2)，197-212。  new window
39.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
40.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
41.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
42.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research，56(11)，867-875。  new window
43.Cox, Donald F.、Rich, Stuart U.(1964)。Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping。Journal of Marketing Research，1(4)，32-39。  new window
44.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
45.Patterson, P. G.(2004)。A Contingency Model of Behavioural Intentions in a Services Context。European Journal of Marketing，38(9/10)，1304-1315。  new window
圖書
1.Bollen, K. A.(1989)。Structural equation with latent variable。New York：Wiley。  new window
2.楊媜亦(2004)。肌膚SPA健康密碼體驗美容，養生．舒壓的SPA水療。台北市：原水文化出版社出版。  延伸查詢new window
3.Strouse, Karen G.(1999)。Marketing Telecommunications Services New Approaches for a Changing Environment。Boston：Artech House。  new window
4.陳寬裕、王正華(2011)。論文統計分析實務：SPSS與AMOS的運用。臺北：五南圖書出版有限公司。  延伸查詢new window
5.黃芳銘(2007)。結構方程模式：理論與應用。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
6.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
7.吳明隆(2007)。結構方程模式：AMOS的操作與應用。臺北：五南。  延伸查詢new window
8.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
9.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
10.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
其他
1.國際SPA協會台灣分會(2013)。SPA標準【線上論壇】，http://www.ifantech.com/demo/iSPA/s1.asp。  延伸查詢new window
2.Nadja, S.，Lutz, H.(2009)。Is cross-category brand loyalty determined by risk aversion?，http://sfb649.wiwi.hu-berlin.de/papers/pdf/SFB649DP2009-061.pdf。  new window
圖書論文
1.Bhattacharya, C. B.、Bolton, Ruth N.(2000)。Relationship marketing in mass markets。Handbook of Relationship Marketing。Sage Publications, Inc。  new window
 
 
 
 
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