新產品的設計者，一方面要賦予產品的感受意義，另方面又須完成產品的表現形式，換言之，他們是同時兼具了詮釋者與創作者的雙重身份。而在設計詮釋與創作的發想方式和運作流程中，他們需要覺察、轉化的，有些是來自個人的內在意向與外部訊息，但有時候面對的卻是具體有形的產品。本研究則特別關注「發想與運作」的活動，以及其間發生的可資參考或應用的問題。在研究方法上，首先擷取並臆測了文獻案例中的發想機制；其次擬定有關於「詮釋與創作」的方法步驟；接下來，則是進行操作應用的個案探討。本文所呈現的四件操作案例的內容，分別整理成：「詮釋書寫」、「擬想與創作」、「新創作物的呈現」和「詮釋與創作心得」，並對照「文獻案例」與「操作案例」做一討論說明。結語部分，除了扼要闡釋：描述、理解、反思和擬想，對於「新產品生成路徑」所扮演的引導作用外，並進一步強調本研究提議的「從詮釋到創作」方法性步驟，無論是在設計教學或創作研究上，皆有助於發揮參考和啟發的應用功能。

Designers of new products have to accomplish two things at the same time, giving the products their perceivable meanings as well as forms of expression. In other words, they play double-roles of both interpreter and creator. Throughout the process, they have to perceive and transform personal intentions and external message, sometimes facing tangibly concrete products. This research pays special attention to the ＂conception and operation＂ activities, including the problems they encounter that are worth reference or application. Research method of the article starts with contemplations upon the conception mechanism as found in literature review, follows with the proposed methodical procedures of interpretation and creation, and then finally examines design cases that operationalized these procedures. Four cases of application are studied as they represent ＂interpretive writing,＂ ＂imagination and creation,＂ ＂new creative works,＂ and ＂remarks of interpretation and creation.＂ The author then compares and discusses the cases with the conception mechanisms found in our earlier literature review. In the conclusive section, we concisely illustrate the leading roles description, understanding, reflection, and envision play in the path of new product designing and finally emphasize that our proposed methodical procedures ＂from conception to creation＂ can be of good reference and heuristic value if applied to design education or research on design creation.